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Website Tools I Use For Clients (So Social Digital)

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The exact tools I use when building high-converting websites for my clients.
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Website Platforms

These are the platforms I use to build websites for different types of businesses — whether it’s a service-based brand, online store, or personal brand. I always focus on what’s easiest for the client to manage long-term, not just what looks good.

 
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My go to for E-commerce clients. Clean, scalable and perfect for turning browsers into buyers. Every product-based brand I build starts here.
Shopify: The All-in-One Commerce Platform for Businesses - Shopify
 
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Ideal for service-based businesses and SEO heavy sites. Super flexible and powerful once it's set up properly.
WordPress.com: Everything You Need to Build Your Website
 
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Shows me exactly where users click (game changer for conversions).
Hotjar: Website Heatmaps & Behavior Analytics Tools
 
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Perfect for beginners or aesthetic-led brands. I use this when clients want something sleek, simple and easy to manage.
Website Builder – Easily Create Your Own Website — Squarespace

Domains & Hosting

These are the tools I use to set up domains, hosting and the foundations of a website. A strong setup behind the scenes makes a huge difference when it comes to speed, reliability and long-term growth.

 
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Quick and easy for securing domains. I use this for fast client setup when branding is locked in.
GoDaddy Official Site: Get a Domain & Launch Your Website.
 
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My preferred hosting for WordPress sites, reliable, fast and great support (which matters more than people realise).
SiteGround: Web Hosting Perfected
 
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A more budget friendly hosting option that still performs well - perfect for start up clients.
Hostinger - Bring Your Idea Online With a Website

Design & Branding

These are the tools I use to create websites and brands that feel cohesive, elevated and aligned with a client’s vision — from visuals and graphics to layouts that actually convert visitors into customers.

 
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Everything from Website graphics to full brand kits. This is my daily non-negotiable.
Canva: Visual Suite for Everyone
 
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Great for quick, polished visuals and content, espeically when I need something fast bust still elevated.
The quick and easy app to create on-brand content | Adobe Express

SEO & Optimisation

A beautiful website means nothing if nobody can find it. These tools help improve visibility, track performance, optimise user experience, and make sure websites are built to grow long-term — not just look good.

 
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Tracks everything, who's visiting, what they're doing and what's converting. (where your money is coming from.)
Your Ultimate Guide to Google Analytics 4 (GA4) | GA4.com
 
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Essential for optimising website pages, blogs and keywords without overcomplicating things.
SEO for everyone • Yoast

Email Marketing & Lead Capturing

This is where websites start working harder behind the scenes. These are the tools I use to grow email lists, capture leads, automate communication, and turn visitors into paying customers

 
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Perfect for all your CRM requirements, build your first email list with automations here.
HubSpot | Software & Tools for your Business - Homepage
 
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My go-to for creators and personal brands, clean automations, funnels and audience segmentation.
Kit: Email Marketing Automation & Newsletter Growth Engine for ...

Automations & Smart Systems

These tools help simplify and streamline the client experience — from automating enquiries and workflows to creating systems that save time, reduce overwhelm, and make businesses feel more professional and scalable

 
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Connects everything together. Saves hours by automating repetitive tasks behind the scenes.
Zapier: Automate AI Workflows, Agents, and Apps
 
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For DM automations, lead capture and turning Instagram into a sales machine.
Chat Marketing Made Easy with Manychat