Olivia Baba

As a fashion insider, and someone who worked at Banana Republic — I’m telling you, it’s cool again. I’m sharing the pieces worth your time: great quality, timeless tailoring, and my favorite elevated picks.

Independent fashion labels serving color, quirk, and personality — no fast fashion in sight.

All my favorite POVs that tell you the coolest things happening in fashion, from where to source great vintage, to the next wave of fashion innovations

Forget the tourist traps — this is the SF and Bay I actually love. Hikes with wildflower views, hidden beaches, forest walks, and day trips to charming towns like Tiburon and Point Reyes. Ideal for weekend wanderers and nature lovers.

From vintage treasures to under-the-radar boutiques, these are the best places to shop in San Francisco for one-of-a-kind, fashion-forward finds.

Feel-good essentials I reach for again and again — cozy, stylish, and designed to make home feel like your favorite place.

My clean and easy everday beauty routine

For when you have almost no time to cook but want something hearty and healthy…

Affordable, ethical, and actually cute — sustainable brands that won’t break the bank.

Capsule wardrobe essentials that blend style with responsibility