Attention, animal lovers: Your options for cruelty-free makeup brands in the beauty space have grown considerably in the past decade. In fact, finding products that haven't been tested on our furry friends has never been easier, with both indie and b...
Sections
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I L I A 🌸
MADISON REED 🌸
CHARLOTTE TILBURY 🌸
T A R T E 🌸
HOURGLASS COSMETICS 🌸
INNBEAUTY PROJECT 🌸
I L I A 🌸
This woman-founded, cruelty-free beauty brand is designed to make life easier while also being easy on the environment. Ilia's genius multitasking makeup lineup is formulated with active skin-care ingredients that work to not only make your skin look...
Super Serum Skin Tint SPF 40 is an award-winning skin tint that delivers light coverage, potent skincare, and mineral SPF—all with a dewy finish for skin that looks and feels alive. Powered by potent levels of skincare ingredients, it’s clinically pr...
Tinted Moisturizer & Skin Tint | Super Serum Skin Tint SPF 40 | ILIA Beauty
Looks like makeup, acts like skincare. This weightless complexion stick melts in and moves with you, wearing seamlessly for up to 12 hours. Buildable, medium coverage instantly blurs pores, redness, and texture with a natural-matte finish. Over time,...
ILIA Skin Rewind Complexion Stick | ILIA Beauty
Skin that looks like skin.
What it is: A weightless, medium-coverage foundation with a natural finish—now featuring potent levels of smoothing Niacinamide and soothing Allantoin.
How it works: This silky, breathable formula melts in and moves with ...
True Skin Serum Foundation - Medium Coverage Clean Foundation | ILIA Beauty
What it is: A clean, medium-coverage concealer with skincare benefits and a featherweight texture that blends seamlessly into skin.
How it works: True Skin Serum Concealer blends in with a creamy, crease-resistant stretch to instantly reduce the app...
True Skin Serum Concealer - Hydrating Concealer | ILIA Beauty
After cleansing, give The Base Face Milk 2-3 shakes into the palm of your hand. Rub your palms together and gently press into skin on face and neck.
Next, shake Skin Tint well and dispense a quarter-sized amount into palms. Apply to skin and blend wi...
The Hero Set
Follow the sun. This blurring, non-comedogenic bronzer shifts from a silky cream to a weightless powder, blending seamlessly for sunkissed warmth and dimension that lasts up to 12 hours. Boosted with potent antioxidants, it’s clinically proven to hel...
Sunshift Cream Bronzer | ILIA Beauty
Find your light. This luminous, non-comedogenic highlighter shifts from a silky cream to a weightless powder, blending seamlessly for natural radiance that lasts up to 12 hours. Boosted with potent antioxidants, it’s clinically proven to help shield ...
Lightshift Cream Highlighter | ILIA Beauty
Soften shine—not your glow. This loose setting powder blurs the look of pores and sweeps away excess oil, leaving skin with a soft-focus finish. The micro-fine formula vanishes into skin like an invisible veil, locking in makeup for longer-lasting we...
Soft Focus Setting Powder | ILIA Beauty
Look alive. This edit of essentials takes on total eye care. Refresh + revive tired eyes instantly with Bright Start Eye Cream, smooth + brighten with your shade of creamy Serum Concealer, and lengthen + lift with Limitless Lash Mascara. This full-si...
The Bright-Eyed Set
Add seamless radiance and dimension to skin with this cruelty-free sculpting brush. The angled vegan bristles flex with the curves of the face, blending creams and liquids to a softly diffused finish. Made with sustainably harvested wood, it's the pe...
Sculpting Brush
Use small, circular motions to seamlessly blend complexion products into the skin for a natural finish. Build coverage by working in layers.
To clean:
Dampen bristles.
Massage a mild soap into bristles and rinse with warm water.
Lay flat until f...
Complexion Brush
Skin Rewind Complexion Stick combines foundation, concealer, and skincare into one—and now you can save when you get two. The buildable, medium coverage instantly blurs pores, redness, and texture with a natural-matte finish. Over time, anti-aging in...
