The most beautiful color you can wear is confidence- the right makeup is your best ally.💋
Sections
7
Foundations
Concealers
Highlighter
Mascara
Eyeliner
Blush
Foundations
An advanced makeup-skincare-hybrid foundation with a natural finish that quickly blurs and smooths while visibly improving skin’s clarity over time. Coverage: Medium Finish: Natural
Light Reflecting Advanced Skincare Medium Coverage Foundation
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This soft-matte foundation delivers medium coverage and transfer-resistant wear for up to 24 hours. The breathable and buildable formula with broad spectrum SPF 17 sunscreen improves the look of skin tone, enhances skin’s natural radiance and hydrati...
This foundation is formulated with 94 percent natural-origin ingredients and hyaluronic acid. It delivers intense hydration and a second-skin sensation, while providing buildable coverage that evens the skin and blurs imperfections for a wide range o...
Backstage Face & Body Foundation
What it is: A medium coverage, weightless, non-comedogenic foundation with fermented arnica that helps reduce redness and protects from environmental stress.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
...
Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica
What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Skin Type: Normal and Combination
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlig...
Liquid Touch Weightless Foundation
What it is: A weightless foundation that mimics the look of skin, while delivering medium coverage, 24-hour wear and hydration, and a natural glowing skin finish.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredient...
Luminous Silk Natural Glow Foundation
What it is: A full coverage, natural matte foundation that lasts up to 24 hours and delivers waterproof, sweat, humidity and transfer-resistant wear.
Coverage: Full
Finish: Matte
Formulation: Liquid
Teint Idole Ultra 24H Long Wear Matte Foundation with Hyaluronic Acid & Vitamin E
What it is: A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish.
Highlighted Ingredients:
- 1.5% Niacinamide: Smooths and refines the look of uneven texture and tone.
- Silica: Po...
Easy Blur Natural Airbrush Foundation with Niacinamide
What it is: A medium-coverage liquid foundation with a luminous, natural finish.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
Ingredient Callouts: Free of parabens and mineral oil. This produ...
Medium Coverage Natural Finish Luminous Foundation
What it is: An award-winning, luminous, medium-coverage foundation that builds effortlessly, for long wear and up to 12 hours of hydration.
Coverage: Medium
Finish: Radiant
Formulation: Liquid
SurrealSkin™ Luminous Hydrating Foundation
What it is: This lightweight, non-comedogenic illuminator is your forever first step under makeup for a hydrated, glowy radiance.
Finish: Radiant
Glowy Super Gel Lightweight Dewy Multipurpose Illuminator
What it is: A hydrating and glowy foundation that's waterproof and reduces shine for a notch above natural finish.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Soft’Lit Naturally Luminous Hydrating Longwear Foundation
What it is: An oil-free lightweight foundation that masterfully diffuses the line between makeup and skin for undetectable coverage.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
- Coconut Water: Aids in delicately...
Born This Way Natural Finish Longwear Liquid Foundation
What it is: A weightless foundation that blurs the line between makeup and skin with medium-buildable coverage, waterproof wear, and up to 12 hours of fade-proof wear.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Real Flawless Weightless Perfecting Waterproof Foundation
What it is: A customizable, mini-size complexion booster that blurs, smooths, and illuminates skin for a real-life filter effect.
Coverage: Light
Finish: Radiant
Formulation: Liquid
Highlighted Ingredients:
- Finely Milled Powders: Blur lin...
Mini Hollywood Flawless Filter
What it is: The innovative multi-use foundation stick that delivers a natural, blurred finish, 24h* coverage, and all-day hydration.**
Finish: Natural
Formulation: Stick
What Else You Need to Know: This buildable foundation stick glides on sm...
Forever Skin Perfect 24H Multi-Use Foundation Stick
What it is: A clean, non-comedogenic 12-hour hydrating gel skin tint with triple-powered hyaluronic acid and buildable light-to-medium coverage for a natural dewy finish.
Formulation: Gel
Highlighted Ingredients:
- Triple-Powered Hyaluronic Acid (a...
Hydro Grip 12-Hour Hydrating Gel Skin Tint
What it is: A light coverage, hydrating foundation stick in 20 flexible shades that glides and blends for a weightless, second-skin finish and glow.
