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Makeup products that are worth of hype
31
items These products are a little bit more expensive, but they are absolutely worth it
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Soft Pinch Liquid Blush
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Positive Light Silky Touch Highlighter
A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash.
Positive Light Under Eye Brightener
A sheer, easy-to-use, buildable gel-cream blush contains blurring pigments for natural, seamless, streak-free, dewy cheek color and a lit-from-within glow.
Cloud Paint Gel Cream Blush
A volumizing gel-pomade that quickly and visibly thickens, conditions, and grooms brows into place—without stiffening or flaking.
Boy Brow Volumizing Eyebrow Gel-Pomade
A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish—just swipe on, blend, and go.
Warm Wishes Effortless Bronzer Sticks
A flexible, buildable concealer that blends seamlessly and visibly covers everything from dark circles to blemishes to redness—leaving a glowing, dewy finish.
Stretch Concealer for Dewy Buildable Coverage
A clean, talc-free blush with fermented arnica that helps reduce redness and hydrating hydraberry that melts onto skin for a second-skin finish.
Color Fuse Talc-Free Powder Blush with Fermented Arnica
A concentrated, lightweight serum with four peptide technologies to promote the look of thicker, fuller, and healthier lashes and brows.
Multi-Peptide Lash and Brow Serum
A lightweight, moisture-coating lip balm for hydrated, tinted, and kissable lips throughout the day.
Lip Glowy Balm
A nurturing, glossy lip oil that protects and enhances the lips, bringing out their natural color.
Lip Glow Oil
An ultimate, gotta-have-it lip gloss with explosive shine that feels as good as it looks.
Gloss Bomb Universal Lip Luminizer
An easy-to-use loose powder, perfectly curated for all skin tones to create an airbrushed, long-lasting complexion, blur the appearance of pores and fine lines, and hold makeup in place all day long.
Easy Bake Loose Baking & Setting Powder
A soft-focus, semi-matte contour wand with sponge applicator.
Hollywood Contour Wand
A refillable, universal finishing powder that blurs the look of pores, absorbs shine and extends makeup wear all day.
Invisimatte Instant Setting + Blotting Powder
A matte, cool-toned cream contour stick that blends easily to add instant depth and dimension to your face by mimicking the look of natural shadows.
Sculpt Cream Contour Stick
A hydrating, full-coverage, weightless, four-in-one, liquid formula that conceals, contours, highlights, and retouches in a wide range of flawless shades.
Born This Way Super Coverage Multi-Use Longwear Concealer
A face palette with four luminous shades of highlighters for a customizable BACKSTAGE glow—in five color harmonies which stretch the boundaries of radiance.
BACKSTAGE Glow Face Palette
The iconic Dior Addict Lip Maximizer plumping lip gloss gets a refresh with a new 90% natural-origin formula, a reimagined case and updated shades.
Dior Addict Lip Maximizer Plumping Gloss
A complexion booster that blurs, smooths, and illuminates for a real-life filter effect. Customize your glow with four ways to apply.
Hollywood Flawless Filter
Inspired by our award-winning Blurring Balm Powder, this buildable, soft matte formula blurs and smooths cheek and lip with all day wear.
Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip
A bestselling brow pencil to transform shapeless, undefined brows with a few strokes—now available in 12 shades to flatter every hair color.
Precisely, My Brow Pencil Waterproof Eyebrow Definer
A bestselling, non-sticky, moisturizing gloss for soft, shiny lips.
ShineOn Lip Jelly Non-Sticky Gloss
An award-winning lightweight setting and finishing spray that keeps makeup fresh, smudge-proof, and transfer resistant for up to 16 hours.
All Nighter Long-Lasting Makeup Setting Spray
A lightweight, buildable light-to-medium coverage tinted moisturizer that leaves skin looking blurred and smoothed—In 25 flexible shades for all.
Eaze Drop Blurring Skin Tint
An award-winning invisible makeup primer with a 94% natural gel formula that smooths skin, grips makeup up to 12 hours, and locks in hydration.
Hydro Grip Hydrating Makeup Primer
An award-winning, silky-soft powder bronzer with a natural-looking matte finish available in four shades: Hoola, Hoola Lite, Hoola Toasted, and Hoola Caramel.
Hoola Bronzer
A compact with two complementary blush formulas that give you full, bold color—guaranteed to turn heads.
Major Beauty Headlines - Double-Take Crème & Powder Blush
A smudge-free, waterproof pomade formula that performs as an all-in-one brow product.
DIPBROW® Waterproof, Smudge Proof Brow Pomade
A foundation for the face and body in a wide range of shades with a natural finish and medium, buildable coverage that's waterproof and sweat-resistant.
BACKSTAGE Face & Body Foundation
A collection of fan-fave lip and cheek tints that come in a range of shades—all long-wearing, non-drying, and transfer-proof.
Benetint Liquid Lip Blush & Cheek Tint