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Non-toxic Beauty
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items Opting for non-toxic beauty products is a smart choice for your health and the planet. These products avoid harmful chemicals often found in traditional cosmetics, reducing your risk of skin irritation, allergies, and long-term health concerns, while...
Cocokind is a skincare brand known for its commitment to clean, conscious, and affordable products. They focus on using simple, effective ingredients and sustainable practices to create skincare solutions for a variety of skin types and concerns.
Her...
Cocokind
Ilia Beauty is a brand that bridges the gap between clean beauty and high-performance makeup. They are known for their focus on creating products that are not only safe and non-toxic but also deliver on color payoff, wearability, and overall quality....
ILIA Beauty
Babo Botanicals is a highly regarded brand specializing in clean, plant-based skincare and haircare, particularly known for its gentle formulas designed for babies and children, as well as those with sensitive skin.
Here's what makes Babo Botanicals ...
Babo Botanicals
Solara Suncare is a brand dedicated to providing clean, mineral-based sunscreens and skincare products designed for daily use and active lifestyles. They prioritize creating formulas that are both effective and gentle on the skin, using non-toxic ing...
Solara Suncare® | Award Winning Mineral Protection for Sensitive Skin
Honest Beauty, the makeup arm of The Honest Company, is dedicated to offering a range of cosmetics that are both safe for your skin and deliver impressive results. They've built their reputation on the principle that you don't have to choose between ...
All Makeup Products
Leaf Shave is a brand that has significantly disrupted the shaving industry by offering an innovative, eco-friendly alternative to traditional plastic cartridge razors. Their razors are designed for a close, comfortable shave while drastically reduci...
The Leaf Razor | Our Three-Blade Pivoting-Head Razor
"Hanni" (often stylized as hanni) is a brand that focuses on reimagining body care, particularly known for its innovative shaving and moisturizing products. Their philosophy centers on making body care effortless, effective, and enjoyable.
* Focus ...
Hanni | Bodycare so good, you'll never skip it
OSEA (Ocean Sea Earth Atmosphere) is a skincare brand known for its commitment to natural, vegan, and cruelty-free products that harness the power of the ocean. They are particularly recognized for their use of seaweed in their formulations, which th...
OSEA® Malibu
Puracy is a brand dedicated to creating highly effective, plant-based cleaning and personal care products that prioritize safety for families, including newborns and pets. Their mission stems from a recognition that many "natural" products on the mar...
Puracy
The Jolie filtered shower head is designed to remove chlorine and other impurities from your shower water, aiming to improve your skin and hair health. It's become popular for its sleek design and the potential benefits of cleaner shower water.
Here'...
The Filtered Shower Head | Protect Your Hair & Skin
Cleo+Coco is a brand focused on natural and effective deodorants and body powders that prioritize clean ingredients and gentle formulas. They aim to provide alternatives to conventional deodorants that often contain harsh chemicals.
Here's what defin...
Cleo+Coco
RMS Beauty is a pioneering clean beauty brand founded in 2009 by renowned makeup artist Rose-Marie Swift. The brand is celebrated for its commitment to creating high-performance makeup that is also good for your skin, focusing on raw, food-grade, and...
RMS Orlando, Inc.
Clear Stem is a company that focuses on skincare and wellness products, often emphasizing natural ingredients and scientific formulations. They are particularly known for their products aimed at addressing issues like acne, aging, and overall skin he...
clearstem
Indie Lee is the founder of a well-known clean beauty and skincare brand that bears her name. Her journey into the beauty industry is deeply personal and inspiring: after being diagnosed with a life-threatening brain tumor in 2008, which doctors sugg...
Indie Lee
Humble Brands is known for its aluminum-free deodorant made with simple, natural ingredients. Their products often feature essential oils and botanical extracts and are cruelty-free. Popular scents include Mountain Lavender, Bergamot & Ginger, an...
All Deodorant
For those seeking a premium, organic, and consciously crafted approach to skincare, Ogee Organic Skincare comes highly recommended, particularly if you prioritize natural ingredients, luxurious textures, and a focus on hydration and radiance.
Here's ...