Coverage: Light
Finish: Radiant
Formulation: Stick
Highlighted Ingredients:
- Multi-Molecul...
Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
What it is: A lightweight waterproof foundation with the skincare benefits of a serum and self-setting powder for blurring effect in a medium-coverage, matte finish.
Coverage: Medium
Finish: Matte, Natural
Formulation: Liquid
Face Bond Self Setting Waterproof Foundation
What it is: A lightweight, buildable light-to-medium coverage foundation that leaves skin looking blurred and smoothed—In 25 flexible shades for all.
Coverage: Light
Finish: Natural
Formulation: Liquid
Eaze Drop Blurring Skin Tint
Concealers
Mineral-Tone Balancing Powder: Works to optically correct, not mask, imperfections. - Light-Diffusing Mineral Powder: Blurs the appearance of fine lines and wrinkles and helps even out skin tone. - Multi-Active Botanical Blend (Magnolia Bark Extract,...
Radiant Creamy Concealer with Medium Coverage
This longwear skincare-packed concealer is made with hydrating hyaluronic acid, caffeine to help depuff and visibly brighten under eye circles, calming aloe vera and arnica to help soothe skin, plus a skin barrier-restoring complex to help improve th...
Future Fluid Creamy Longwear Hydrating Concealer with Hyaluronic Acid
This concealer melts into skin, quickly and visibly evening, brightening, and hiding dark circles and puffiness for up to 12 hours. The extreme long-wear formula resists creasing, fading, sweat, and humidity and won’t settle into fine lines or accent...
We're Even Hydrating Longwear Waterproof Concealer
What it is: A hydrating, lightweight, full-coverage concealer that brightens the look of dark circles and covers imperfections without creasing or caking.
Coverage: Full
Finish: Matte
Formulation: Liquid
Highlighted Ingredients:
- Moringa Seed: K...
Teint Idole Ultra Wear All Over Full Coverage Concealer
What it is: A featherweight, full coverage creamy concealer with 16-hour longwear skin-perfecting power that brightens, corrects, and helps blur imperfections.
Coverage: Full
Finish: Natural
Formulation: Liquid
Skin Full Coverage Longwear Concealer
What it is: A weightless, serum-infused, multitasking concealer that quickly brightens, hydrates, and smooths while providing medium coverage, up to 16 hours of wear time, and a natural finish.
Coverage: Medium
Finish: Natural
Formulation: L...
Real Flawless Weightless Perfecting Serum Concealer
What it is: A medium- to full-coverage creamy and lightweight formula that corrects, brightens, blurs, and conceals while blending to a natural, second-skin finish.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Ingredient Callouts: Free of...
Magic Touch Medium to Full Coverage Concealer
What it is: A hydrating, non-comedogenic concealer that glides on like a serum and has medium-buildable coverage to instantly cover dark circles, redness, and blemishes and is safe for sensitive skin.
Coverage: Medium
Finish: Natural
Formula...
Swipe All-Over Hydrating Serum Concealer
Highlighter
What it is: An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retin... What Else You Need to Know: Made of 50% pearl microshimmers set in a semi-sheer base, this highlighter is more delicate than it looks. Please handle gently! Clinical Results: In an independent consumer study of 56 people: - 100% said it gives skin a...
Positive Light Silky Touch Highlighter
This palette is a collection of makeup-artist essentials, designed to suit all skin tones, used at the Dior runway shows, and inspired by the energy backstage. These ultrafine textures are concentrated with shimmery pigments and can be worn alone or ...
BACKSTAGE Glow Face Palette
What it is: A shimmer stick in a range of shades for all skin tones. The buildable cream-to-powder longwear formula is lightweight and blendable.
Ingredient Callouts: This product is cruelty-free.
What Else You Need to Know: Magnets often use nonre...
Match Stix Shimmer Skinstick
What it is: A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmi...
Positive Light Liquid Luminizer Highlight - Rare Beauty by ...
Mascara
A long-wearing, ultra-creamy black mascara—in a mini size—with a brush that coats every lash for an outrageously thick, lifted look.
Mini Hella Thicc Volumizing Mascara
What it is: A couture mascara with an oversized brush and fragrance-free paraben-free formula for intense color and extreme volume with up to all-day wear.
