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Viral (2026) Ulta Beauty Must-Haves

Purple Star emoji 16 items
By
Jay
Luxury & Budget-Friendly Beauty Gems !!
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Beauty Accessories

 
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There is a reason this is the #1 primer in the country! 🏆 The e.l.f. Cosmetics Power Grip Primer is the ultimate 'grip' for your makeup. It has a slightly tacky feel that literally holds your foundation in place from morning until night. It’s a perf...
Power Grip Primer - e.l.f. Cosmetics | Ulta Beauty
 
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This body perfume is known for its iconic scent profile of salted caramel and pistachio, this mist is a fan-favorite for its warm, summer-like aroma. It is frequently sold out due to its popularity as a long-lasting, versatile fragrance that can be l...
3.04 oz Cheirosa 62 Bum Bum Hair & Body Perfume Mist - Sol de Janeiro | Ulta Beauty
 
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Think of this as a keratin treatment in a can. It mimics the results of a professional blowout—smooth, frizz-free, and shiny—plus it protects your hair up to 450 degrees. A must-have for humid days!! 🥂
2.4 oz Good Behavior Spirulina Protein Smoothing Spray - IGK | Ulta Beauty
 
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The ultimate Sunday Reset for your hair. If you use heat tools or have color-treated hair, this mask is non-negotiable. It strengthens your strands and adds so much shine without weighing it down!!
8.0 oz Don't Despair, Repair! Deep Conditioning Hair Mask - Briogeo | Ulta Beauty

Viral Ulta Beauty Products

 
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Rihanna really did something with this one! 💄 It’s the perfect universal lip gloss that looks amazing on every single skin tone. It feels like shea butter on the lips and gives an explosive shine without being sticky. Plus, the peach-vanilla scent i...
FU$Y Gloss Bomb Universal Lip Luminizer - FENTY BEAUTY by Rihanna | Ulta Beauty
 
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If you want to be told 'you smell amazing' every time you walk into a room, this is the one. It’s a dreamy mix of lavender, pear, and whipped cream. It’s cozy, sweet, and a total compliment magnet… :)
0.3 oz Cloud Eau de Parfum - Ariana Grande | Ulta Beauty
 
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This brow gel is also great for locking in other brow products, too. Like the true Anastasia Beverly Hills fan I am!! I filled in my sparse spots and defined my brow shape with a few strokes of the Brow Wiz Ultra-Slim Eyebrow Pencil and used the Brow...
Brow Freeze Gel - Anastasia Beverly Hills | Ulta Beauty
 
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If you only buy one blush this year, make it this one! ✨ The Rare Beauty Soft Pinch Liquid Blush is a total cult favorite for a reason. It's incredibly pigmented—literally one tiny dot gives you a perfect, healthy flush that lasts all day (seriously,...
Grateful Soft Pinch Liquid Blush - Rare Beauty | Ulta Beauty

Must-Haves!!

 
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Your skin but better! 🌟 This is a full-coverage foundation, anti-aging serum, and SPF 50 all in one tube. It’s the perfect 'lazy girl' product for days when you want to look polished and protected from the sun in one easy step!!
Neutral Medium Mini CC+ Cream Foundation with SPF 50+ - IT Cosmetics | Ulta Beauty
 
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This serum is designed to help you achieve the "glass skin" look—clear, luminous, and smooth. It uses a potent blend of peach extract, niacinamide, and hyaluronic acid to brighten, hydrate, and firm the skin. It’s a staple for those following a Korea...
1.35 oz Glass Skin Refining Serum - PEACH & LILY | Ulta Beauty
 
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TikTok made this famous for a reason!! One swipe and redness/blemishes literally disappear 😉… It’s lightweight but has the most insane coverage I’ve ever seen. Great for dry to combination skin!
Medium 036 Good Apple Skin-Perfecting Hydrating Foundation Balm - KVD Beauty | Ulta Beauty
 
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The secret to the perfect '90s blowout at home! 💇‍♀️ This tool dries and styles your hair at the same time, giving you massive volume and shine. It’s a high-quality investment that will save you so much time and money on salon visits!!
Nano Titanium 2 1/2'' Oval Ionic Hot Air Brush - BaBylissPRO | Ulta Beauty

Beauty & Selfcare

 
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Luxury in a bottle! 🥂 This foundation is thin and breathable but gives you full, 24-hour coverage. It’s transfer-resistant and humidity-proof, making it the best choice for long days or special events where you need your skin to look perfect!! 👌
100W Teint Idole Ultra Wear 24H Full Coverage Foundation - Lancôme | Ulta Beauty
 
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There’s a reason every makeup artist has this in their kit. 🎨 It has a beautiful, luminous finish that looks like real skin but way better!! It’s perfect for highlighting and concealing without ever looking cakey or dry
Macadamia Radiant Creamy Concealer - NARS | Ulta Beauty
 
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The famous 'blood mask' that actually works! ❤️ This 10-minute exfoliating facial clears up congestion and makes your skin feel incredibly soft and bright. It’s one of the most effective skincare treatments you can get for under $10 !!
AHA 30% + BHA 2% High-Strength Peeling Solution for Brightening - The Ordinary | Ulta Beauty
 
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The ultimate everyday moisturizer for glowing skin! ☁️ It’s packed with Aloe and Vitamin E to deeply hydrate without feeling greasy… The flower-shaped pump is also super cute and fun to use! Perfect for all skin types !!
1.0 oz Slam Dunk Hydrating Moisturizer - Bubble | Ulta Beauty