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Everything you will *actually* use in the First Year of Motherhood (Target Edition)
65
items Being a new mom is wild. There’s so much stuff people say you need, but half of it ends up collecting dust. This is my honest list of what is actually helpful during that first year. Everything here makes life a little easier, a little calmer, or at ...
Sections
5
Newborn Must-Haves
Feeding Essentials
Sleep + Sanity Tools
On-the-Go Gear
Mom Survival Tools
Newborn Must-Haves
The Electric NoseFrida Pro is a must-have for tackling serious baby congestion from colds, RSV, or flu. It offers 5 hospital-grade suction levels and includes two no-poke tips (soft + firm) for safe, gentle use on babies and toddlers. The one-handed ...
Frida Baby Electric NoseFrida Pro
The Hatch Rest is a parent-favorite sleep solution that grows with your child. It features expert-designed white noise, rain, ocean, and heartbeat sounds to help little ones sleep soundly — plus a soft night light with customizable colors for bedtime...
Hatch Rest 2nd Gen All-in-one Sleep Machine, Nightlight & Sound Machine
This 3-pack of Cloud Island™ muslin swaddle blankets is perfect for gifting or stocking your own nursery. The "I love you" and geometric prints are gender-neutral and adorable, and the cotton muslin fabric is soft, breathable, and gentle on baby’s sk...
I Love You Muslin Swaddle Blanket - Black/White - 3pk - Cloud Island™
This 3-pack from The Peanutshell is a great pick for new parents — with cute, gender-neutral designs like buffalo plaid, moose, and evergreens. Each sleeper has a two-way zipper for fast diaper changes, plus safety features like a zipper guard, snap ...
The Peanutshell Footed Baby Sleepers for Girls, Cheetah & Pink Hearts, 3-Pack, 3 to 6 Months
This 3-pack from The Peanutshell is perfect for your little explorer, featuring soft sleepers with playful jungle animals, giraffes, and safari prints in calming shades of blue. Each one has a zipper with a snap tab for quick diaper changes and no-fu...
The Peanutshell Blue Safari Footed Baby Sleepers for Boys, 3 Pack, 3-6 Months, Blue
This Boon Grass bundle includes the sleek Grass base and fun Stem and Twig accessories—perfect for drying baby bottles, sippy cups, pacifiers, and even kitchen items. The flexible grass “blades” keep items upright while water drains into the lower tr...
Boon Grass Drying Rack - Stem & Twig Bundle - Green - 3ct
With a lightweight, durable felt build and dimensions of 13.2" x 10.5" x 7.2", this KeaBabies caddy is designed for easy transport between rooms or even the car. It features 8 side pockets and customizable internal dividers, so you can neatly organiz...
Original Baby Diaper Caddy Organizer, Large Storage Caddy Organizer for Nursery, Changing Table (Mystic Gray)
The Baby Patent AquaScale is more than just a tub — it's a 3-in-1 essential with a built-in digital scale, water thermometer, and ergonomic infant-to-toddler design. You can weigh your baby in or out of water, and the scale adjusts for movement for a...
Baby Patent Aqua Scale 3-in-1 Digital Scale Water Thermometer and Infant Tub
This Baby’s 1st Spa Day kit has everything you need to gently care for your baby, from head to toe. It includes a soft hairbrush, large-handle comb, silicone bath mitt, toddler toothbrush, and an electric nail file that trims safely without nicking d...
Safety 1st Baby's First Spa Day Kit
Aquaphor Baby Healing Ointment is a go-to for everything from diaper rash to dry, chapped skin. It's fragrance-free, gentle, and clinically proven to restore and protect irritated skin. Great for drool rash, teething irritation, and even as a daily m...
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant - Dry Skin and Diaper Rash Ointment - 7oz
Mommy’s Bliss Gas Relief Drops use simethicone, the #1 pediatrician-recommended ingredient for infant gas, to quickly ease discomfort from bloating and fussiness. Safe for newborns and free from added sugars, dyes, parabens, artificial flavors, and t...
Mommy's Bliss Simethicone Gas Relief Drops - 1 fl oz
The SwaddleMe Comfort Pack includes three different swaddle styles — the Original Swaddle, Pod, and Night Sack — so you can find what helps your baby sleep best. Whether you're a first-time parent or running on no sleep, each option is designed to be...
