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Women Owned Outdoor Brands You Should Support

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These are the best women owned small/independent businesses encompassing the outdoor industry. This ranges from clothing/apparel for all season, socks, shoes, base layers, snacks, backpacking meals- you name it. I've included information from each we...
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Clothing/Apparel

Apparel for all seasons and activities. Here you'll find some of my favorite brands from Alder Apparel to Gnara. This includes socks, underwear, base layers, outerlayers, ski bibs with pee zippers- you name it

 
Rebecca Souther profile picture
Born from the wanderings and wild adventures of our founder, Rowdē was created for women who are unapologetically adventurous and a little bit (or a lot) rowdy.
Rowdē - For the unapologetically adventurous
 
Rebecca Souther profile picture
At Gnara, we’re on a mission to get more people outside in healthy, safe, and sustainable ways that inspire joy. That’s why we create innovative and inclusive apparel that makes everyone feel safe, comfortable and confident to answer nature’s call an...
All-Season Hiking Pants with GoFly Pee Zipper Technology
 
Rebecca Souther profile picture
Since launching in 2021, Hikerkind has evolved into more than just a clothing brand. It has become a community-driven movement dedicated to uniting female hikers and empowering them to explore the outdoors together.
Hikerkind
 
Rebecca Souther profile picture
OUR MISSION IS TO EMPOWER WOMEN TO THRIVE IN THEIR WORK BY MAKING THE BEST WORKWEAR, PERIOD.
Dovetail Workwear
 
Rebecca Souther profile picture
Wild Rye was launched in 2016 with the goal to create apparel that inspires more women to get outside. More than an apparel brand, Wild Rye is a welcoming community of adventurers committed to elevating women and inspiring confidence & connection...
Wild Rye
 
Rebecca Souther profile picture
Since 1989, our women-run and owned business has created and curated the world’s best performance clothing, swimwear and activewear that supports women’s movement from street to summit to sea. What started with a sports bra is now an entire collectio...
Title Nine
 
Rebecca Souther profile picture
Skis and snowboards designed with love in the Sierra Nevada and made with a proprietary blend of perimenopause and the tears of the manosphere.
Coalition Snow
 
Rebecca Souther profile picture
The business began as a side hustle on a dining room table and has evolved to a full time career. The skirts are still proudly made in Oregon and Mandy handles all emails directly, providing an intimate customer/owner connection unrivaled by big box ...
Purple Rain Adventure Skirts
 
Rebecca Souther profile picture
Losano started with a simple idea: your clothes should feel just as good as they look—and do a little good, too. We make non-toxic, low-impact essentials for women who live full, busy, beautifully chaotic lives. That means no harmful chemicals on you...
Losano
 
Rebecca Souther profile picture
Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with ...
Kari Traa
 
Rebecca Souther profile picture
Since we got our start in the 90s (yep, two-way pagers were all the rage), we've been big on enjoying the simple things in life, embracing the unexpected, and letting go every once in a while. It keeps our spirits high and gives us the energy to focu...
Toad&Co | Sustainable, Organic & Eco Friendly Clothing
 
Rebecca Souther profile picture
My name is Amanda and I am a scenic artist, hiker, and cute dog owner living in Los Angeles for fourteen years. I am making this site to both share my excitement for the natural world found in Los Angeles and as a way to continue learning about LA's ...
HOME | LA IS NOT A DESERT
 
Rebecca Souther profile picture
Founded in 2007, Oiselle is a By Women, For Women performance-oriented apparel brand rooted in running that is proud to be woman-owned. It all started with a quest for non-poofy running shorts. If we know one thing at Oiselle, it’s that running is tr...
Oiselle
 
Rebecca Souther profile picture
In 2012 I was fresh out of architecture school and sick of ugly outdoor clothes. Everything on the shelves for women was either khaki or green and consisted of zip-off pants or shapeless boring things. So, I bought a $100 serger (a cool kind of sewin...
Youer
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Rebecca Souther profile picture
In the winter of 2008, Skida founder Corinne Prevot picked up some patterned stretch fabrics from the May Store in Lyndonville, Vermont, and made colorful hats for her cross-country ski teammates and friends at Burke Mountain Academy. The demand for ...
Skida Headwear & Accessories
 
