What it is: A cult-favorite, fragrance-free foundation with full coverage, up to 24 hours of weightless wear, and a non-drying luminous matte finish. Coverage: Full
Finish: Matte
#FauxFilter Luminous Matte Foundation
What it is: A buildable, creamy formula that can flex from medium to full coverage while it visibly brightens and conceals, is fragrance-free, long-wearing, crease-proof, and made to move with you. Coverage: Full
What it is: An easy-to-use loose powder, perfectly curated for all skin tones to create an airbrushed, long-lasting complexion, blur the appearance of pores and fine lines, and hold makeup in place all day long.
Easy Bake Loose Baking & Setting Powder
What it is: A clean, ultra-comfortable, blurring, luminous pressed powder that gives coverage without the cake while being lightweight and buildable. Coverage: Medium Finish: Radiant
GloWish Lightweight Blurring Pressed Powder
What it is: An ultra-pigmented, blendable, and buildable cream-to-powder contour and bronzer formula. What Else You Need to Know: Housed in an easy-to-use jar, this deeply-pigmented, luxurious cream-to-powder bronzer is the versatile product you’ve been looking for. Whether you’re a beginner or a contouring pro, Huda’s Tantour allows you to create ...
Tantour Contour & Bronzer Cream
What it is: A clean, silicone-free, primer that helps texture, pores, and uneven tone instantly fade out of focus and boosts skin hydration for a soft-focus finish. Finish: Natural Formulation: Cream
Glowish Blur Jam Silicone Free Smoothing Primer
What it is: A beautifully buildable cream blush that melts into skin, gliding seamlessly over the complexion with a dewy hint of tint for major second-skin vibes and a juicy glow. Coverage: Medium
Cheeky Tint Cream Blush Stick
What it is: A lightweight foundation that glides on easily, providing customizable coverage with a natural-looking, skin-like finish. Coverage: Full to Light Finish: Natural
#FauxFilter Skin Finish Buildable Coverage Foundation Stick
What it is: A revolutionary eyeshadow palette with 18 unique, buttery-smooth shadows to create the most amplified metallic looks.
Rose Gold REMASTERED Eyeshadow Palette
What it is: A clean, transfer-proof, non-drying powder bronzer that gives you a natural-looking tan with subtle luminosity for an all-over sunkissed glow and a velvety finish. Coverage: Medium
GloWish Soft Radiance Vegan Bronzing Powder
What it is: A game-changing palette that reinvents nude with revolutionary textures and colors.
The New Nude Eyeshadow Palette
What it is: An ultra-fine, retractable brow pencil to define, shape, and fill brows—twist until product is just visible and use tiny hair-like strokes to get micro-blade-worthy results.
#BombBrows Microshade Brow Pencil
What it is: A long-lasting, intense black, dual-ended fiber mascara with one side delivering major volume, and the other delivering dramatic curl and insane length. Ingredient Callouts: This product is cruelty-free.
LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara
What it is: A highly-comfortable, hydrating cream lipstick that sets to a velvety, satin finish that lasts throughout the day. What it does: Inspired by Huda’s love for self-expression through makeup, Demi Matte is a bold cream lipstick
Demi Matte Cream Liquid Lipstick
What it is: A softer side to the smoky eye, these three gorgeous colorways suit every skin tone. Ingredient Callouts: This product is cruelty-free.
Haze Obsessions Eyeshadow Palette
What it is: A clean, fragrance-free, buildable skin tint foundation, formulated with Squalane that instantly brightens and leaves the skin with a dewy finish. Coverage: Light Finish: Radiant
GloWish Multidew Vegan Skin Tint Foundation
What it is: An easy-to-apply, waterproof, and transfer-proof liquid liner with a super-thin brush tip that’s perfect for everyone from beginners to graphic-liner pros—for best results, shake well before use.