SwaddleMe by Ingenuity Comfort Pack Baby Elephant Baby Swaddle Wrap - S - 0-3 Months - 3pk
Triple Paste is a pediatrician-recommended diaper rash cream that treats, soothes, and prevents irritation with a thick, protective barrier. Made with zinc oxide and free from fragrance, parabens, talc, and phthalates, it’s safe for sensitive skin an...
Triple Paste Diaper Rash Ointment - 10.0oz
This Sealy mattress pad protects against leaks, spills, and diaper blowouts with a waterproof barrier and stain-release finish — so messes wash out easily. The soft cotton-blend top adds comfort, while the quilted, hypoallergenic fill (made from recy...
Sealy Stain Release Waterproof Fitted Crib & Toddler Mattress Protector Pad
With a 6L tank and up to 60 hours of cool mist, this humidifier is ideal for nurseries, bedrooms, or any space up to 600 sq ft. The top-fill design makes it easy to refill at the sink or directly in the room—no tank removal needed. Features like a wh...
Frida Baby 3-in-1 Humidifier Diffuser Nightlight - XL
The Diaper Genie Signature Pail is a must-have for any nursery, designed to lock in odors and keep your space smelling fresh. With odor-locking clamps, a hands-free foot pedal, and space for up to 47 newborn diapers, it’s built for convenience. The i...
Diaper Genie Signature Diaper Pail Gift Set with 48 Bags
Feeding Essentials
This 4 oz manual pump is made from 100% medical-grade silicone and uses natural suction to express milk—no cords, batteries, or assembly needed. Great for travel, it fits easily into a diaper bag or purse and works discreetly while nursing or when yo...
haakaa Breast Pump with Suction Base and White Flower Stopper - 4oz
This nursing pillow wraps around your body to give full back and arm support, while its thick front cushion lifts baby closer to the breast—no more hunching or awkward angles. The built-in lumbar support helps prevent backaches, and the waterproof in...
My Brest Friend Super Deluxe Nursing Pillow - Platinum
This seamless nursing sports bralette is your go-to for everyday comfort and light support—whether you're lounging, running errands, or feeding on the fly. The soft, flexible fabric adapts to your changing body, and the one-handed clips make breastfe...
Women's Seamless Light Support Nursing Sports Bralette - Auden™ Heathered Gray S
These ultra-thick, leakproof breast milk bags protect your liquid gold like no other. With a double-layer seal and a no-fuss one-hand pour spout, they're perfect for midnight pump sessions or on-the-go stashing. The flat design saves freezer space, t...
Medela Recyclable Breast Milk Storage Bags - 100ct
This isn’t your average baby bottle—your little one controls the flow, just like on the breast. No milk leaks out unless baby is actively drinking, making it a stress-free, no-drip design parents love. The breast-shaped nipple mimics natural feel and...
Philips Avent 3pk Natural Baby Bottle with Natural Response Nipple - Clear - 9oz
Say goodbye to late-night scooping struggles—this machine automatically mixes your formula and water to the perfect consistency in seconds. Customize bottle size (2–10 oz), choose your baby’s ideal temp, and skip the bubbles, mess, and guesswork. Wor...
Baby Brezza Formula Pro Advanced Formula Dispenser - White
This 2-in-1 brush makes cleaning bottles way less annoying. You get two BPA-free brushes that stand upright (so they dry fast and stay cleaner), with soft but durable bristles that won’t scratch bottles. The built-in nipple cleaner is gentle on small...
Munchkin Sponge Bottle Brush - 2pk
This bottle warmer heats milk in just 3 minutes without hot spots, thanks to its gentle circulating design. It works with most bottles (not just Philips), has a defrost setting, and even keeps milk warm for up to an hour before auto-shutting off. The...
Philips Avent Fast Baby Bottle Warmer with Auto Shut Off
These soft, absorbent bibs are a must-have for keeping little ones clean (or at least trying to 😅). The 10-pack gives you plenty of backups for messy days, and the terry cotton blend is gentle on baby’s skin. The hook-and-loop closure makes them eas...
Terry Bibs Cool Pack - 10pk - Cloud Island™
Pack of baby burp cloths Includes 3 oblong burp cloths Made of soft muslin cotton Machine washable STANDARD 100 by OEKO-TEX® certified Description The 3-Pack Muslin Burp Cloths from Cloud Island™. They are perfect to keep your precious little one cle...
