These are the Target toys and play picks that have actually held up, gotten repeat play, or been worth the price. If you’re overwhelmed in the toy aisle (hi, same), these are the ones we’ve tried and loved.
Sections
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🎭 Dramatic Play Gems
🧠 Learning Disguised as Fun
🍳 Play Kitchen & Pretend Food Essentials
🪁 Quiet Time Play Wins
🎭 Dramatic Play Gems
All the pretend play setups that spark imagination — from mini restaurants to fire stations. These are great for open-ended play, solo or with siblings, and they hold up well through lots of use.
If you’ve got a little one who loves to “fix” everyone’s teeth, this set is an instant hit. The lion’s big smile makes it playful (and not scary), and the chunky tools are just the right size for small hands. My kids love giving check-ups to stuffed ...
Dentist Play Set - Gigglescape
If your little one has a soft spot for animals, this 22-piece vet kit is a pretend play dream. It comes with everything they need to “care” for their furry patients — from a plush pup to vitamins, bandages, and even a carrier for trips to the pretend...
Vet Play Set - 22pc - Gigglescape
🧠 Learning Disguised as Fun
Toys that sneak in letters, numbers, and motor skills without feeling like “school.” Perfect for kids who learn best through hands-on play and exploration.
So simple but so entertaining for the little ones! This is new to us and we have been loving it.
B. toys Rainbow Gumballs - Colors & Numbers Gumball Machine
Sensory gold mine. This game encourages matching by texture instead of sight, which is perfect for building early sensory awareness, fine motor skills, and shape recognition — all through play.
Touch & Match Game
Another one we love! Great for learning to count and introduction to weight/balancing.
Octopus Balance Scale
Designed for letter tracing and matching with a travel-friendly case. Bonus: the dry erase cards and magnets make learning feel like a game.
Alphabet Travel Case - Gigglescape
A great set for working on spelling, sorting, and creativity. Comes with a dry erase board and tons of fun shapes for open-ended play.
Magnetic Alphabet Set - 252pc
Heavy duty and so fun to play with !
Silicone Stacking Blocks Set - 10pc - Gigglescape
Encourages quiet focus through magnetic tracing — no mess, no noise, and tons of sensory satisfaction in every swipe.
Magnetic Drawing Board
We absolutely love this set! Such a fun way to learn letters and story telling.
Magnetic Easel & Letters Set - 136pc
🍳 Play Kitchen & Pretend Food Essentials
Must-haves for building out any pretend kitchen or food truck setup. These are the crowd-pleasers that level up play food without cluttering your space.
The best pots & pans set for your play kitchen! This is the one we personally own. Durable and great for little hands.
Pots & Pans Set - Gigglescape
NO VELCRO! We love this play food set so much.
Grocery Basket with Play Food- 18 Piece
This one is always a hit during pretend play. The stacking scoops are super satisfying (for kids and adults, honestly), and it works great with any dramatic play setup—ice cream stand, restaurant, or just scooping on the kitchen floor. Ours gets pull...
Ice Cream Shop Playset
It's Disney and Melissa & Doug, what more could I say ?!?
Melissa & Doug Disney Snacks & Popcorn Wooden Play Food Set - 24pc
A fun twist on classic pretend play! The vibrant design and Disney theme make this one a hit for setting up a summer café or beachy dessert stand.
Melissa & Doug Disney Tropical Soft Serve Ice Cream Wooden Play Food Set - 23pc
We've had multiples of these sets. Our favorite and super durable!!
Melissa & Doug Scoop & Serve Ice Cream Set
Honestly? One of the most underrated pretend play sets. The mix of felt and wooden pieces makes it feel really interactive, and my kids go all in on restaurant roleplay with this one. Tons of variety, and it pairs perfectly with any play kitchen setu...
Melissa & Doug Slice and Toss Salad Play Food Set - 52pc Wooden and Felt
A classic for a reason. The magnetic scooper is so satisfying, and the whole setup makes it feel like a real ice cream shop. We’ve used this in pretend cafés, birthday party play, and “late night” dessert runs before bed. Always a favorite when frien...
Melissa & Doug Wooden Scoop and Serve Ice Cream Counter With Play Food and Accessories - 28pc
Great for indoor camping or cozy pretend play. Kids can “roast” marshmallows, build s’mores, and go full camper mode — no fire required.
Melissa & Doug Let's Explore S'mores & More Campfire Play Set
🪁 Quiet Time Play Wins
Great options for when everyone needs a little reset. These toys are simple, satisfying, and perfect for solo play, waiting rooms, or winding down after a busy day.
A playful challenge that builds fine motor skills and patience. Stack the cats, roll the die, and see how high it can go before it topples.
Wooden Balance the Cat Game - 23pc
A classic motor skills activity in a playful apple design. Great for quiet time, travel, or early hand-eye coordination practice.
Silicone Lace the Apple
We've had this set for over a year now. Always a go-to energy burner.
B. toys Sensory Balance Beams for Active Play Balance and Build Set