Ingredient Callouts: This product is vegan, free of parabens and contains less than one per...
Lash Clash Extreme Volume Mascara
A buildable, flake-free mascara that lengthens, lifts, and curls for more voluminous lashes.
Highlighted Ingredients:
- Shea Butter: Conditions and protects against irritation.
- Beeswax: Coats and lengthens the look of lashes with soft flexibil...
Mini Limitless Lash Lengthening Mascara
What it is: A clear gel that easily shapes and tames brows, locking in your look for up to 24 hours.
Highlighted Ingredients:
- Provitamin B5: Helps brows look polished and defined.
- Polymers: Sculpt brow hairs and help the formula last all day.
I...
Mini 24-HR Brow Setter Clear Brow Gel with Lamination Effect
Eyeliner
What it is: A bestselling, extreme-precision liquid liner, now with optimized ink flow and transfer-proof long wear in a luxe aluminum pen.
Benefits: Long-wearing, Waterproof
Tattoo Liner Vegan Waterproof Liquid Eyeliner
What it is: A three-in-one, retractable eyeliner whose super-creamy, waterproof formula delivers intensity and convenience.
What Else You Need to Know: This long-wear eyeliner pencil is so creamy, it can achieve any look. Its rich texture blends per...
Waterproof 12HR Retractable Eyeliner Pencil
An easy-application, waterproof liquid liner that stays on all day and night.
What it does:
This easy-glide, quick-dry precision liner stays in place until you say whenno smudges, feathering, or running. The thin, marker-like tip is easy to use, eve...
Stay All Day® Waterproof Liquid Eye Liner
What it is: A long-wearing waterproof eyeliner that offers the precision of liquid liner with the ease of a gel-based formula.
What Else You Need to Know: Bobbi Brown’s bestselling waterproof gel eyeliner provides ultra-precise, budge-proof, smudge-...
Long-Wear Smudge-Proof Gel Eyeliner
What it is: An easy-glide, waterproof gel pencil that stays put all day—even on the waterline—with a built-in sharpener for max precision and glide every time.
Ingredient Callouts: Free of parabens. It is also cruelty-free.
What Else You Need t...
Perfect Strokes Longwear & Waterproof Gel Eyeliner
What it is: A waterproof eyeliner with a precise felt tip and intense color that glides easily to create natural to bold looks.
What Else You Need to Know: This liquid eyeliner has up to 24 hours of waterproof wear that lasts all day without smudg...
Idôle Ultra-Precise Felt Tip Liquid Eyeliner
What it is: A range of colorful, ultra-pigmented, waterproof pencil eyeliners that feature matte, shimmer, and glitter finishes and provide up to 12 hours of wear.
What Else You Need to Know: These classic pencil eyeliners deliver intense and lumino...
12 Hour Contour Pencil Eyeliner
What it is: A waterproof, long-wear liquid eyeliner that glides on like a dream to create lines of any size.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...
Point Made Waterproof Liquid Eyeliner Pen
What it is: A versatile dual-ended, creamy gel eyeliner that delivers rich color and waterproof wear without fading or creasing for up to 24 hours.
What Else You Need to Know: This dual-ended gel eyeliner combines a pencil tip with a soft blending b...
Colorgraph Waterproof Gel Eyeliner Pencil
What it is: Felt-tip, waterproof liquid eye liner. Intensely pigmented in satin and metallic finishes. Long-lasting to get you through your day.
What Else You Need to Know: Just one swipe of this gel-ink formula gives intense, long-lasting color in ...
Intense Felt-Tip 12HR Liquid Waterproof Eyeliner
What it is:
An ultra-precise liquid eyeliner with a super-fine-tipped applicator.
What it does:
This long-wearing, highly pigmented eyeliner comes with an ultra-fine bristle brush for professional application. The rich black formula is perfect for c...
Long Lasting Eyeliner High Precision Brush
What it is: A double-ended eyeliner with a semi-matte liquid liner on one side and a smooth gel eyeliner on the other, its formula offers high-impact color and 16-hour wear.
What Else You Need to Know: Available in four shade duos: an ultra-black li...
Twin Liner Gel and Liquid Eyeliner
What it is: An ultra-smooth, waterproof, smudgeproof, drag-proof eyeliner with intense, long-lasting color that doesn't budge.