Baby 3pk Basic Muslin Burp Cloth - Cloud Island™ Pink: Cotton, 0-12 Months, 19.5" x 8.25"
Lansinoh's Organic Nipple Balm is made with just 7 USDA certified organic ingredients—no petroleum, no parabens, no need to wipe off before nursing. It’s smooth, scent-free, and safe for baby while soothing sore, dry nipples with plant-based hydratio...
Lansinoh Organic Nipple Balm - 2oz
This seamless nursing bralette is everything—comfy, breathable, and wire-free with just the right amount of stretch for pregnancy and postpartum. The one-hand clasp makes breastfeeding quick and easy, and the removable padding adds support without sa...
Momcozy Hands-Free Nursing & Wearable Pumping Bra - Black - L
Meet the Breastfeeding Boss—your swaddle, nursing cover, burp cloth, and stroller blanket all in one. Lightweight, breathable muslin is soft on baby’s skin, and the clever loop design lets you switch from swaddling to discreet feeding in seconds. Les...
Itzy Ritzy Muslin Breastfeeding Boss Nursing Cover - Taupe
The Ingenuity 6-in-1 High Chair is basically the MVP of mealtime. It starts as a comfy reclining high chair for first bites, then transforms into a booster, toddler seat, and even a dining chair—plus, you can seat two kids at once when it splits. Dis...
Ingenuity Full Course SmartClean 6-in-1 High Chair - Slate
The Philips Avent Soothie Pacifier is the same one trusted by hospitals across the country—made of soft, durable, BPA-free silicone and specially designed for babies 3 months and up. Its orthodontic shape supports healthy oral development, and the on...
Philips Avent Soothie - Green - 3-18 Months - 4pk
Sleep + Sanity Tools
The Hatch Rest 2nd Gen is the ultimate sleep tool for growing families. From newborn sound machine and nightlight to toddler time-to-rise trainer, this WiFi-enabled device helps build healthy routines and better rest for everyone. Customize soothing ...
Hatch Rest 2nd Gen All-in-one Sleep Machine, Nightlight & Sound Machine
These Sun Zero blackout curtain panels don’t just darken your room — they transform it. With built-in thermal and noise-reducing tech, they help block out up to 25% of outside light, sound, and heat loss. That means better rest, lower energy bills, a...
40"x54" Sun Zero Blackout Kenneth Energy Saving Grommet Curtain Panel Charcoal Gray: Blackout Curtain Panel
When your baby starts rolling, it’s time to move to the Stage 2 Transition Sleep Bag or Sleep Suit. Designed to help keep your little one settled while they adjust to sleeping with arms out, the zip-off wings let you ease into the transition graduall...
Love to Dream Designer Collection Transition Bag - Lite 0.2 TOG - Space White - M
The Graco Pack 'n Play Playard is built for busy parents and cozy babies. With folding feet and wheels for a 20% more compact fold, plus a sturdy frame, it's perfect for travel or everyday use. The mesh storage pouch keeps essentials close, and the p...
Graco Pack 'n Play Portable Playard - Marty
The Sealy Cozy Rest 2-Stage Crib Mattress is built for baby’s first years, with a firm infant side for newborn support and a softer toddler side for growing comfort. With 150 extra-firm coils and hypoallergenic cushioning, it’s both durable and gentl...
Sealy Cozy Rest 2-Stage Extra Firm Crib and Toddler Mattress
The Ingenuity Dream Hero Starlight 3-in-1 Bassinet grows with your baby, transitioning from bedside sleeper to bassinet to crib. With soft twinkling canopy lights, gentle vibrations, music, and white noise, it’s designed to help soothe little ones th...
Ingenuity Dream Hero Starlight 3-in-1 Co-Sleeping Bassinet - Lume
Just a mom tip 💁♀️ This monitor has a super clear screen and actually lasts all day without needing to charge (game changer). I love that I can talk through it when I’m not in the room, and setup was ridiculously easy. If you're figuring out baby g...
VAVA Baby Monitor - Video with 720P 5" HD Display
Mom hack alert 💙 These are SO soft and make changes way easier thanks to the zipper. I love the footed style for chilly mornings, and the snap tab keeps the zipper from bugging their little chin. Cute, cozy, and practical—100% recommend grabbing a f...
Baby Boys' 2pk So Very Soft Modal Blend Sleep N' Play - Cloud Island™ Light Blue Newborn: Footed Pajamas, Two-Way Zipper
This soft cotton swaddle from the SwaddleMe by Ingenuity Monogram Collection is designed to help newborns feel secure and sleep better. It features adjustable wings with hook-and-loop closures to create a snug fit, helping to reduce the startle refle...
