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The Gatekept List📝

39 items

Ruby Owens

Beauty products I’ve repurchased, recommended, and refuse to gatekeep.

Sections

Worth the shelf space ⭐️

Lash Drawer 👀

Smile routine 🪥

Makeup bag 💄

Everything shower 🛀

Good hair days 🙌

Worth the shelf space ⭐️

Skincare

If your skin is craving hydration, this is the product to try. The Ordinary Hyaluronic Acid delivers an instant boost of moisture, leaving your skin feeling plump, smooth, and refreshed. It’s lightweight, layers perfectly with the rest of your skinca...

Niacinamide 10% + Zinc 1% | 23% Off in Slowvember

This is one of those products you’ll never want to run out of. It completely transformed my skincare routine, leaving my skin noticeably softer, smoother, and more hydrated. The lightweight formula absorbs quickly, never feels sticky, and is comforta...

LOOPS Skincare Essentials | Wrapping Mask

This has become my go-to nighttime moisturizer. It gives my skin the perfect amount of hydration without feeling greasy or heavy, and I wake up with soft, healthy-looking skin every morning. The best part? It hasn’t caused a single breakout, making i...

Ultra Repair Cream Intense Hydration

These are hands down the best nose strips I’ve ever tried. They actually work, leaving my pores looking noticeably cleaner after just one use. I was so impressed with the results that I’ve recommended them to all of my friends. If you’re looking for ...

Lanbena skincare – LANBENA

This is the face wash I keep coming back to. The foaming cleanser leaves my skin feeling incredibly clean without stripping away moisture or leaving it feeling tight. It effortlessly removes dirt, oil, and makeup, making my skin feel fresh, soft, and...

Facial Cleansers - Skincare

This is my go-to face mask whenever my skin needs a reset. It leaves my face feeling incredibly smooth, refreshed, and glowing after every use. Whether you’re dealing with dullness or just want that fresh, spa-like feeling at home, this mask is a mus...

Clear Improvement™ Active Charcoal Mask to Clear Pores

There’s a reason this product is recommended by everyone—it truly lives up to the hype. From dry patches to locking in moisture, it’s one of the most versatile skincare staples you can own. Simple, effective, and incredibly reliable, it’s the kind of...

Aquaphor® Official Site - Skin Protection and Healing

Lash Drawer 👀

Lashes & Products

I swear by these and recommend them every chance I get. They’re beginner-friendly, incredibly reliable, and hold up all day without letting me down. Whether you’re just getting started or want something you can count on for long-lasting wear, these a...

uCoolMe Lashes

I can’t recommend this enough! This lash adhesive keeps my lashes secure for over a week and doesn’t budge—even through swimming pools, ocean waves, showers, and everyday wear. If you want a strong, long-lasting hold you can truly rely on, this is th...

Mavphnee Lash Glue Bond and Seal Eyelash Adhesive

These are my go-to lashes for a reason! They’re incredibly easy to apply, comfortable to wear, and make experimenting with different lash styles so much fun. Whether you’re going for a natural everyday look or something more dramatic, these lashes ma...

Airycute Lash Clusters

This is my holy grail for lash removal. It effortlessly dissolves lash adhesive without pulling or tugging, making the whole process quick and painless. It’s incredibly gentle on my eyes and natural lashes, and I’ve never experienced lash damage afte...

KISS FALSCARA LASH GLUE REMOVER

Smile routine 🪥

Teeth

I was skeptical at first, but this completely exceeded my expectations. I’ve noticed a real difference in how white my teeth look, and unlike so many whitening products, it doesn’t leave my teeth feeling sensitive afterward. If you’ve been avoiding w...

SmileDirectClub Teeth Whitening Kit 4 Pack

This is my favorite teeth whitening product to travel with. It’s compact, easy to use, and gives my teeth a noticeably brighter look in just minutes. The best part is that it whitens without leaving my teeth feeling sensitive, so it’s perfect for tou...

MOON Teeth Whitening Pen - Safe For Sensitive Teeth

Makeup bag 💄

Makeup

This is one product I recommend without hesitation. I get compliments every time I wear it, and the long-lasting formula keeps it looking fresh all day. It’s effortless to apply, perfect for everyday wear, and gives you that polished look with minima...

WONDER BLADING Peel & Reveal Lip Stain Kit - WONDERSKIN

This is hands down my favorite blush! The color is gorgeous, blends effortlessly, and gives my skin the most natural, healthy-looking glow. It’s the perfect everyday shade that brightens your complexion without looking overdone. If you’re after that ...

Blush Sticks, Powder Blush & More

These are the only makeup wipes I trust. They remove makeup effortlessly while leaving my skin feeling clean, soft, and hydrated instead of sticky or dried out. Best of all, they don’t cause breakouts, making them perfect for sensitive or acne-prone ...

Makeup Remover Face Wipes, Pads and Cleanser

This is my go-to blush for the summer! I love having three beautiful shades in one palette, making it easy to customize the perfect look. It blends seamlessly and gives my skin a radiant, sun-kissed glow that’s subtle enough for everyday wear but sti...

Cheek Thrills Multi-Finish Face Trio

This palette has so many gorgeous shades to choose from, making it easy to create a look that’s uniquely yours. I love mixing different colors to customize the perfect shade, and the pigmentation is absolutely stunning. Every time I wear it, I get co...

