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A Closer Look at Hailey Bieber’s Routine (Beyond Her Own Brand)
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items For those who love a no makeup makeup look, just like me, I’ve been really into how Hailey does hers!
A curated list of products Hailey Bieber has used across her videos over the years. I only included the ones that really fit that effortless, fresh...
This is very her “lit from within” glow. It’s a fluid highlight, so it blends into skin and looks like real radiance, not shimmer.
Chanel Les Beiges Sheer Fluid Highlighter
She literally stamps freckles into her routine. It gives that soft, sun-kissed look that makes everything feel more natural.
Faux Freckle Stamp | TARTE
Very her subtle lip contour moment. It’s creamy but precise, so it defines lips without looking harsh.
Lip Definer | Victoria Beckham Beauty
Her brows are always lifted and fluffy, and this is why. It’s a clear wax that holds brows up all day without stiffness.
Brow Freeze® | Anastasia Beverly Hills
She uses this when she wants that extra awake look. It’s more of a corrector, so it brightens under-eyes without looking heavy.
Revealer Extra Bright - Kosas Cosmetics
This is one of her go-to for spot concealing. It’s creamy and slightly glowy, so it blends into skin instead of covering it completely.
Revealer Concealer - Kosas Cosmetics
SPF is non-negotiable and this is one she like to use. It’s super lightweight and invisible, so it doesn’t mess up makeup.
Fusion Water MAGIC (SPF) | ISDIN
It’s lightweight and skin-like, so it evens things out without looking like makeup.
MAKE Beauty Skin Mimetic Concealer
She’s used this forever for that super dewy skin prep. It’s really thick and nourishing, almost like a balm, so it makes skin look instantly glowy.
Skin Food Original Ultra-Rich Cream | Weleda
Very her when she wants something soft but defined. It dries into a smooth matte, so it gives structure without looking heavy.
NVM Starlet Matte Liquid Eyeshadow | r.e.m. beauty
She loves that glossy, lived-in eye look and this gives exactly that. It’s a cream-based shadow with a slightly wet finish, so it looks effortless and not too “done.”
Mood 4 Ever Eyeshadow | RÓEN
It’s a hydrating toner packed with ingredients that support the skin barrier, so it’s more about long-term skin health and hydration rather than instant glow. That’s very consistent with how she preps her skin before makeup.
Environ Skin Moisturizing Toner
She’s really into skin that still looks like skin, and this powder does exactly that.
Cloud Set Setting Powder | Kosas Cosmetics
This one is so her because she never goes for heavy lashes. It’s a tubing mascara with a super small brush, so it defines and lengthens without clumping. Perfect for that clean, separated lash look she always wears instead of dramatic volume.
Extended Play Gigablack Lash Mascara | MAC Cosmetics
She literally said she’s been using this for years, and it makes sense because it gives that really natural, glossy glow she always has. It’s a creamy balm-like highlighter, so instead of sparkle, it gives that wet, skin-like sheen that melts into th...
Marc Jacobs Spotlight Glow Stick Glistening Illuminator
You can tell she’s into this because it’s super subtle and blendable, nothing harsh. It’s a cream contour + highlight compact that gives really soft definition, more like shaping the face with shadows rather than obvious contour lines. Very editorial...
Shade and Illuminate Cream Face Palette | TOM FORD
This is very Hailey-coded, she loves anything that looks like skin and not makeup.
Lit Up Highlight Stick | Westman Atelier