SwaddleMe by Ingenuity Monogram Collection Swaddle Wrap, for Ages 0-3 Months - Rainbow - 3pk
The Snuggle Me Infant Lounger is a cozy, USA-made baby essential designed for bonding, tummy time, and supervised play for babies 0–9 months. Made with 100% organic cotton and filled with soft polyester fiber, it gently hugs your baby’s body to creat...
Snuggle Me Organic Lounger - Bluebell
The SwaddleMe by Ingenuity Monogram Collection is a soft, 100% cotton swaddle designed for babies 0–3 months (7–14 lbs). It creates a snug, womb-like feel to help prevent the startle reflex and support safe sleep. Easy hook-and-loop closures make swa...
SwaddleMe by Ingenuity Monogram Collection Swaddle Wrap, for Ages 0-3 Months - Born Free - 3pk
On-the-Go Gear
The Safety 1st Grow and Go™ All-in-One Convertible Car Seat is designed to grow with your child from 5 to 100 lbs. It transitions through three stages: rear-facing (5–40 lbs., 19"–40"), forward-facing (30–65 lbs., 34.4"–49"), and belt-positioning boo...
Safety 1st Grow and Go All-in-1 Convertible Car Seat - Shadow
The Evenflo Pivot Modular Travel System is a versatile, lightweight stroller and car seat combo perfect for on-the-go families. It includes the LiteMax Infant Car Seat (for babies 3–30 lb and up to 32") and a modular stroller frame with 6 modes—use i...
Evenflo Pivot Modular Travel System with LiteMax Infant Car Seat with Anti-Rebound Bar - Oxford Black
The KeaBabies Swift Diaper Changing Pad is a must-have for on-the-go diaper changes. It’s waterproof, padded, and soft for baby’s comfort, with a compact, foldable design that’s easy to toss in any diaper bag. Opens one-handed to a spacious surface (...
KeaBabies Swift Diaper Changing Pad, Portable Waterproof Diaper Changing Pad for Baby, Travel Changing Pad for Diaper Bag (Pets & Paws)
The Skip Hop Quilted Diaper Backpack is the perfect mix of function and style for busy parents. It features a wide-open main compartment, two included storage cubes (one insulated for bottles and one mesh for clothes or supplies), and multiple insula...
Skip Hop Forma Diaper Bag Backpack - Navy
The Eddie Bauer Cascade Diaper Backpack is a parent-favorite for staying organized on the go. With 12 pockets, a spacious interior, and both interior and exterior insulated bottle holders, it’s built for ultimate convenience. The padded shoulder stra...
Eddie Bauer Cascade Back Pack Diaper Bag - Black/Gray
The Dealworthy™ Flexible Stroller Fan is a must-have for keeping baby (or you!) cool on the go. With quiet 3-speed settings, bendable tripod legs, and rechargeable power, it’s perfect for strollers, car seats, or anywhere you need a breeze. Lightweig...
Flexible Stroller Fan Green - Dealworthy™
The Brica XtraGuard 5-in-1 Cover is the first antimicrobial car seat cover of its kind—infused with silver-ion tech to help stop germ growth right on the fabric. It’s stretchy, breathable, and super versatile: use it as a nursing cover, shopping cart...
Munchkin Brica XtraGuard Antimicrobial Multi-Use 5-in-1 Car Seat Cover
The Skip Hop All Seasons Car Seat Cover is your go-to solution for keeping baby comfy year-round—rain, snow, or shine. It features a zip-off fleece flap for winter warmth, a breathable mesh inset for spring and summer airflow, and a built-in UPF40+ s...
Skip Hop All Season Car Seat Cover
The BabyBjörn Baby Carrier Mini is a perfect first carrier for new parents. Designed for simplicity and comfort, it’s soft, small, and ideal for short babywearing sessions during the newborn phase. The adjustable head support offers stability for you...
BabyBjorn Baby Carrier Mini Jersey - Light Beige
A cozy, breathable wrap made from 100% cotton that grows with your baby from newborn to toddler (8–33 lbs). Loved by parents for how it evenly distributes weight and keeps baby close while freeing up your hands. Offers front and hip carry options, is...
