ASOS
Another area helping push Asos forward is price. Rather than focusing on being the cheapest, like many fast-fashion retailers, Asos offers a wide range of branded goods at different price-points. These third-party goods, which come from a number of brands, tend to be higher priced than its own in-house goods. This is strategy is much more in line with traditional catalogue retailers and helps Asos differentiate itself from other online fashion retailers, like Boohoo. In addition, Asos also focuses on offering stand-out, exclusive products which can’t be found anywhere else.