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Makeup at 40 that makes me look 25 ✨

Purple Star emoji 17 items
If your makeup suddenly started aging you instead of helping you… this list fixes that. These are the exact makeup products I use at 40 that consistently get me the “Wow, you’re 40?” comments. Every product here is chosen to smooth texture, restore g...
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Contour and bronzer

Contour and bronzing products that don’t settle into my skin and stay on all day 🔥
 
Ashley Akin profile picture
The bronzer/blush duo applies so creamy and wears well all day on mature skin!
DIBS Beauty
 
Ashley Akin profile picture
I’ve gone back to this one over and over for 10 years and can tell you a little goes a long way, and it wears wear on both younger and mature skin 😅
Hoola Matte Bronzer powder bronzer for face
 
Ashley Akin profile picture
This is what I’m currently using, along with their brush! A little bit goes a LONG way with this one but it blends so beautifully right over the cream bronzer or just all by itself.
Duet Baked Bronzer
 
Ashley Akin profile picture
The contour stick in Fawn has been a stan for me for years when I want a more chiseled look, especially during my luteal phase when my face is a bit puffier. I use a very small amount to contour my cheek bones and under my chin for a bit more definit...
Contour & Highlight Sticks

Blush

 
Ashley Akin profile picture
This is one of my favorite liquid blushes, not only because of the color selections, but because of how affordable it is. My favorites are dusty rose and peach perfect, both look good on my lighter olive skin and blend beautifully on mature skin.
Camo Liquid Blush
 
Ashley Akin profile picture
Another blush fav of mine is the oldie but goodie, NARS Orgasm. It’s the perfect pinky peach that seems to look good on everyone. It has a slight shimmer so I usually skip highlighter when I use this. I’ve used it from my late 20’s to now 40, so I ca...
NARS Blush - Blush, Contour, Highlighting
 
Ashley Akin profile picture
This one is new to me and has quickly become my favorite! I bought it recently in Glimmering Guava and it blends like butter with a brush. So far I’m impressed with its staying power and it's not overly shimmery. I haven’t tried it on my lips but it ...
Monochromatic Multi Stick Makeup

Highlight

 
Ashley Akin profile picture
I love the way this highlighter wears. I prefer to apply my highlighter over powder when I wear it with a beauty blender and prefer a highlighter that will blend well over powder. The color Champagne Campaign is a pale pearl color and is my favorite....
Highlighter Makeup - Liquid & Sticks
 
Ashley Akin profile picture
This has been my number one product for glow because of its versatility. I will either use it as a primer for a nice glow, or over my cheekbones as a highlighter. I have it in light and medium and use them depending on how bronzy or glowy I want to l...
True Match Lumi Glotion & Makeup Highlighter

Eyes

 
Ashley Akin profile picture
I’ve been a Morphe eyeshadow stan for 7 or so years now because of their wide range of colors, they never break out my eyelids, they stay on all day and they’re so affordable. They blend like butter. My current favorite is Gold Seeker. It’s perfect f...
Shop Eyeshadow & Pressed Pigment Palettes
 
Ashley Akin profile picture
Of all of the expensive, fancy eyeliners I’ve bought, I always end up coming back to this one. It goes on so smooth, has a built in sharpener and a blender on the tip. I alternate between black and brown, but usually wear brown. I swear it makes your...
Explore Eyeliner Makeup: Gel, Pencil, Liquid
 
Ashley Akin profile picture
I never thought I’d find a tubing mascara that wouldn’t make my lashes look like tarantula legs, until this one. It applies very easily, just blink into it. I wiggle it a little bit as it goes on. You can get it as a set with a primer, and if you lik...
tartelette™ tubing mascara

Brows

 
Ashley Akin profile picture
I am frequently complimented on my eyebrows, and this is one of 2 products I use to make them look like they’re naturally shaped perfect. I’ve spent alot of money on brow pencils and was a big time pomade stan 10 years ago, and Morphe’s dual ended br...
Micro Brow Dual-Ended Pencil & Spoolie
 
Ashley Akin profile picture
Here’s the other half of my eyebrow routine that makes my brows look like they’re naturally shaped perfect. I go back over the shape I’ve penciled on and use the curved side to make perfect hair like strokes. It helps it go very fast. To help you get...
iMethod 2-in-1 Curved Eyebrow Pen

Face/Foundation

 
Ashley Akin profile picture
This has easily become a favorite foundation at 40. The coverage is buildable, and it’s so light and leaves you so glowy. I apply it with a beauty blender and it works well even on textured skin. I wear Vanilla 02. I love this one more so in summer m...
Tinted Moisturizer for Mature, Oily, Dry & Sensitive Skin
 
Ashley Akin profile picture
Here me out with this one..I ended up loving this and have been using it for a months, but I do have to blend 2 colors. I’m blending 23 with a small amount of 25. 23 is the most popular and is very neutral but doesn’t have alot of warmth, so I use 25...
M Perfect Cover BB Cream SPF 42 PA+++(50ml)
 
Ashley Akin profile picture
Nyx’s Studio Perfect photo loving primer has been my absolute favorite primer for years. It seems to work every every foundation I used, and I ONLY use it on my forehead, nose, and the part of my cheeks along side my nose wear my pores are biggest. A...
Studio Perfect Makeup Primer | NYX Professional Makeup