Blusher | Cream, Powder and Liquid Blush

This bronzer gives the most beautiful, natural sun-kissed glow without looking muddy or orange. It blends effortlessly, lasts all day, and adds the perfect warmth to your makeup. The quality is incredible—from the luxurious packaging to the smooth, h...

Bronzer - Cruelty-Free Makeup

This is hands down one of the best makeup brushes I’ve ever owned. I use it every single day, and it’s still just as soft as the day I got it. It picks up and blends product beautifully, making makeup application effortless and flawless every time. T...

Youth Foria Blush Brush

This is proof that you don’t have to spend a fortune for an amazing lip oil. It gives the perfect glossy shine, keeps my lips feeling soft and hydrated, and isn’t sticky like so many others. The shine lasts for hours, making it the perfect everyday l...

Lip Oil Nourishing Gloss

This is my holy grail setting spray! It melts all of my makeup together for a flawless, skin-like finish while adding the most beautiful natural glow. It keeps my makeup looking fresh without feeling stiff, sticky, or overly wet. If you want your mak...

Make It Last Original - Natural Finish Setting Spray

This is the perfect warm-toned eyeshadow palette for any makeup collection. The shades are easy to blend, beautifully pigmented, and work for everything from everyday looks to full glam. It’s especially great for beginners because the colors are so v...

Morphe 9t Neutral Territory Eyeshadow Palette

This is one of the best affordable lip glosses you’ll find. It gives the prettiest high-shine finish, feels incredibly comfortable on the lips, and has a smooth, non-sticky formula that lasts. If you want a glossy, hydrated look without spending a fo...

Fruit Fetish Lip Oils

If there’s one lip product I could recommend to everyone, it’s this one. It has the perfect buttery texture, delivers an ultra-glossy finish, and keeps my lips feeling soft and hydrated for hours. Unlike so many glosses, it lasts without feeling heav...

Lip Butter | Kylie Skin

These shades are absolutely gorgeous and so easy to work with. The formula glides on effortlessly, blends like a dream, and gives rich, beautiful color with minimal effort. Whether you’re creating a soft everyday look or something more bold, these ar...

Lip Liner Pencils: Waterproof & Long-lasting | Charlotte Tilbury

Trust me on this one. It’s the product people don’t talk about enough, but it’s the handiest thing to have with you. A quick spray and your makeup looks fresh all over again.

Oil Sucker Liquid Blotting Paper Spray | ONE/SIZE By Patrick Starrr

Everything shower 🛀

These smell absolutely amazing and make every shower feel a little more luxurious. They leave my skin feeling incredibly soft, smooth, and moisturized long after I use them. If you want a product that smells as good as it works, these are definitely ...

Products

This is my all-time favorite body wash. It leaves my skin feeling incredibly clean without stripping away moisture or leaving it dry. The formula creates a rich lather, rinses off beautifully, and keeps my skin feeling soft, fresh, and hydrated after...

Niacinamide Body Wash

This is my go-to shaving cream for silky-smooth skin. The rich, creamy formula provides the perfect glide for a close shave while leaving my skin feeling incredibly soft and deeply moisturized. It helps prevent dryness and leaves my legs feeling smoo...

Shaving Cream to Help Moisturize Skin

Sometimes the simplest products are the best, and this is one of them. It’s gentle on my skin, never leaves me feeling irritated, and has little to no overpowering scent. If you have sensitive skin or just want a simple, reliable product that gets th...

Shaving Cream Products - Magic Grooming

This leaves my skin unbelievably soft with the most beautiful healthy glow—never greasy or oily. It absorbs beautifully, keeps my skin feeling hydrated all day, and comes in so many amazing scents that it’s hard to pick a favorite. If you love silky-...

Nourishing Body Oil For More Hydrated Skin

This lotion is a total game changer. It leaves my skin feeling unbelievably soft, hydrated, and smooth while smelling absolutely amazing. The lightweight formula absorbs quickly without leaving behind any greasy or sticky feeling, so my skin just fee...

Coconut Hydrate Body Lotion

If you’re a vanilla lover, this perfume is a must-have. It has the perfect balance of being warm, sweet, and sophisticated without being overpowering. The scent is noticeable in the best way, lasts for hours, and I get compliments every time I wear i...

Bare Vanilla Fragrance Mist

Good hair days 🙌

This is one hair product I recommend to everyone. I use it every time after I wash my hair, and it noticeably cuts down my drying time while leaving my hair smooth, soft, and frizz-free. It helps tame flyaways without weighing my hair down, making st...

Marc Anthony Anti-Frizz Shield Blowout Spray

This gives my hair the perfect boost of volume and hold without ever feeling crunchy or stiff like hairspray. It keeps my style looking full, soft, and natural all day while still allowing my hair to move. If you want long-lasting volume without sacr...

Style on Steroids Texture Spray

This is by far my favorite dry shampoo! It smells incredible, refreshes my hair instantly, and blends in seamlessly without leaving behind a white cast. The spray applicator gives the perfect amount of product, making it easy to target oily areas wit...

dry shampoo with no white residue : perk up

This completely transformed my hair. After just a few uses, my hair felt noticeably softer, healthier, and much more manageable. It brought my highlighted pieces back to life, leaving them looking brighter, smoother, and shinier without feeling weigh...

6.8 oz EverPure Sulfate-Free Purple Conditioner - L'Oréal

This leaves my hair unbelievably soft after every use. It smooths frizz, adds shine, and makes my hair feel silky without weighing it down or making it greasy. If you’re looking for a product that gives you smooth, healthy-looking hair with minimal e...

Dove Bond Strength collection