Rebecca Souther profile picture
At Alpine Fit, we make technical outdoor apparel with real people and real adventures in mind. Our gear is designed to fit your body, perform for the long haul, and feel great—whether you're deep in the backcountry or hopping on a trail after work.
Alpine Fit
 
Rebecca Souther profile picture
We made our very first piece of Basewear in 2016. That sports bra changed everything — for us and our customers. We ditched the uncomfortable sports bras, swimsuits, underwear for technical underlayers that could go from sea to summit. And now, we’re...
Tera Kaia
 
Rebecca Souther profile picture
Founded in the heart of the Pacific Northwest by fellow outdoor and hiking enthusiast @pnw_abby, we take pride in being one woman owned and operated with the help of amazing family and friends. All our pieces are designed by women hikers, for women h...
Pinnacle Outfitters
 
Rebecca Souther profile picture
After competing in men’s ski wear at the 2018 Winter Olympics, co-founder Kiley McKinnon had enough of the “unisex” fits truly meant for men and the unapproachability of the outdoor industry. Frustrated by the lack of gear fit for women’s bodies, cou...
Halfdays Denver Flagship
 
Rebecca Souther profile picture
I’m best known for Subpar Parks, my series of illustrations that juxtapose the beauty of parks around the US and the world with the one-star reviews people leave online for them (yes, they’re real!). What started out as a passion project quickly evol...
Shop Subpar Parks and other art for nature & travel lovers
 
Rebecca Souther profile picture
My name is Katie McKinstry Stylos and I'm the face behind Hyalite Designs! When I am not working on a mountain-inspired rope piece or an engaging logo design for a client you can find me climbing frozen ice in Hyalite Canyon, or hanging from tools in...
Rope Art
 
Rebecca Souther profile picture
At SENIQ, we know mental wellness is crucial for a happy, healthy, and balanced life. We strive to bring equity to the outdoor and wellness spaces, knowing everyone deserves access to these resources. We're proud to donate 1% of our sales and 100% of...
SENIQ
 
Rebecca Souther profile picture
alder is built for people who want clothing that keeps up with real life. What began as an idea has grown into a community brand focused on comfort, versatility, and design that fits every day. This relaunch marks a fresh chapter for alder — a new lo...
alder apparel
 
Rebecca Souther profile picture
To lead the movement against human trafficking in the US by creating comfortable, sustainable apparel because consumers deserve to know how their clothes are made and have the opportunity to help set captives free whenever they shop. Every time you m...
Tillage Clothing
 
Rebecca Souther profile picture
Gritty Habits is a female-owned and designed lifestyle brand rooted in the Pacific Northwest. We design technical headwear for adventurous women that performs as good as it looks. At Gritty Habits, our core purpose is to empower women & femmes to...
Gritty Habits

Gear & Toiletries

From gear repair patches to pee cloths, these women owned brands have you covered!

 
Rebecca Souther profile picture
At NoSo, we believe the most sustainable product lasts. We believe that quality products and great design add value to people’s lives. We believe in celebrating the gear that you love most and keeping it in use for as long as possible.
NoSo Patches
 
Rebecca Souther profile picture
With Gear Envie, Jody and Amy have launched a brand on a mission to make innovative, performance-oriented accessories that inspire confidence among outdoor enthusiasts of all kinds. Gear Envie takes its first steps with Hikas, but reinventing the gai...
Gear Envie
 
Rebecca Souther profile picture
Kula Cloth® was born during a trip to the Alpine Lakes Wilderness in Washington State. Anastasia Allison was enjoying a spectacular sunset over Robin Lakes, when she walked around a larch tree to discover... a giant pile of toilet paper. Upon returni...
Kula Cloth
 
Rebecca Souther profile picture
BirdieBlue is a woman led, outdoor adventure brand on a mission to generate joy and save as many clothes from the landfill as possible by upcycling old, discarded ski and snowboard gear into personality filled, sustainably created accessories...prote...
BirdieBlue
 
Rebecca Souther profile picture
Dirty Girl Gaiters have been adding style and sass to the trails since 2004. The rage began when fashionista and ultra-marathoner Xy Weiss made leopard print gaiters to match her leopard print jog bra. In the beginning, she made extras to give away t...
Dirty Girl Gaiters
 
