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My Beauty Must Haves

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A curated collection of the exact daily-rotation skincare, foolproof makeup essentials, and reliable tools I personally use and swear by to keep my skin barrier happy and my routine streamlined. No fluff—just the tried-and-true favorites I actually r...
Sections
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Face/Base

The ultimate products for a perfect base, from gripping primers to skin-loving tints.
 
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High-quality, viral beauty products that prove you don't have to break the bank for a flawless routine. Everything is 100% vegan, cruelty-free, and delivers high-end results on a drugstore budget.
e.l.f. Cosmetics
 
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The ultimate holy grail for flawless full coverage! It’s packed with hydrating ingredients, includes SPF, and leaves a gorgeous, natural-looking finish without feeling heavy. My ultimate go-to!
Hydrating Camo CC Cream
 
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Time to glow! This powder will help reduce fine lines and enhance your natural glow. This is ALWAYS in my purse.
No7 Lift & Luminate Triple Action Powder - Light
 
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A budget-friendly game changer for all-day wear! I love how this alcohol-free spray locks makeup in place for up to 16 hours without feeling heavy or drying.
Hard Candy Look On Lock Setting Spray, Alcohol-Free, 16 HR Hold ...

Skin Care

 
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This serum helps keep my skin clear and smooth. Great for oily and acne-prone skin!
The Ordinary Niacinamide 10% + Zinc 1% Serum
 
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An absolute must-have for a radiant, glowing complexion without breaking the bank! Packed with 15% vitamin C, 1% vitamin E, and 0.5% ferulic acid, this potent formula helps brighten, even out skin tone, and protect against environmental stressors. It...
Bright Icon Vitamin C + E + Ferulic Serum
 
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A daily essential in my routine! I love using this lightweight, oil-free moisturizer because it hydrates and strengthens my skin barrier without ever feeling heavy or greasy.
The INKEY List Omega Water Cream, Oil-Free
 
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I’ve been loving The Ordinary Retinal 0.2% Emulsion, High-Strength Retinoid Serum in my nighttime routine because it's a true powerhouse for smoothing texture and fine lines without causing heavy irritation. It features 0.2% retinal for advanced resu...
The Ordinary Retinal 0.2% Emulsion Serum
 
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I’ve been loving BYOMA Creamy Jelly Cleanser - Hydrating Face Wash for Skin ... in my routine because it's a true favorite for a gentle, non-stripping cleanse that leaves skin feeling balanced. It features a barrier-boosting formula with a soothing t...
BYOMA Creamy Jelly Cleanser - Hydrating Face Wash

Tools/Brushes

Your go-to tools for a flawless, airbrushed finish. From seamless blending sponges to precision powder puffs, these trusty essentials make everyday makeup application effortless.
 
Rachel Owensby profile picture
My absolute holy-grail makeup tools! I love pairing the dual-sided velvet puffs for seamless powder baking with the classic Miracle Complexion Sponge for a flawless, airbrushed foundation blend every single time.
Real Techniques: Sponges & Puffs

Nail Care

Your ultimate guide to easy, damage-free, at-home manicures. 💖 Featuring my favorite press-on sets, nail health must-haves, and long-wear essentials!
 
Rachel Owensby profile picture
​Say goodbye to salon visits! 💅 Red Aspen Nail Dashes give you a flawless, damage-free manicure at home in just 10 minutes. They last up to 2 weeks, come in tons of gorgeous shapes & colors, and save you so much time and money. Plus, their lashe...
Red Aspen Nails, Lashes, Skincare, and Makeup Products