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B2B Marketing Tools & Resources đź’Ľ
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items Switching to my work hat here! I have 10 YOE in marketing communications, with 6 years of them doing product marketing for a Fortune 100 aerospace company. I also have a master’s degree in advertising communications.
I’ve picked up several tools an...
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Tools
Books
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I’m a Challenger Certified Insight Design Consultant, and I definitely recommend checking out this sales methodology for an insight-driven approach to sales & marketing. It’s entirely focused on the customer problem - your solution comes in last ...
The Challenger Sale: Taking Control
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I read this book in grad school and I really liked the way Seth framed what it takes for a business to be remarkable. You don’t have to appeal to the masses; you just need to be remarkable to the right people.
Purple Cow: Transform Your Business Remarkably
Certifications
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I am a Pragmatic certified product marketer. My last company paid for my team to complete the certification, which consisted of a few courses we opted to do most of in-person. The best part is that even though I’m no longer with that company, I still...
Product Marketing Certification
Events
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If you can swing the cost, I recommend attending the annual Gartner Marketing Conference. Gartner provides top insights and trends in marketing across all industries, and you’ll find yourself rubbing elbows with and hearing straight from the giants t...
Gartner Marketing Conferences
Websites
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Need to create customer or competitor battle cards? Check out Crayon, a tool that assists in creating them - and even tracks info for you. I really liked using this for tracking branding/website changes of competitors, which can tell you a LOT about ...
Sales Battlecards 101: The Ultimate Guide
Tools
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I got this from the official website when it on sale (so I recommend checking the site first before paying full-price) but this is a great deck to aid in storytelling for work. I find it especially handy when putting together marketing messaging that...
Storyteller Tactics® 54-Card Deck by Pip Decks®