Rebecca Souther profile picture
We founded the pStyle Company in 2006 to bring the pStyle to the people. Stand-to-pee devices have come a long way since then, but they are not yet mainstream. We hope to see the day when they will be as common and accepted as a toothbrush.
The pStyle
 
Rebecca Souther profile picture
 Same brand as the Kula Cloth! Soap, shampoo and conditioner bars, you name it!
Hiker Trash Apothecary
 
Rebecca Souther profile picture
The kit for your next adventure! Make your wanderlusting easy with this eco friendly bag full of items you might need on your next adventure. Just throw the kit in your pack and you're ready to go, knowing you're prepared
Wanderlust Kit
 
Rebecca Souther profile picture
Symbiosis Gear is a women-owned, trail-tested company born out of necessity. We are fueled by a mission to empower adventurers with femme bodies. We create backpacking gear designed with a deep understanding of what fits and performs best for those w...
Symbiosis Gear

Snacks and Camp Meals

From snacks to full blown meals, these brands got you covered! 

 
Rebecca Souther profile picture
WE BELIEVE THAT LIFE IS FULL OF ADVENTURES. That’s why we make lightweight, packable meals and snacks that you can take with you anywhere in the world. Made with wholesome, quality ingredients, our products will leave you feeling energized, satiated,...
Heather's Choice
 
Rebecca Souther profile picture
Kate’s Real Food was born from the belief that healthy snacks help you make the most of every adventure. It all started in the Rocky Mountains, where outdoor enthusiast Kate created homemade energy bars to keep up with long days of skiing, hiking, an...
Energy Bars Collection
 
Rebecca Souther profile picture
Chef Jennifer's creations are thoughtfully crafted to provide a meal that not only tastes great but is truly good for you. Whether you've hiked all day for that summit view, rose with an alpine start to earn those backcountry turns, or are simply loo...
Healthy Dehydrated Meal Options - Good To-Go
 
Rebecca Souther profile picture
On a rainy afternoon in 2003, Beryl Stafford and her daughter "Bobo" baked oat bars that soon became a Boulder, CO cafe favorite. This humble oat bar has since captivated loyal fans nationwide, with no compromise to the original recipe, small-batch b...
Bobo's Oat Bars | REI Co-op
 
Rebecca Souther profile picture
At Farm To Summit we are proving that you don’t have to compromise on taste, nutrition, or sustainability on your next adventure. Our gourmet dehydrated meals are crafted with clean ingredients, delivering bold flavors and gut-friendly nourishment—wh...
Meals

Footwear

Shoes and socks that support you from the ground up!

 
Rebecca Souther profile picture
From ultramarathons to walks in the park, Hilmas were built and tested for going places. Traditional running shoe brands expect you to fit them, but that didn’t feel right for us. That’s why we spent more than 3 years developing and testing Hilmas to...
Hilma Running Shoes
 
Rebecca Souther profile picture
We are the knowing look from your mama when you’re about to jump into a puddle and the warm hug wrapping you in a towel when it's all said and done. We’re the call from your ride-or-die bestie at midnight asking you to eat ice cream and ugly cry. We ...
ToughCutie

Tours, Experiences, and Communities

Weekend hiking clubs, retreats, and adventure abroad with these women owned travel & touring companies

 
Rebecca Souther profile picture
Lost Terrain connects people to meaningful outdoor experiences led by independent guides who bring passion, knowledge, and heart to every adventure. We spotlight and support guides through storytelling and ethical marketing—making it easier for adven...
Lost Terrain Tours
 
Rebecca Souther profile picture
We don’t care where you’re at on your personal journey. When you join WWE, you are exactly where you need to be at the right time. We are here to support you and your goals and passions. We can’t wait to meet you!
Women Who Explore
 
Rebecca Souther profile picture
As someone who moves around a lot, Girls Who Hike has made it easy to connect with other hikers and make friends from state to state
Girls Who Hike OHIO
 
Rebecca Souther profile picture
The 52 Hike Challenge has become a global movement, but it started out in 2014 as a life-changing personal hiking challenge. It changed my life, and I couldn’t imagine the simple concept of hiking every week for one year would be so meaningful to so ...
52 Hike Challenge
 
Rebecca Souther profile picture
We are a community of like-minded, diverse women who share a passion for the outdoors. Every day in nature is a gift. ❇︎ Hiking is good for body, mind and soul. We strive to provide a strong, positive support system for all women.
HikerBabes community