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🛒 Walmart’s Must-Haves for Less | e.l.f. Cosmetics

Purple Star emoji 19 items
Affordable beauty picks I personally love and use - budget friendly & reliable. ❤️
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💋 FACE BASICS — everyday essentials

 
Emma D. profile picture
I love how this primer makes my makeup stay put all day without feeling heavy. My foundation goes on so smooth and looks flawless from morning till night.
Power Grip Primer + 4% Niacinamide - A Dewy, Glowing Finish - e.l.f. - Beauty all
 
Emma D. profile picture
This one is my go-to when I want my skin to look soft and even. It blurs pores instantly and gives that polished finish I always need.
Mineral Infused Face Primer
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Emma D. profile picture
I wear this almost every day — it gives light coverage with a healthy glow and the SPF is a bonus. Perfect for that natural, “I woke up like this” look.
Halo Glow Skin Tint SPF50 - e.l.f.
 
Emma D. profile picture
This concealer is a lifesaver for my under-eye circles and any random blemishes. It blends seamlessly and doesn’t feel cakey at all.
Hydrating Camo Concealer | e.l.f Cosmetics
 
Emma D. profile picture
Whenever my skin is being moody, I apply this before foundation. It helps control shine, smooths my skin, and I’ve noticed fewer breakouts over time.
Acne Fighting Putty Primer Universal Sheer - e.l.f.

🍑 CHEEKS — Natural Blush Favorites

 
Emma D. profile picture
I adore this blush — creamy, easy to blend, and it stays all day. I usually swipe it on my cheeks for a subtle pop of color that looks super natural.
e.l.f. Cosmetics Putty Blush
 
Emma D. profile picture
When I want something light and effortless, I just dab this on my cheeks. It gives a fresh, healthy glow without looking overdone.
e.l.f. Cosmetics Sheer For It Blush Tint
 
Emma D. profile picture
Not a blush per se, but this silky powder gives such a smooth shimmer finish that it makes my cheeks glow beautifully.
Halo Glow Silky Powder Highlighter Blush Money - e.l.f.
 
Emma D. profile picture
Easy to use with the wand applicator and gives a healthy radiant flush in seconds.
Halo Glow Blush Beauty Wand Berry Radiant - e.l.f.

👁️ EYES — Colorful & Versatile Picks

 
Emma D. profile picture
I always prep my eyes with this hydrating eye cream before makeup. It feels refreshing and helps my concealer sit better without creasing.
Holy Hydration! Eye Cream - e.l.f.
 
Emma D. profile picture
This clear mascara is one of those small wonders — I use it to tame both brow hairs and lashes when I want a natural but neat look. Super simple and practical.
e.l.f. Cosmetics Clear Brow & Lash Mascara
 
Emma D. profile picture
I reach for this palette every time I want a neutral, everyday eye look. The colors blend beautifully and stay in place all day.
e.l.f. Mad for Matte Eyeshadow Palette - Nude Mood
 
Emma D. profile picture
I love how this glides on so easily and instantly gives my eyes a polished, shimmery look without any fuss.
Liquid Metallic Eyeshadow: Gel Formula
 
Emma D. profile picture
I really like this little eyeshadow palette — it’s super affordable, has smooth, easy‑to‑blend shades that work great for everyday looks or quick glam.
Bite-Size Mini Eyeshadow Palette
 
Emma D. profile picture
Such a versatile pick! I’ve used this palette so many times for natural daytime makeup. The shades are smooth and pigmented enough .
Perfect 10 Eyeshadow Palette

💄 LIPS — Everyday Lip Picks

 
Emma D. profile picture
This lipstick is so comfy to wear — smooth, silky, and the color is flattering for every day. I always get compliments when I wear it.
e.l.f. O Face Satin Lipstick
 
Emma D. profile picture
I love how shiny and hydrating this gloss is without feeling sticky. My lips feel fuller and fresh all day.
e.l.f. Cosmetics Lip Plumping Gloss

✨ SET & SKIN — Prep & Finish

 
Emma D. profile picture
I add a few drops to my moisturizer or foundation for an instant glow. My skin feels hydrated and looks so fresh!
Holy Hydration! Thirst Burst Drops - Dewy + Brightening - e.l.f.
 
Emma D. profile picture
This is my final step — it locks everything in place and keeps my makeup looking natural even after a long day.
Magic Mist & Set: Matte Setting Spray