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the tools I use to create content for 500k+ followers
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items I built an audience of 500k+ across social media, and I promise you I did not do it with some giant production studio. These are the actual tools I use to plan, film, edit and run the business side of my content. If you're a real estate agent trying ...
Sections
4
the filming setup
the editing + storage setup
the planning stuff
turning views into an actual business
the filming setup
This is the mic I use when I film. It clips on, it's wireless, and your voice sounds like you're in the room instead of three feet from your phone. The case holds two transmitters and one receiver and charges all of it in one spot. That means fewer t...
DJI Mic Mini 2 TX + 1 RX + Charging Case
This is the C-stand in my setup. It's stainless steel, so it's heavy and stable, and the boom arm lets you hold a light above or beside you without the stand showing up in the shot. It's the piece that holds my lighting where I need it. At about 7 fe...
Heavy Duty C Stand w/ Boom Arm 6.9ft SS
This is a phone mount I bought for filming. It clamps your phone to a tripod or stand with a standard 1/4 inch thread, and it tilts and rotates so you can go from vertical to horizontal. It also has cold shoe spots if you want to add a mic or a small...
NEEWER Metal Phone Tripod Mount w/ Cold Shoes
This is a desk mount I bought. It clamps to the edge of your table and holds a phone or camera up and over your work space. It extends from 17 to 40 inches and holds up to 6.6 pounds, so it works for overhead shots like hands, products or paperwork w...
NEEWER Camera Desk Mount w/ 360° Ball Head
This is a key light I bought. It's a 12.9 inch LED panel that comes with a desk stand and a remote. You can change the brightness and the warmth of the light, which helps when your room has windows and lamps all doing different things. It's small eno...
NEEWER 25W 12.9" Streaming Key Light GL25B
This is a 75 inch tripod with a phone holder, a remote and a ball head. It stands about 6 feet 3 inches tall, and the center column comes out so you can use it as a monopod. I haven't bought it yet. It's a pick for filming tall or overhead shots.
XXZU 75 inch Phone and Camera Tripod
This is a small tripod for your desk. It has a ball head, a standard 1/4 inch screw and a cold shoe, and it extends so it also works as a handle grip. I haven't bought it yet. It's a pick for filming at a desk or table.
ULANZI MT-16 Mini Desktop Tripod
This is my secondary light. I use it when I need extra light on top of my key light. It's a 12 inch ring light that comes with a 62 inch tripod stand, a phone holder and a remote.
UBeesize 12 inch Ring Light with 62 inch Tripod
the editing + storage setup
This is where I edit my videos. I use the desktop version on my MacBook because a bigger screen makes cutting, timing and captions way easier than editing on a phone. It's the same CapCut you may already know from your phone, with more room to work.
CapCut Desktop video editor
This is what I use to send one video out to my other platforms so I don't post everything by hand. Every so often a connection drops and you have to log back in and reconnect it, so check on it now and then.
Repurpose.io
This is a 1TB portable SSD for backing up your footage. It's small, it plugs in with USB-C, and it works with a Mac. Video files get huge fast, so keep a second copy of the ones you can't lose.
Samsung T7 Portable SSD 1TB
This is the AI editing skill I run in Claude Code to build the first draft of my reels. It puts together a rough cut and a CapCut project for me. Then I open that project in CapCut to add my captions and text and make the final changes. It's a head s...
The Reels Editing Engine | Edit Your Reels Automatically
the planning stuff
This is where I organize the ideas before they turn into actual videos. Because having 40 ideas scattered across my Notes app and three different notebooks is not a content strategy. I use it for planning content and keeping the business side of thin...
Notion
turning views into an actual business
If you're telling people to comment a word so you can send them something, you do not need to sit there manually DMing everybody. This is what I use to automate that part. Someone comments, ManyChat sends the DM, and they get your guide or checklist ...
ManyChat
Your followers are not your email list. I use Kit because I want a way to stay in touch with people that doesn't depend on whether Instagram decides to show them my next video. I use it for sign-up forms, email sequences and automations, and for send...
Kit: email marketing for creators
Social media is where people find me. My website is where I can put everything in one place without making somebody dig through 37 Instagram posts. I use Squarespace to build it. You do not need a website to start posting, but it helps to have one pl...
Squarespace