Redbubble
Redbubble is a global online marketplace founded in 2006 in Melbourne, Australia, enabling independent artists to sell print-on-demand products featuring their original designs. Operated by Articore Group (ASX: ATG), it connects over 700,000 artists with millions of customers worldwide, offering unique, customizable items across 60+ product categories.
Business Model
Artist-Centric Platform: Artists upload designs for free, set their profit margins (e.g., $5 markup on a $20 base product price), and Redbubble handles printing, shipping, and customer service.
Revenue Streams: Generates income through product markups and transaction fees, with total sales reaching $493 million in 2024 (down from $657 million in 2021).
Product Range
Categories: Apparel (T-shirts, hoodies), accessories (phone cases, stickers), home decor (pillows, wall art), and stationery.
Production: Uses direct-to-garment (DTG) printing, sublimation, and embroidery, partnering with third-party fulfillers globally.