Get the look you love without the harmful ingredients — or the high price tag! This curated list features non-toxic, EWG-friendly drugstore makeup all priced under $20. From clean mascaras to talc-free powders and skin-loving blushes, these picks pro...
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100% Non-Toxic Picks (EWG 1–2)
Cleaner Budget-Friendly Essentials (EWG 3–5)
Face & Coverage Basics: Tinted, Lightweight, and SPF-Ready
Finishing Touches & Defined Features
100% Non-Toxic Picks (EWG 1–2)
These are the cleanest of the clean—EWG 1–2 rated, free from parabens, phthalates, and harsh chemicals. Perfect for those who want truly non-toxic, under-$20 beauty staples.
This fan-favorite lip balm gives you a sheer pop of color while keeping lips soft, smooth, and hydrated — all with 100% natural ingredients. Free from parabens, phthalates, and petrolatum, it’s an EWG 1-rated product, making it one of the cleanest li...
Get bold, fluttery lashes without compromising on clean beauty. The Honest Beauty Extreme Length Mascara + Primer is a 2-in-1, EWG Verified formula that uses jojoba esters to nourish while delivering sky-high length and volume. Perfect for sensitive ...
Honest Beauty Extreme Length Mascara + Primer – Non-Toxic, 2-in-1 Lash Booster for Dramatic Volume
This Mineral Fusion pressed powder foundation delivers a naturally airbrushed, shine-free finish with buildable coverage. EWG-guided formulation features age-defying antioxidants—pomegranate, red & white tea, sea kelp, and vitamins C + E—plus soo...
Mineral Fusion Pressed Powder Foundation Matte
Get fluttery, defined lashes without the harsh chemicals. The Pacifica Stellar Gaze Mascara is a vegan, cruelty-free pick (under $15 at major retailers) that nourishes with vitamin B and coconut oil while delivering length, volume, and strength. Opht...
Pacifica Stellar Gaze Mascara
Cleaner Budget-Friendly Essentials (EWG 3–5)
Cleaner than conventional makeup, these picks avoid the worst offenders while keeping performance strong and affordable. A great choice for clean beauty beginners.
This NYX Bare With Me Concealer Serum is a budget-friendly, skin-loving concealer under $15 that doubles as skincare. Its featherweight, buildable formula helps smooth dark circles, redness, and blemishes while hydrating with tremella mushroom, cente...
NYX Bare With Me Concealer Serum – Lightweight, Hydrating Vegan Concealer
The e.l.f. Big Mood Mascara delivers dramatic, long-lasting lift and volume with every swipe — all for a drugstore price. Infused with jojoba wax for smooth application, it’s vegan and cruelty-free, making it a clean-beauty-friendly choice. Perfect f...
e.l.f. Big Mood Mascara – Bold, Voluminous Lashes
Elevate your lash game with Milani’s Highly Rated Anti-Gravity Mascara — a waterproof, vegan-friendly pick that lifts, lengthens, and curls without needing falsies. With an EWG score of 3 (Low Hazard), it’s cleaner than most conventional mascaras, th...
This transformative lip balm glides on green and blooms into a unique, flattering pink—like your personal hue in a stick. Infused with Cannabis Sativa Seed Oil, coconut, shea butter, and vitamin E, it deeply hydrates and conditions dry lips with rich...
Milani Green Goddess Color-Change Lip Balm
Infuse every look with a radiant boost using the e.l.f. Halo Glow Liquid Filter. This clean beauty primer, priced under $20, doubles as a hydrating base and subtle highlight—perfect for achieving that effortless, dewy glow. Made with vegan, skin-lovi...
e.l.f. Halo Glow Liquid Filter – Illuminating Clean Beauty Primer
Face & Coverage Basics: Tinted, Lightweight, and SPF-Ready
Sheer tints, breathable foundations, and talc-free powders for a skin-first approach to makeup. Beauty that enhances, not hides.
A breathable, buildable drugstore foundation that gives skin a fresh, dewy glow. Infused with aloe and coconut milk for hydration, this formula is great for everyday wear. While cleaner than many conventional options, it falls in the EWG 3–5 range, s...
CoverGirl Clean Fresh Skin Milk Foundation – Lightweight, Dewy Finish with Aloe & Coconut Milk
The Milani Conceal + Perfect Setting Powder delivers a smooth, airbrushed look while keeping makeup locked in place all day. This talc-free, lightweight formula blurs imperfections, minimizes shine, and sets foundation without caking. Perfect for all...
Milani Conceal + Perfect Talc-Free Setting Powder
The Milani Conceal + Perfect Skin Tint Stick delivers lightweight, buildable coverage in a convenient, mess-free stick. This vegan, cruelty-free formula blurs imperfections while hydrating skin, making it ideal for quick touch-ups or an easy, on-the-...
Milani Conceal + Perfect Skin Tint Stick
Finishing Touches & Defined Features
Define, sculpt, and glow—with safe, easy-to-use products that polish your look down to the final detail.
The CoverGirl Clean Fresh Color Clean Eyeshadow in Shimmering Beige adds a soft, luminous glow with a silky, blendable texture. Formulated without talc, parabens, or mineral oil, this vegan and cruelty-free eyeshadow is perfect for creating effortles...
CoverGirl Clean Fresh Eyeshadow Shimmer Beige
The COVERGIRL Clean Fresh Tinted Lip Balm in You Make Me Blush delivers a sheer, buildable wash of color while protecting lips with SPF 15 mineral sunscreen. Infused with moisturizing ingredients, this vegan, cruelty-free lip balm keeps your pout hyd...
COVERGIRL Clean Fresh Tinted Lip Balm SPF15
The NYX Professional Makeup Micro Brow Pencil makes it easy to shape, define, and fill in sparse brows with hair-like precision. Its ultra-fine tip allows for natural, customizable definition, while the built-in spoolie blends for a polished finish. ...