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Black-Owned Beauty Brands I’m Loving Right Now

Purple Star emoji 15 items
In honor of Black History Month, I wanted to spotlight some Black-owned beauty brands that are really doing their thing. From makeup to skincare to body care, these are brands I genuinely love seeing win.
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MAKEUP BRANDS THAT DO NOT MISS

 
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If you love a bold lip moment, Lip Bar does not play. The colors show up beautifully on deeper tones.
Liquid Matte
 
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This one is lowkey magic for smoothing texture. Especially nice if your T-zone gets shiny.
Yummy Skin Blurring Balm Powder
 
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Definitely a splurge, but the finish is chef’s kiss. Skin-like but still polished.
Skin Fetish: Sublime Perfection Foundation
 
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Full coverage and very beginner-friendly. Their shade range is always on point.
I Am Magic Concealer
 
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You already know Fenty changed the shade range game. I still come back to this when I need my base to actually hold up on my combo skin.
Pro Filt'r Soft Matte Longwear Foundation

SKINCARE THAT’S ACTUALLY WORKING

 
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If you’re working on dark spots like me, this is one of the more effective formulas I’ve tried without being overly harsh.
Serum For Discoloration & Dark Spots- Faded Serum
 
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Focused on melanin-rich skin and gives a really nice healthy glow over time.
15% Vitamin C Dark Spot Serum for Discoloration
 
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Lightweight sunscreen moment that doesn’t leave that annoying cast.
R&R Sun Serum 256 Reviews

BODY CARE & GLOW ESSENTIALS

 
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Thick, rich, and makes your skin feel expensive. Especially good if your skin stays on the dry side.
African Beauty Butter: Intensive Dry Skin Treatment
 
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If you like that subtle body glow without feeling greasy, this one is really pretty on the skin.
Hydrating Body Gloss ORANGE BLOSSOM
 
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Super nourishing and the brand story alone makes me love supporting them.
Shea Body Butters

FRAGRANCE & EXTRA GEMS

 
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Soft, grown, and feminine. One of those scents that people ask you about.
Clean Fragrance
 
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Not makeup, but I had to include this because it really does help bring dry hair back to life.
Don't Despair, Repair!™ Deep Conditioning Mask
 
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If you know, you know. Jackie did her thing with these — the scents are warm, grown, and make your whole space feel put together. I love lighting this when I want my home to feel a little extra cozy.
Core Candles
 
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Love love love! You can’t go wrong with any of these scents
forvr mood