Moby Classic Wrap Baby Carrier - Mist
A game-changer for travel and everyday errands—this ultra-compact stroller folds in one second with one hand and stands on its own when folded. It fits in overhead bins, car trunks, and tight spaces, making it ideal for on-the-go families. Lightweigh...
Bugaboo Butterfly 1 Second Fold Ultra Compact Stroller - Dark Cherry
A diaper bag essential for bottle-feeding parents! This compact formula dispenser keeps pre-measured powder secure and separate with its flexible seal—no spills, no mess. Holds enough for three 9oz bottles, and the BPA-free design makes it safe and c...
Munchkin Formula Dispenser - Pink
A must-have for snack time on the go 🍿 The Munchkin Snack Catcher is a spill-proof toddler snack cup with soft flaps that let little hands reach in—without dumping snacks everywhere. Holds up to 9 oz, fits most cup holders, and is perfect for cars, ...
Munchkin Snack Catcher - 2pk - Pink/Purple
An extra-large, adjustable car mirror that helps you keep an eye on your rear-facing baby while you drive. The Munchkin 360 Baby In-Sight® Mirror rotates to the perfect angle, offers a clear, distortion-free view, and installs easily with sturdy seat...
Munchkin Brica 360° Pivot Baby In-Sight Adjustable Car Mirror - Black
A must-have for on-the-go parents! This chic Itzy Ritzy Boss Changing Clutch is known for its luxe vegan leather finish and ultra‑convenient built‑in changing pad. Loved for how it transforms any outing into a stress‑free diaper change—compact, wipea...
Itzy Ritzy Boss Changing Clutch Diaper Bags - Leopard
Mom Survival Tools
Designed for moms in the early days of postpartum recovery, this kit includes everything you need to make those first bathroom trips less daunting and more manageable. From the hospital to home, it supports healing from vaginal birth, stitches, swell...
Frida Mom Postpartum Recovery Essentials Kit with Peri Bottle
This sleek, cupholder-friendly tumbler is the go-to for busy days and on-the-go hydration. Made from high-quality stainless steel with copper-coated insulation, it keeps drinks hot or cold for hours. The ergonomic handle adds comfort, while the leak-...
Simple Modern Trek 40oz Stainless Steel Leopard Lidded Tumbler Pink: SLM Water Bottle for Cold Beverages, Hand Wash
The perfect cozy robe for those early postpartum days. This supersoft fleece robe from Vera Bradley is ideal for middle-of-the-night feedings, lounging during nap time, or just feeling a little more put together while healing. With roomy pockets, a s...
Vera Bradley Women's Outlet Fleece Robe Center Stage Glow Lavender
Perfect for postpartum lounging or those slow newborn mornings, this adorable heart-print pajama set is soft, breathable, and nursing-friendly with its classic button-up top. The relaxed fit gives you room to heal and move comfortably, while still fe...
Anna-Kaci Lounge Women's Button-Up Pajama Set with Heart Print and Notched Collar - Small, Light Beige
Soothe postpartum aches, cramps, and everyday tension with this ultra-wide heating pad — perfect for your back, shoulders, or abdomen. Heats up fast with six comfort settings and offers both dry and moist heat therapy. The soft, washable fabric and e...
Pure Enrichment PureRelief with 6 Heat Settings and Auto Shut-off XXL Extra Wide Heating Pad - 20"x24"- Charcoal Gray
New moms know tired eyes all too well — these self-heating eye masks are a game changer. Each one-time-use compress warms up on its own (no microwave or mess) and delivers 30 minutes of gentle heat to soothe dry, itchy, or puffy eyes. Bonus: they als...
CorneaCare Preservative, Paraben & Fragrance Free Heated Eye Mask for Dry Eye - 15ct
A must-have for new moms with long or thick hair, this oversized matte blush claw clip makes quick updos stylish and stress-free. The large open rectangle design offers a strong, no-damage hold — perfect for tossing your hair up mid-diaper change or ...
scünci Large Open Rectangle Claw Clip - Matte Blush - Thick Hair
Keep your feet warm and cozy with the Women’s 2pk Cozy Ankle Socks from Auden™, designed to fit sizes 4–10. Perfect for new moms or anyone who needs a little extra comfort, these soft ankle socks feature a plush lining that adds warmth without bulk. ...
Women's Solid 2pk Cozy Ankle Socks - Auden™ Mint/Ivory 4-10: Recycled Polyester, Spandex, Knit, Tagless, Machine Washable