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I Love High-End Beauty, But These Under-$30 Products Have a Permanent Spot in My Routine

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There was a time when the best drugstore makeup couldn’t sit at the same table as luxury makeup, but those days are decidedly behind us. In the past, some beauty buffs might have turned up their expensively powdered noses at drugstore dupes, but affo...
 
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A few months ago, I held up what I thought was the most elite moisturizer on the market, only for my dermatologist to advise against it and suggest swapping it for Eucerin’s daily moisturizer instead. I promptly tracked down the nearest CVS and locat...
Eucerin Face Immersive Hydration Daily Lotion with SPF 30 (2.5 Fl Oz )
 
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100% Organic Cold-Pressed Rosehip Seed Oil naturally hydrates skin to help address signs of aging by brightening and balancing uneven skin tone, supporting skin elasticity, and promoting supple, more radiant-looking skin.
100% Organic Cold-Pressed Rose Hip Seed Oil
 
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I’ve been using e.l.f. ‘s Power Grip Primer for years. Many moons ago, I experimented with other primers at higher price points, but felt like the difference in quality didn’t warrant the difference in cost. Coming in at under $10, its grippy, gel-li...
Power Grip Primer
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I've probably used just about every drugstore setting spray possible, and I have to say, this is the best so far. I've repurchased over 10 times for sure. In terms of the way it makes my makeup look when it first goes on, zero problems. Not too matt...
Matte Makeup Setting Spray | NYX Professional Makeup
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Nice texture and great smell. It really protect your lips and hydrate the especially during winter time
Vaseline® Lip Therapy® Cocoa
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If there’s one thing I’m protective of, it’s my undereyes. They’ve been an insecurity of mine for as long as I can remember. Naturally, I’ve tried every concealer, serum, and color corrector on the market, so if there’s one thing I’m qualified to adv...
Caffeine Eye Cream
 
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Using Flower’s Bright Eyed Under Eye Corrector has—not to be dramatic—completely changed my morning makeup routine. I had pretty much given up on finding a product that would brighten my undereye area without being cakey, creasy, or too heavy. When I...
Bright Eyed Under Eye Corrector - Medium
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I’ve struggled to find a powder that works for me—until I tried Rare Beauty’s formula. I love a natural, no-makeup look and have often found powders to be too cakey and cumbersome. Thank you, Selena Gomez, for a product that is perfectly buildable an...
True to Myself Tinted Pressed Talc-Free Finishing Powder
 
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Rhode’s cream blush makes my skin feel like it can breathe, even on the hottest summer day, thanks to lightweight ingredients such as peptides and tamanu oil. The vivid pigment can look intimidating at first, but it actually goes on pretty sheer, and...
pocket blush piggy — Default Title
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My natural brows are very important to me. Fortunately, Revolution Beauty’s Fluffy Brow Filter Duo makes that easier than ever. On one end you’ll find an angled brow pencil that’s perfect for filling in brows with natural, hairlike strokes, while the...
Fluffy Brow Filter Duo - Ash Brown
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I only use liquid eyeliners, and this has quickly become my favorite. It glides on very smoothly without the “ink spill” problem some liquid liners have. The size makes it easy to carry in my bag.
At The Borderline Eyeliner Marker - midnight black
 
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I hate when a metallic eye shadow only catches the light at a certain angle, but the fine glitter in these Chroma Light Shadows gives you 360-degree sparkle. I tried Keepsake, a golden shade that color-shifts beautifully with flattering pinks and gre...
Chroma Light Shadow (020, Lilac Love)
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Talk about the perfect serve with this mascara. Wyn Beauty by Serena Williams has scored major points with a tubing formula that stays on all day (even if you sweat). I never reapplied; my lashes stayed perfect all day long. You can tell Williams cre...
Big Vision Lengthening & Defining Tubing Mascara - FOCUS BLACK
 
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At any given time I have a lip product in my bag, and lately it’s been a Rhode’s Peptide Lip Tint. I like that it gives my lips a fuller look by way of hydrating peptides (no uncomfortably tingly ingredients here!). The color payoff is glossy, sheer,...
peptide lip tint ribbon — Default Title
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I’m only partially embarrassed to say that I’m late to the lip liner game. My go-to makeup routine is some quick mascara, undereye concealer, and lip gloss as I’m running out the door; liner always seemed like an unnecessary extra step. Glossier’s Li...
Lip Line Enhancing Hydrating Longwear Lip Liner Pencil
 
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A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Great for dry, oily and combination skin.
Halo Glow Liquid Filter
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Lightweight, ultra-fine pressed finishing powder delivers light buildable coverage Helps blur the look of pores and reduce the look of excess oil for a soft-focus glow Use on its own or to refresh makeup for long-lasting wear Crease-resistant Include...
Halo Glow Powder Filter
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Enhance and nourish your skin with W7 Golden Glow Drops Bronzing Drops. Infused with cocoa butter, grape seed oil, hyaluronic acid, and green tea extract, these drops provide a natural, radiant glow while hydrating and soothing the skin. Easily custo...
W7 Golden Glow Drops - Bronzing Drops
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Suitable for all skin types, it offers full coverage while remaining lightweight and breathable for a natural, second-skin finish.
Revolution Infinite Conceal & Define Concealer
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So soft
Beauty Outlet Cosmetic 80 Pads
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Really nice and blendable
MegaGlo Makeup Stick Contour - Wet n Wild | Ulta Beauty