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The Ultimate 2026 Toy Wish List: Trending Toys Kids Are Begging For
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items Looking for a gift that will actually get a gasp from your little one? This list rounds up 15 of the toys everyone is talking about right now, from award winning favorites to viral squishies, beloved characters and screen free fun. Whether you're sho...
Sections
5
Fan Favorites: Characters & Franchises
Pokémon's 30th Anniversary
Wild Companions & Surprise Reveals
Build, Create & Learn
Screen Free & Outdoor Fun
Fan Favorites: Characters & Franchises
Give them the characters they already love. From Bluey to Star Wars, these toys turn favorite shows and movies into playtime adventures.
If your child has been humming one song nonstop this year, this is the doll that goes with it. She's 11.5 inches tall, plays three clips of "Golden," and wears a removable outfit based on her on-screen performance.
It also works as the start of a collection, because she can sing alongside the matching Mira and Zoey dolls. Put all three together and you've got a pop concert in the living room.
It also works as the start of a collection, because she can sing alongside the matching Mira and Zoey dolls. Put all three together and you've got a pop concert in the living room.
KPop Demon Hunter HUNTR/X Rumi "Golden" Singing Doll
This is the vacation Bluey fans have been asking for. The playset is nearly two feet wide with five areas, including a slide, rock wall, cabin, restaurant and pool. It comes with more than 15 play pieces, including exclusive Bluey and Bingo figures, ...
Parents will like that the whole ship folds up for storage. That's a real selling point in a house already full of toys.
Parents will like that the whole ship folds up for storage. That's a real selling point in a house already full of toys.
Bluey Cruise Ship Playset
This one has a real "wow" moment. Press the light bar and the dinosaur inflates to 2.5 feet tall. It's the kind of reveal that gets a gasp from a preschooler.
The included Rocky figure can ride in the vehicle or clip onto the dinosaur's back for rescue missions. It's a good pick if your child loves both dinosaurs and rescue play
The included Rocky figure can ride in the vehicle or clip onto the dinosaur's back for rescue missions. It's a good pick if your child loves both dinosaurs and rescue play
PAW Patrol: The Dino Movie Megasaurus Dino Vehicle
This is a collector's piece for kids and grown-up fans alike. He's over 17 inches tall with realistic skin, blinking eyes, moving ears, an animated mouth and more than 120 sound-and-action combinations.
It makes a great display piece for a young Star Wars fan.
It makes a great display piece for a young Star Wars fan.
WOW! Stuff Star Wars Yoda Puppetronic 17in+
A toddler friendly way into the Mario world. Toy Fair editors said Fisher-Price's Little People sets combine a trending moment with nostalgia to make a perfect toy.
It's a lovely pick for families where the parents grew up on Mario and the kids are just starting out. Chunky, friendly figures make it easy for small hands to join in.
It's a lovely pick for families where the parents grew up on Mario and the kids are just starting out. Chunky, friendly figures make it easy for small hands to join in.
Fisher-Price Little People My Mario Adventure Playset, Musical Toddler Toy with 2 Figures
Pokémon's 30th Anniversary
Pokémon is celebrating 30 years, and the excitement is bigger than ever. Pick from building sets, huggable plush and trading cards for every kind of trainer.
This set puts LEGO's new interactive "smart" bricks to work with the world's most famous electric mouse. The 400 piece starter kit includes a buildable Pikachu, a rechargeable SMART Brick, four SMART Tags and a charger, and it reacts with lights and ...
The timing is good too. Pokémon is celebrating its 30th anniversary and having another major moment. This is a way to bring that excitement into the building brick world
The timing is good too. Pokémon is celebrating its 30th anniversary and having another major moment. This is a way to bring that excitement into the building brick world
LEGO Pokémon SMART Play: Training House with Pikachu 72164
Squishmallows are already the cuddle toy kids carry everywhere, and Pokémon is a natural fit. Pokémon Squishmallows have been taking over Amazon, so these are easy to find and easy to love.
They suit kids who aren't ready for trading cards but still want a Pikachu or a favorite creature to sleep with. They make a good stocking-sized gift that fits most budgets.
They suit kids who aren't ready for trading cards but still want a Pikachu or a favorite creature to sleep with. They make a good stocking-sized gift that fits most budgets.
Squishmallows Original 8in Raichu Pokémon Plush
For kids who've moved on from plush, trading cards are where the 30th anniversary excitement lives. The Pokémon Mega Evolution ETB was named a finalist in the 2026 Toy of the Year Awards. An Elite Trainer Box is a good starter for anyone getting seri...
It makes a great shared activity too. Sit down, open packs together and start swapping. Buy it for the kid, and you'll probably end up playing as well.
It makes a great shared activity too. Sit down, open packs together and start swapping. Buy it for the kid, and you'll probably end up playing as well.
Collectible Pokemon Trading Card Game Mega Evolution Elite Trainer Box
Wild Companions & Surprise Reveals
Toys with personality. These hatch, giggle, growl and grow, so every play session feels a little different.
This one is a little gross and a little scary, which is why kids love it. You add water, the egg fizzes and changes color, and a 16-inch shark bursts out with glowing eyes, sounds and chomping jaws. It's a fresh surprise every time, not a one-and-don...
The brand has real momentum behind it. Spin Master's Primal Hatch won the overall 2026 Toy of the Year award. This is the only Primal Hatch toy that hatches over and over again, so it keeps its value after the first unboxing.
