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LOOK YOUR BEST for $20 or less ~ MAKEUP GO-TO's from ULTA

Purple Star emoji 19 items
As a former makeup artist, I’ve tried it all...high-end, drugstore, and everything in between. These $20 or less makeup must-haves are the ones that actually perform and earn a permanent spot in my kit!!
Sections
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LIPS

lippy i swear by

 
Jen Hayden profile picture
the best and easiest gloss to use..love how its not sticky!
Pink Quartz Glow Reviver Lip Oil - e.l.f. Cosmetics | Ulta Beauty
 
Jen Hayden profile picture
Just love the scent and that it reminds me of a nice day out by the beach
Starfruit Star Balm Lip Balm - STARFACE
 
Jen Hayden profile picture
Love the wear of this pigmented liner. Application is smooooth & its non scented. Texture is creamy.
Hotshot Keep It Full Plumping Lip Liner - Milani
 
Jen Hayden profile picture
Seriously just like a MORE expensive brand but for under $10! You cannot tell the difference!
Bust A Mauve Pout Clout Lip Plumping Pen - e.l.f. Cosmetics | Ulta Beauty
 
Jen Hayden profile picture
The texture of this is so great, nice and smooth without being TACKY, if you know you know
Lip Balm Limited Edition Maracuja Juicy Lip Cherry Crush Collection - Tarte | Ulta Beauty

BLUSH

pretty go to blushes

 
Jen Hayden profile picture
The texture feels soft and blends so easy, it doesn't leave marks or look patchy. The color gives me a fresh, natural flush that makes my face look more awake
U Know Butta Buttermelt Pressed Powder Blush - NYX Professional Makeup
 
Jen Hayden profile picture
Such a good duo to have in your purse for touchups on blush or bronzer! Goes on smooth and stays put
DIBS Desert Island Duo Blush + Bronzer Stick Mini
 
Jen Hayden profile picture
It might be a brand youve never heard of but its JUST as good as a more expensive brand…goes on creamy and so easy to apply
FWEE Without Lip&Cheek Blurry Pudding Pot

FACE

get faced

 
Jen Hayden profile picture
This really should be more expensive. Its so creamy and stays put. Great for covering blemishes, dark circles and spots
Well People Supernatural Complexion Stick
 
Jen Hayden profile picture
Honestly never thought I would recommend a drugstore foundation but this one is JUST as good as my $62 foundation…I find myself reaching for it all the time
Maybelline Super Stay Foundation | Ulta Beauty
 
Jen Hayden profile picture
It glides on like butter and blends effortlessly, whether I'm using a brush, sponge, or even my fingers on the go. This stick has officially earned a permanent spot in my beauty bag
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
 
Jen Hayden profile picture
trust me when i say you dont need an expensive setting spray…this one does the trick and is under $15!
MILANI 2.03 oz Make It Last Original - Natural Finish Setting Spray

EYES

the eyes have it

 
Jen Hayden profile picture
These really are such little powerhouse eyeshadows! Smooth good solid coverage and amazingly FUN colors
HALF MAGIC Blushing Lizard Eyeshadow Singles / ULTA
 
Jen Hayden profile picture
The brows stay PUT. It definitely simplified my eyebrow routine & gives the perfect brow lamination illusion. My brows stay in place all day long.
Medium Brown The Brow Glue Laminating Setting Gel - NYX Professional Makeup | Ulta Beauty
 
Jen Hayden profile picture
Has been my go to mascara for YEARS…doesnt flake and makes lashes look insanely big.
Maybelline Blackest Black Lash Sensational Sky High Mascara | Ulta Beauty
 
Jen Hayden profile picture
Listennnn STILA was the og of makeup. This liner is AMAZING and especially after they reformulated it it really STAYS PUT
Intense Black Deluxe Mini Stay All Day Waterproof Liquid Eye Liner - Stila | Ulta Beauty

HAIR

 
Jen Hayden profile picture
You really should get the full size because you WILL want it..its that good. Smooths all the frizzies and makes your hair GOOD TO GO all day
Travel Size Dream Coat Supernatural Spray - Color Wow | Ulta Beauty
 
Jen Hayden profile picture
IDK if its a MIRACLE, but ive definitely seen growth over the last 6 months using this..Slowly but surely
1.0 oz Multi-Peptide Serum for Hair Density for Thicker, Fuller Looking Hair - The Ordinary | Ulta Beauty
 
Jen Hayden profile picture
My absolute MUST have any time i travel..keeps the crazy humidity at bay
Travel Size Lightweight Hair Oil for Frizz Control - OUAI | Ulta Beauty