Possibly my favourite eyebrow gel in Ulta is this one from Rare Beauty. The tinted options give great hold whilst keeping it natural. While she's technically $21 and therefore not under 20, I'll let it slide as she's so good!
We all know and love this mascara from Maybelline, because at just $14.99 you really can't dismiss her. It's my personal go-to in my every-day routine, so I can't recommend it enough.
Blackest Black Lash Sensational Sky High Mascara - Maybelline | Ulta Beauty
For a cheaper brow option, this one from nyx has great hold for just $10!
Medium Brown The Brow Glue Laminating Setting Gel - NYX Professional Makeup | Ulta Beauty
Morphe is a very well-known high end makeup brand, but their brow pencils are just $11. Great for natural-looking brows and precision.
Personally, I love The Ordinary for their simple, clean skincare products, and their lash serum is no exception. At $14.90, she's a cheaper alternative to lash serums. It's not always great for sensitive skin, especially as application is right aroun...
Multi-Peptide Lash and Brow Serum for Thicker, Fuller Looking Lashes & Brows - The Ordinary | Ulta Beauty
This ULTA exclusive palette from ColourPop has all the nude shades you need, at only $14. A great option for eyeshadow on a budget.
For only $6, this e.l.f. lip stain is a great alternative to benetint on a budget, and has the power to last all day. A great range of shades, but if you're looking for that benetint colour, I'd recommend So Petal or Plums Up.
Sheer For It Blush Lip + Cheek Tint - e.l.f. Cosmetics | Ulta Beauty
The nyx butter gloss for $6 has an almost un-ending shade range, and is my favourite lipgloss for pigment.
In my opinion, lip liners shouldn't be any more than $5, so this $3 one from e.l.f. is perfect. Whether your liner is $10 or $30, the e.l.f. cream glide lip liner is a fierce competitor. Because why would you spend any more on a lip liner when they a...