The brand has real momentum behind it. Spin Master's Primal Hatch won the overall 2026 Toy of the Year award. This is the only Primal Hatch toy that hatches over and over again, so it keeps its value after the first unboxing.
Primal Hatch Megalodon Interactive Hatching Egg Shark Toy
Some plushies sit on a shelf. This one acts like he has a personality. Stitch has over 100 motions and sounds, so he feels like a mischievous little friend who reacts to being hugged and played with.
The industry agrees, he won Plush Toy of the Year at the 2026 TOTY Awards. If you're shopping for a Disney fan, this is a safe pick.
The industry agrees, he won Plush Toy of the Year at the 2026 TOTY Awards. If you're shopping for a Disney fan, this is a safe pick.
Disney Stitch Ultimate Stitch Interactive 17" Plush Toy, 100+ Sounds & Reactions, Kids Ages 3+
Gabby starts as a small cub and grows as your child plays with her. She goes from 12.75 to 15 inches through interactive play and has more than 100 sound-and-motion combinations. That sense of watching a pet grow keeps kids engaged.
It comes with a bottle for feeding, which makes it a good first-pet substitute for kids who love caring for animals.
It comes with a bottle for feeding, which makes it a good first-pet substitute for kids who love caring for animals.
furReal Gabby the Grow & Roar Tiger, Interactive Plush Tiger That Grows from Cub to Big Cat, 100+ Sounds & Reactions, Ages 4 and Up
Cute isn't the only way to win. Fugglers are deliberately weird, and kids can't get enough of them. They have super-soft plush bodies, human-like teeth and bizarre expressions, and both younger kids and tweens love them.
At nine inches they're big enough to hug, if your kid dares. They're a fun gift for a child with a sense of humor.
At nine inches they're big enough to hug, if your kid dares. They're a fun gift for a child with a sense of humor.
Fuggler Baddies Fuggs 9 Inch Annoyed Alien
An old favorite is back, and bigger. Tickle his belly or either foot and he laughs, flaps his arms, moves his mouth and shakes. The mechanics are the same, but at 18 inches the giggles are even better.
It's also nostalgic for parents, which makes it a fun gift that gets both generations excited.
It's also nostalgic for parents, which makes it a fun gift that gets both generations excited.
Sesame Street Tickle Me Elmo Giggle Max 18-Inch Interactive Plush Toy, Biggest Tickliest Elmo Ever, Ages 18 Months+
Build, Create & Learn
For kids who love making things. These sets spark creativity, build real skills and turn learning into the best kind of play.
A classic brand with a modern twist: pretend cooking that makes noise. Placing the pot or skillet on the stove with a Play-Doh creation triggers sizzling or boiling sounds. That makes it feel like a real kitchen.
Kids can make more than 25 foods, including pasta with four removable pasta machine attachments, and the set includes eight Play-Doh colors. It's a good pick for little chefs and imaginative players.
Kids can make more than 25 foods, including pasta with four removable pasta machine attachments, and the set includes eight Play-Doh colors. It's a good pick for little chefs and imaginative players.
Play-Doh Super Sizzlin' Kitchen Playset with Toy Cooking Sounds for Kids Ages 3 and up
Learning to code is more fun when there's a pet involved. This one won Educational Toy of the Year at the 2026 TOTY Awards.
It's a good gift for curious kids who like to build and tinker. You get STEM learning without it feeling like homework.
It's a good gift for curious kids who like to build and tinker. You get STEM learning without it feeling like homework.
My Robotic Pet Coding Chameleon by Thames & Kosmos, Robot Toys for Kids Ages 8+
Magnetic tiles never get old for me. They click together fast, and kids build something new every time.
MAGNA-TILES Coral Reef
Screen Free & Outdoor Fun
Fresh air and great stories without a screen in sight. These are easy wins for car rides, backyard days and bedtime routines
Get kids away from screens and into the yard. This bubble machine won Outdoor Toy of the Year at the 2026 TOTY Awards.
Bubbles never go out of style, and a color-and-galaxy twist makes them feel new. It's a budget friendly pick for birthday parties and playdates
Bubbles never go out of style, and a color-and-galaxy twist makes them feel new. It's a budget friendly pick for birthday parties and playdates
PoppinColorz Galactic Color Bubble Machine
A screen free audio player designed for little hands. Toniebox 2 was a featured product at Toy Fair 2026, alongside the brand's plush figurines. Kids pop on a character and the story starts.
It suits families trying to limit screen time without limiting stories. It's also great for car rides and bedtime routines.
It suits families trying to limit screen time without limiting stories. It's also great for car rides and bedtime routines.
tonies Toniebox 2 Screen-Free Audio Player for Kids 3+ with Bluey, Sky Blue
Quick, loud, and competitive. Even the adults get hooked. It was only $12.49 (reg. $14.99), which is a bargain for a game this fun.
Kollide, The Magnetic Attraction Strategy Game by Relatable, Family Game Night for Kids Ages 8+
A screen free way to let kids draw, record, and tell their own stories. It feels creative rather than passive. With the price around $30, this is a perfect toy for our kids.
Crayola Story Creator, Interactive Sound Record & Drawing Tablet, Story Player, Multisensory Toy, Screen Free Play, Creative Gifts for Kids, Ages 5+