Highlighted Ingredients:
- Aloe Vera Extract: Ensures a creamy glide and drag-proof application.
What it is: An angled eyeliner brush with precision tip that lines the eyes and creates the perfect winged liner.
Brush Formulation: All Formulas
Brush Coverage: Buildable
Bristle Type: Synthetic
Essential Brush - 11 Eyeliner
What it is: An extremely pigmented professional eye pencil that creates an intense, long-lasting line that is highly blendable.
Ingredient Callouts: This is vegan and cruelty-free.
What Else You Need to Know: Mario’s dual-ended liner has all you ne...
Master Pigment Pro™ Eyeliner Pencil
What it is: A clean, carbon black-free liquid eyeliner delivering the blackest black*, long-lasting matte finish in a custom, calligraphy-inspired brush.
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Charcoal Pigment: Delivers ...
Clear Cut Waterproof Liquid Eyeliner
What it is: A waterproof, long-lasting, double-sided vegan eyeliner stamp and felt-tip liquid pen that effortlessly creates the perfect winged eyeliner every time.
Highlighted Ingredients:
- Avocado Fruit Extract: Hydrates and intensely nourishes.
-...
Wink Stamp Original Waterproof Wing Eyeliner Stamp & Pen
What it is:
An ultra-pigmented, waterproof color for the eyes that won’t crease or smudge.
What it does:
This intense color provides a lasting coverage for the eyes. It stands up to everything the day can dish out and transitions well into evening w...
Black Longwear Waterproof Crème Color
What it is:
A sensuous, waterproof eyeliner that delivers elegant precision, letting you achieve the ultimate eye lift as you line and define with inky luxury.
What it does:
This waterproof formulation lasts for up to 24 hours. It is completely smud...
PERMA PRECISION Liquid Eyeliner
What it is: A long-wearing, clean, stay-in-place pencil that glides on for perfect, sharp lines with a smudge-able application and waterproof wear.
Highlighted Ingredients:
- Ceramide III: Locks in moisture and nourishes the eyelid.
- Margarita Powd...
What it is: Weightless, long-lasting liquid blush with up to 12-hour wear. Blends and builds beautifully for a soft, healthy flush in matte or dewy finishes.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde...
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
What it is: A collection of fan-fave lip and cheek tints that come in a range of shades—all long-wearing, non-drying, and transfer-proof.
Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl pal...
Benetint Liquid Lip + Cheek Blush Stain
What it is: A buildable, ultra-lightweight cream blush that melts into skin and creates radiant, natural-looking color with a seamless finish.
Finish: Radiant
Formulation: Stick
Ingredient Callouts: This product is free of parabens, phthalates, mi...
Cream Stick Blush with Brush Applicator
What it is: A viral duo compact of powder and cream blush formulas to achieve long-wearing bold color that melts into skin for a beautiful, radiant glow.
Finish: Radiant
Formulation: Cream, Pressed Powder
Major Headlines Double-Take Crème & Powder Blush Duo
What it is: A long-lasting blush and lip stain with a hydrating, bouncy jelly texture that glides on for a sheer, buildable burst of color that lasts all day.
Highlighted Ingredients:
- Vegan Collagen: Visibly firms skin.
- Aloe: Soothes and ref...
Cooling Water Jelly Tint Lip + Cheek Blush Stain
What it is: A bestselling, multitasking cream color blush for lips and cheeks that comes in a mirrored flip-top compact for on-the-spot application.
Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and triclosan.
W...
Pot Rouge Blush for Lips and Cheeks
Primer
What it is: A clean, silicone-free dewy makeup primer with hyaluronic acid that grips makeup for up to 12 hours and hydrates skin to prevent meltdown and caking.
Finish: Radiant Natural Matte
Highlighted Ingredients:
- Blue Agave Extract: Grips mak...
Mini Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
What it is: A no-filter primer that visibly tightens, firms, and blurs the look of fine lines and pores for a temporary effect and flawless makeup application.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles...
Instant FIRMx® No-Filter Primer
What it is: A face primer that instantly blurs pores and minimizes the look of fine lines for a smooth-skin, soft-focus effect and flawless makeup application.
What Else You Need to Know:
This makeup primer is infused with AHA + BHA + LHA acid compl...