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The Branded Makeup Edit ✨ 20 Foundation, Primer, Powder & Blush Finds
20
items Your next great makeup match starts here ✨ Explore 20 branded primers, foundations, setting powders and blushes from NARS, Armani Beauty, HUDA BEAUTY, Rare Beauty and more. Shop in getting-ready order, with notes on texture, coverage and finish to he...
Sections
4
Prime & Prep
Foundation Finds
Set & Smooth
Blush & Glow
Prime & Prep
Start with the finish you want: a hydrating grip, a silky blur or a lightweight smoothing base. Choose one primer and let it settle before layering foundation.
My pick for the “please stay put” step ✨ Hydro Grip belongs here because its gel texture offers a different feel from the silky blur primers below. Use a thin layer and give it time to settle before foundation; piling it on can make layering harder. ...
Milk Makeup Hydro Grip Gripping Primer
For the days you want a smoother-looking canvas ✨ Benefit’s original POREfessional is a silky primer that softens the appearance of pores and fine lines. Press a small amount onto the areas you want to blur, rather than covering every inch by habit. ...
The POREfessional Pore Minimizing Primer - Benefit Cosmetics
For a soft-focus start without a heavy-feeling base ✨ Rare Beauty’s Always an Optimist Pore Diffusing Primer is a lightweight option when you want to smooth the look of skin before foundation. Use a small amount over moisturized skin and let it settl...
Rare Beauty by Selena Gomez Pore Diffusing Primer
The blur step for a polished base ✨ HUDA BEAUTY Easy Blur offers a silicone-free smoothing primer for shoppers who want to soften the appearance of pores before makeup. Apply an even layer, then follow with foundation once the base has settled. Check...
Easy Blur Silicone-Free Smoothing & Pore-Minimizing Primer - HUDA BEAUTY
A luxury prep step for a silky-looking base ✨ Tatcha’s Liquid Silk Canvas is the fluid version of its primer, designed to smooth the look of skin before makeup. Use it after skincare and sunscreen, then add foundation. This is a splurge option for sh...
The Liquid Silk Canvas: Featherweight Protective Primer - Tatcha
Foundation Finds
Find your finish: naturally luminous, softly glowing or matte. Compare coverage, then match both shade depth and undertone—bottle photos are a guide, not a shade match.
The foundation I would shortlist for a fresh everyday base ✨ NARS Light Reflecting combines medium coverage with a luminous finish, so it earns a place beside the softer-glow Armani option rather than the matte picks. Start with a thin layer, then ad...
Light Reflecting Advanced Skincare Foundation - NARS
The elegant splurge for a naturally glowing base ✨ Armani Beauty Luminous Silk pairs medium, buildable coverage with a natural glow finish. Start with a light layer in the centre of your face and add coverage only where you want it. Check the current...
Luminous Silk Natural Glow Blurring Liquid Foundation with 24 Hour Wear - Armani Beauty
The matte option for a polished, longer-wear makeup day ✨ Estée Lauder’s current Double Wear foundation offers buildable medium-to-full coverage with a matte finish. Apply a thin layer first, then add more only where needed. Check the new formula’s s...
Estée Lauder Double Wear Stay-in-Place Matte Foundation
For medium coverage with a naturally luminous finish ✨ Haus Labs Triclone Skin Tech is a liquid foundation to consider when you want an even base that still looks like skin. Start with a little product and build where needed, using a brush, sponge or...
Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica - Haus Labs
For that soft, luminous makeup look ✨ MAKEUP BY MARIO SurrealSkin Luminous Hydrating Foundation is a good candidate if you prefer a glowing base over a flat matte finish. Apply a light layer first, then build the areas that need more coverage. Compar...
SurrealSkin® Luminous Hydrating Foundation - MAKEUP BY MARIO
Set & Smooth
Loose powders for your vanity and pressed powders for quick touch-ups. Use a light layer where you need it, and choose a shade that suits your complexion instead of assuming every translucent powder looks identical.
The finishing touch for a softly blurred base ✨ Laura Mercier Ultra-Blur is a talc-free loose setting powder for shoppers who want to set foundation without piling on coverage. Tap excess powder off your brush or puff and press on a light layer. Choo...
Ultra-Blur Talc-Free Longwearing Translucent Loose Setting Powder - Laura Mercier
The powder for a more polished, matte makeup finish ✨ HUDA BEAUTY Easy Bake is a loose baking and setting powder with an extensive review history. You can use a light dusting to set makeup without doing a full bake. Choose a shade for your skin tone ...
Easy Bake Loose Baking & Setting Powder - HUDA BEAUTY
This is the compact I would shortlist for a handbag rather than a messy loose-powder jar ✨ Charlotte Tilbury Airbrush Flawless Finish gives you a convenient way to touch up shine while you are out. Keep the layer light so your base still looks fresh....
Charlotte Tilbury Airbrush Flawless Finish Setting Powder
A lighter-looking finish for your base ✨ NARS Light Reflecting Loose Setting Powder is a sheer setting option for shoppers who want a soft-focus effect rather than extra foundation coverage. Dust on a small amount after liquid products and blend care...
Light Reflecting Loose Setting Powder - NARS
A thoughtful splurge if you love a light finishing veil ✨ I included Hourglass Veil as an alternative to the more matte powders here. A small amount is enough to start; add only where you want to set your base. Compare the shade and grams in the trav...
Veil™ Translucent Setting Powder - Hourglass
Blush & Glow
Liquid, cream and powder blushes for a fresh pop of colour. Start softly and build; compare matte, dewy and shimmer finishes before choosing your shade.
Big colour from a tiny dot—that is why this liquid blush earns a place in the edit ✨ Start with less than you think and blend before adding another dot. It is the option I would shortlist if you enjoy liquid cheek colour rather than a powder compact....
Soft Pinch Liquid Blush - Rare Beauty by Selena Gomez
Two textures, one beautiful compact ✨ PATRICK TA’s Double-Take Blush Duo pairs a powder with a cream, giving you more than one way to wear your cheek colour. Use either side alone, or layer cream over powder for the brand’s signature radiant look. Co...
Major Beauty Headlines - Double-Take Crème & Powder Blush - PATRICK TA
The fresh, dewy-cheek option ✨ Saie Dew Blush is a blendable liquid cream blush that can be worn as a soft wash of colour or built up for more impact. Start with a small dot and tap outward with a brush, sponge or fingertips. A lovely candidate if yo...
Dew Blush Liquid Cheek Blush - Saie
The classic powder-blush route to a polished cheek ✨ NARS Talc-Free Powder Blush offers buildable colour in a compact format. Sweep on lightly, then add another layer if you want a stronger flush. Compare the finish as well as the shade: some colours...
Nars Talc-Free Blush
The flower compact is cute, but the buildable powder format is the reason I included Cheek Pop 🌸 Shortlist it if you prefer brushing on a gentle flush and adding a second light layer over working quickly with a liquid. Tap excess off your brush firs...
Cheek Pop Blush - CLINIQUE