Ogee
Annmarie Skin Care (sometimes referred to as Annmarie Gianni Skin Care) is a brand deeply rooted in the philosophy of "clean beauty," emphasizing natural, organic, and wildcrafted ingredients. Their core belief is that if you wouldn't eat it, you sho...
Annmarie Skin Care: Beauty Products from Organic & Natural Ingredients
Solara Suncare is a brand revolutionizing mineral sun protection by blending it with high-performance skincare. Founded by a mom inspired by her children's sensitivities to chemical sunscreens and her own wellness journey, Solara is committed to crea...
Solara Suncare® | Award Winning Mineral Protection for Sensitive Skin
Beauty by Earth is a brand dedicated to providing clean, natural, and effective beauty and personal care products with a strong emphasis on transparency and sustainability. Their philosophy centers on the idea that what you put on your body is as imp...
Beauty by Earth
DIME Beauty Co. positions itself as a modern clean beauty brand that strives to make luxurious, effective, and safe skincare, beauty, and fragrance products accessible and affordable. Founded by a Master Esthetician, DIME is built on the premise that...
The Dime
Ursa Major Skincare is a brand deeply inspired by the natural world, particularly the wilderness of Vermont where it was founded. Their philosophy centers on creating pure, potent, and refreshingly effective skincare essentials that are "straight up"...
Ursa Major
Suntegrity Skincare is a company dedicated to creating clean, effective, and responsible mineral sun care products. Founded by Tricia Trimble in 2010, the brand was born from a personal mission after she lost her mother to skin cancer. This experienc...
Suntegrity
Thinksport is a brand committed to developing safe, effective, and sustainable products, primarily focusing on sun care and personal care items. Founded by Kevin Brodwick, the company emerged from his concern about toxic chemicals in consumer product...
Thinksport Safe Sunscreen & Personal Care | EWG Rated & Verified
MyChelle Dermaceuticals is a pioneering skincare brand, founded in 2000, known for its commitment to "clean science" and effective, natural-based formulations. The brand's philosophy centers on blending potent, plant-derived ingredients with advanced...
MyCHELLE Dermaceuticals
Boka is a modern oral care brand that has gained popularity for its innovative approach to toothpaste, setting itself apart by prioritizing safe, non-toxic, and effective ingredients. The cornerstone of Boka's toothpaste formulations is nano-hydroxya...
Boka
Rahua (pronounced "ra-wa") is a luxury hair and body care brand deeply rooted in the Amazon rainforest. Founded by New York stylist Fabian Lliguin and his wife Anna Ayers, the brand's core mission extends beyond beauty to include the protection and p...
Rahua
100% PURE is a leading clean beauty brand dedicated to creating truly natural, highly effective, and ethically sourced skincare, makeup, and hair care products. Founded on the principle that what you put on your body should be as pure as what you put...
100% PURE
ella+mila is a popular and growing beauty brand primarily known for its extensive line of "7-Free" nail polishes and a commitment to safe, ethical beauty practices.
Here's what defines ella+mila:
* "7-Free" Nail Polishes: This is the brand's corners...
ella+mila
By Rosie Jane is a clean beauty brand founded by celebrity makeup artist and mom of three, Rosie Jane Johnston, in 2010. The brand's core philosophy revolves around the belief that beauty should be effortless, and products should be clean, safe, and ...
By Rosie Jane
Act+Acre is a pioneering haircare brand that has gained recognition for its innovative, scalp-first approach to hair wellness. Founded by celebrity hairstylist Helen Reavey, the brand champions the idea that healthy hair truly begins with a healthy s...
Act+Acre
Tower 28 is a popular clean beauty brand that has quickly made a name for itself by creating high-performance makeup and skincare products specifically designed for sensitive skin. Founded by Amy Liu, who herself struggled with chronic eczema, the br...
Tower 28 Beauty
Better & Better is an innovative oral care company that aims to redefine daily tooth care routines into wellness rituals. They distinguish themselves by offering a range of products that are vitamin-infused, natural, vegan, and fluoride-free, foc...
Better & Better
Kitsch is a prominent beauty and lifestyle brand that has grown from a humble beginning in 2010 to a global presence, known for offering high-quality, practical, and accessible beauty essentials with a strong emphasis on sustainability.
Founded by Ca...
Kitsch