The Skin Rewind Set
Swipe this set. Simplify your complexion + color routine with three face, cheek, and lip bestsellers—plus the tools you need for easy application. Choose your shade of Skin Rewind Complexion Stick for blurring natural-matte coverage + Multi-Stick for...
The Swipe-and-Go Set
Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up...
Limitless Lash Mascara - Best Clean Lengthening Mascara | ILIA Beauty
The art of the arch—made easy. This foolproof pencil creates thin, hairlike strokes that blend into brows like magic. The micro-fine tip delivers the perfect amount of soft, buildable pigment that’s clinically proven to resist fading and budging thro...
In Full Micro-Tip Brow Pencil
Reframe your gaze. This clear, lightweight brow gel sculpts and sets for a full, lifted look. The long-lasting formula is clinically proven to hold brows in place for 8 hours with a natural, flake-resistant finish. With every wear, Hydrolyzed Quinoa ...
In Frame Brow Gel
Using the fine, flexible soft tip applicator, gently define eyes with a soft, sweeping motion close to lash line.
Finish with a coat or two of ILIA Mascara for long, lifted lashes that tie everything together.
Clean Line Liquid Liner
What it is: A buildable wash of color for cheeks and lips—now with 12 swipe-and-go shades.
How it works: This creamy, multi-use formula comes in a twist-up stick for easy application on the go. No tools required: Simply swipe and blend for skin that...
Multi-Stick - Cream Blush Stick and Lip Tint | ILIA Beauty
Full-Size Lip Wrap Reviving Balm in Lucid (clear)
Mini Lip Wrap Reviving Balm in Ripe (cherry red)
Mini Lip Wrap Reviving Balm in Bare (soft peach)
Mini Lip Wrap Reviving Balm in Bloom (mauve rose)
The Beauty of Balm Lip Set
MADISON REED 🌸
Hair-color brand Madison Reed has met the challenge of creating an innovative formula that is kind to both your roots and the planet. Each product wears the Leaping Bunny logo with pride, representing its clear stance against animal testing and certi...
Creates milk chocolate highlights and softens unwanted red and orange tones
Milk Chocolate Highlights | Brown Balayage Kit | Madison Reed
Lasts up to 25 washes
Works in 20 minutes
Made for all hair types + textures
Burgundy Demi-Permanent Hair Dye Kit | The Bordeaux Flow 5RV | Madison Reed
Black Ten minute root coverage to match Black color-treated hair
Black Root Touch Up Kit | Corato 3N | Madison Reed
CHARLOTTE TILBURY 🌸
It's been nearly a decade since makeup artist Charlotte Tilbury gifted the world her namesake beauty brand, and the world is a better-looking place because of it. While the company has been cruelty-free since its inception in 2013, it recently receiv...
Darlings, perfect + love-blush with my limited-edition Pillow Talk Beauty Soulmates Palette! This heart-shaped Pillow Talk face palette includes two beauty icons that belong together! Fall in love with my awakening AIRbrush Flawless Finish powder in ...
Pillow Talk Beauty Soulmates Face Palette In Flawless Pink: Pink Setting Powder + Blush | Charlotte Tilbury
Darlings, what is your Pillow Talk love language? Discover my limited-edition, collectable Pillow Talk Love Effect lipsticks and swipe on the dreamiest love glow!
Pillow Talk Love Effect Lipstick In Naughty Talk: Neutral Nude Satin Lipstick | Charlotte Tilbury
Charlotte Tilbury Airbrush Flawless Setting Spray, the #1 Makeup Setting Spray in the UK Prestige Makeup Market***
Smoothing, pore-blurring effect
Minimises shine with a soft-focus finish
With hydrating Rose Wax + Almond Oil
Refillable
Award-winning!
Airbrush Flawless Finish - 2 Medium - Makeup Finishing Powder | Charlotte Tilbury
Darlings, Super Neutral is limited-edition neutral eyeshadow palette for beautifying your eyes with molten metallic brown and celestial cool grey tones.
Charlotte's Palette Of Beautifying Eye Trends: Limited-edition Neutral Eyeshadow Palette | Charlotte Tilbury
Moisturises skin for up to 24 HOURS!*
With moisturising Glossy Oil + smoothing AIRbrush Polymers
Sheer, illuminating coverage
Luminous glow + real-life filter effect!
Use 4 ways! Use alone, under, mixed with or over foundation!
4 Medium: Hollywood Flawless Filter Makeup: Face Illuminator | Charlotte Tilbury
Dreamy cream bronzer formula
Sun-kissed, beachy-bronzed finish
With Sunshine Provitamin D3 for an even, summer glow
Beach-bronzed look that lasts up to 16 hours!*
Sweatproof + humidity resistant
Medium: Beautiful Skin Sun-kissed Glow Bronzer | Charlotte Tilbury | Charlotte Tilbury
Buildable, sheer-to-light coverage.
Super-natural soft glow, 'NO-FOUNDATION' finish.
Easy, speedy 15-second application! Just SWIPE, BLEND AND GLOW!
Skin immediately looks 32X smoother* + 99% agree it has weightless, all-day wear!**
Non-comedogen...
4 Fair: Unreal Skin Foundation Stick | Charlotte Tilbury
Hollywood Contour Wand will give you mega-watt cheekbones instantly with a cushion applicator for a super blendable finish in a lightweight formula.
The Hollywood Contour Duo - Liquid Contour & Highlighter Set | Charlotte Tilbury
I would say Pink Pop is more of a light peach color on my fair skin. I was hoping it would be a bit more pink, but I love the color still. It applies beautifully and blends like a dream. I like how it has a natural finish and actually isn't too matte...
Magic Cream Moisturizer - Free Shipping - Charlotte Tilbury
T A R T E 🌸
This cruelty-free beauty brand is known for sourcing star ingredients like Amazonian clay and maracuja oil, which make for deliciously lush formulas that wear beautifully on the skin and pack a host of complexion-improving benefits. Case in point: Th...
50%+ skin-loving ingredients
custom diamond tip hugs inner corners & hides the look of dark circles & acne like a pro
melts in like butter – creamy, buildable
spot-conceal, blur the look of pores & fine lines, or wear as foundation
24-hr ...
shape tape™ blur concealer stick
full-coverage formula with natural matte finish
smooths & brightens for an instant eye lift
crease-proof formula won’t cake or settle with 16 hrs of flawless wear
tape technology™ helps smooth & blur appearance of fine lines & wrinkles
ap...
shape tape™ concealer
delivers a sweet caramel-scented, sunset-inspired glow
hydrates & nourishes with hyaluronic acid & a blend of luxe oils
lightweight formula leaves skin silky, radiant & oh-so-touchable
Gives off major vacation vibes—glow anywhere, anytime...
key largo GLOW body oil
Silky-smooth liquid blush glides on for a flawless finish that makes your cheeks the star of the show with skin-loving ingredients – in glow or satin finish!
Say goodbye to powdery messes! Liquid formula is easy to blend & buildable, giving you t...
blush tape™ liquid blush
contour like a pro with this goofproof sculptor
Hello cheekbones! Creates instant definition for the look of a more defined face & high cheekbones
dot & blend along the areas you want to contour like hollows of cheeks, sides of forehead, jawl...
sculpt tape™ contour
nourishing, natural matte finish never looks dry
tape technology™ helps smooth texture & blur the appearance of pores, fine lines & wrinkles
covers redness, age spots & blemishes
transfer-proof, waterproof & sweatproof
plays best wit...
face tape™ foundation
skin conditioning liquid highlighter for a next-level glow
diamond complex brightens & restores luminosity
light-reflecting mineral pigments for a soft-focus finish
smooths & blurs for a bright & lifted look
precision cushion tip for a gl...
glow tape™ highlighter
HOURGLASS COSMETICS 🌸
Hourglass Cosmetics takes a remarkably proactive approach to its cruelty-free commitment. It not only launched as a cruelty-free brand back in 2004, but it continues to reinvest in its pledge to keep animals safe by donating a portion of annual profi...
A full coverage, weightless, waterproof concealer with innovative microspherical powders that blur and brighten for up to 16 hours of instant skin perfection. This crease-resistant, light-reflecting liquid concealer blends seamlessly into skin and di...
Vanish™ Airbrush Concealer
A lightweight skin tint that instantly boosts skin’s moisture levels by 52% and provides all-day hydration for a dewy, healthy-looking glow. This formula melts instantly into skin, providing comfortable all-day wear and a sheer veil of coverage to di...
Veil Hydrating Skin Tint
The look of lash extensions in an instant. This tubing mascara is the ultimate formula for when more is more: more definition, more lift and more length to transform lashes with impossibly real results. Using film-forming technology, it coats each la...
Unlocked Instant Extensions Mascara
A talc-free, sheer pressed powder clinically proven to instantly reduce shine for an airbrushed finish that lasts all day. This weightless, shine-controlling powder allows you to set, perfect, and touch up on-the-go.
This non-drying formula instantl...
Vanish Airbrush Pressed Powder
INNBEAUTY PROJECT 🌸
Don't let the fun, neon packaging, and cheeky product names fool you — InnBeauty Project is serious about its commitment to you and the environment. The vegan and cruelty-free brand ensures the efficacy of its products by using powerful ingredients l...
Visibly firms & contours sagging skin
Smoothes deep wrinkles & plumps
Luxe, hydrating texture for a healthy, glossy finish
Extreme Cream
The most clinically effective, high performance eye cream on the market
Visibly lifts, firms & contours sagging skin + drooping eyelids
Unique reverse emulsion deeply hydrates & nourishes
Clinical measurements prove visible decrease in wrinkl...
Extreme Cream Eye
The most potent anti-aging growth factor serum on the market
Powered by Encapsulated Vegan Growth Factors & Bio-Hacking Peptides
Visibly boost elasticity, luminosity & bounce for a youthful glow
Clinically proven to decrease wrinkles, improve...
Elastic Skin
Lightweight, silky moisturizer with 10% Vitamin C & Peptide Complex
Visibly brightens skin and reduces uneven tone & texture for a smoother complexion
Boosts radiance & supports skin barrier
Deeply hydrates & nourishes
10+10 Daily Moisturizer
Acne Serum has over 23% clinically proven ingredients that work to heal all types of acne & protect your moisture barrier.
Acne Treatment Duo
Your go-to for visibly smooth, refined skin: Slushy Serum Moisturizer + Pore Refine Treatment Serum. This duo works together to visibly reduce pores and even texture, leaving skin looking ultra-clear and refreshed – no filter needed.
Pores & Texture Treatment Duo
High performance skincare makeup hybrid
Multipurpose highlighting gel cream
Glitter-free formula diffuses into skin for a dewy, glowing finish
Instantly hydrate & nourish with ceramides & hyaluronic acid
Face Glaze
Clinically proven Vitamin C serum targets dark spots & hyperpigmentation to brighten skin
Visibly reduces uneven texture & smooths bumpy skin for a more radiant complexion
High performance ingredients in a hydrating aloe base
Clinically prove...
Green Machine Serum
1% potent retinol treatment serum; three types of retinol for a time released effect
Visibly smooth, brighten & reduce deep wrinkles
Delivers clinically proven results without aggressive side effects of traditional retinol
100% of users didn't ex...
Retinol Remix 1% Retinol
Effectively removes waterproof makeup, sunscreen, & impurities
Gently cleanses & refreshes without stripping or drying out the skin
Nourishes & supports the skin’s natural barrier for healthy-looking skin
Opthalmologist tested safe for ey...