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Trending Halloween Makeup for 2025

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Halloween 2025 is packed with trending costume ideas, and I can’t decide which one to try. From viral K-Pop demon hunter makeup to the bold and scandalous Auntie Red look, the choices are endless. All I know is thatI want a Halloween makeup look that...
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Kpop Demon Hunters

The hottest animation out this year is a must dress up with your gal pals! Dress up as the Huntrix trio and be a K-drama idol who rock the the stage while slaying demons. Golden glam meets supernatural sparkle.

 
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Gives lips an icy shine with a fresh pop star edge, perfect for a Kpop Demon Hunter who needs to look fierce on stage and in battle. The Icy cool will make your lips plump and soft.
Fenty Beauty Gloss Bomb Ice – Berry Jelly
 
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Sparkle like Huntrix demon hunters with a bit of glitter magic. This extreme silver and pigmented eyeliner will make your eyes shine in the night.
Moondust Liquid Glitter Eyeliner
 
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Glow and be golden with the Huntrix team with some glitter. SHINE with this pigmented gold, just be careful to not get it everywhere!
Loose Face & Body Glitter | NYX Professional Makeup
 
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More glitter to amp that kpop glow. These eye shadows go on smoothly and really captures the Huntrix look for each member.
Ultimate Utopia 40 pan Palette | NYX Professional Makeup
 
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Cement those animated eyes with a strong eyeliner and embody the kpop demon hunter in you!
Electrifying Details
 
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This melts into lips and cheeks for a soft rosy flush that’s easy to blend and build. Perfect for that idol glow or for when you’re secretly blushing after locking eyes with a demon you’re supposed to be hunting.
Romantic Blush Lip&Cheek

Sister Red

Inspired by the “Sister Red” scandal in Nanjing, Auntie Red is the catfish queen of Halloween. Powdered pale, blushing bold, lips smudged scandal-red, she’s serving deception with a side of drama.

 
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Now infamous for that scandal everyone whispers about. Think bold red lips smudged, ready for gifts of watermelon and half a bottle of oil.
MAC Retro Matte Lipstick | Ruby Woo, All Fired Up, Dangerous & More
 
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Although sister red was palem doesn't mean you can't add a touch of pink for that feminine blush that the men love so much.
Blush for Some
 
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Don't forget to go pale for this look. To make sure your foundation is spot on, try this full coverage. It'll last a long time.
Full Coverage Matte Foundation
 
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Lock in the paleness with some translucent powder and flaunt the poreless skin of sister red.
Lock-It Setting Powder
 
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Sparkle made simple. Adhesive Face Gems give you shine that lasts all night. Easy to apply, hypoallergenic, and perfect for a concert ready look.
Crystalline Look

Taylor Swift Engagement Look

 
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This foundation cushion gives a smooth, flawless base that stays put all day and is perfect for Wednesday’s pale, polished complexion. It evens out skin while keeping that moody, ghostly vibe without looking heavy.
Flawless Skin with Red Cushion
 
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Red lips, rhinestones, spotlight. These minis lipsticks give you that signature Swift look. It's matte, bold, and easy to carry for any Halloween night.
Mini MatteTrance Lipstick Duo: Iconic Hues - PAT McGRATH LABS | Ulta Beauty
 
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Shimmer that sings. This will gives you the soft sparkle Swift is known for. Creamy, quick, and perfect for a stage worthy Halloween look.
Eyes To Mesmerise - Champagne Cream Eyeshadow
 
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Finish off the look with the signature wing tip for the Swift look and add a diamond ring!
Intense Black Stay All Day Waterproof Liquid Eye Liner - Stila | Ulta Beauty
 
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Get that rosy glow. Just tap on lips or cheeks and it melts into your skin with a creamy, sheer flush that feels effortless and keeps you looking fresh-faced all day.
Add the light pink to lips and cheeks with Harmony

Wednesday Addams Glow-Up

 
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With NARS Powermatte Lip Pigment in ‘Paint It Black,’ you get the perfect gothic finish that’s sleek, modern, and totally Wednesday-core.
Powermatte Lip Pigment: Liquid Matte Lipstick
 
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No Wednesday is complete without a flawless pale base. Fenty Pro Filt’r Foundation gives that smooth, long-lasting matte finish that turns any Halloween look into gothic chic.
Foundation Magic
 
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Sharp brows are key to nailing the Wednesday Addams glow-up. Anastasia Beverly Hills Brow Wiz in Black gives you that precise, defined shape that balances pale skin and dark lips.
Thick Wednesday Eyebrows
 
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Need one more detail to complete your Halloween look? Swipe on OPI’s Black Cherry Chutney, a fast-drying, chip-resistant nail lacquer that delivers vampy, dark-red elegance.
Black Cherry Chutney Nail Lacquer Nail Polish
 
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Go full Nevermore look with this palette! Invoke the true Wednesday spirit this Halloween.
The Nevermore Academy Shadow Palette
 
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Or go for this Wednesday brush palette and balance the darkness with some werewolf positivity!
Wednesday Stained Glass Powder
 
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This goth blush is prefect for Wednesday cuteness! Don't forget to add the sharp cheeks and edgy looks with a bit of shade.
Emotion Blusher

Apocalyptic Barbie

The Barbie–Oppenheimer mashup is still trending, and this look takes it nuclear. Neon eyes, smudged lashes, and a blast of pink glam is just Barbie proving she can outlast even the end of the world.

 
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Apocalyptic Barbie is chaotic glam with neon lids and messy perfection. The Huda Beauty Neon Obsessions Palette in Pink makes your eyes pop in a barbie way.
Huda Beauty Neon Pink Obsessions
 
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Apocalyptic Barbie needs wild lashes with staying power. This Mascara delivers long, dramatic volume with a clean, 98% naturally-derived formula that lasts through the chaos.
Enhance the lashes with Volumizing Mascara
 
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This perfect pink lip glow gives a sheer pop that feels hydrating and effortless, perfect for adding glam to the iconic look.
Dior Addict Lip Glow
 
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Skin Glazing is a practically weightless shimmer powder made of ultra-fine pearly pigments that give your skin a glow of Barbie plastic shine.
Plastic Skin Glaze
 
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These eyelashes are Barbie’s dream lashes! They are big, flirty, and easy to pop on. They give instant doll-like eyes so you can go full glam in seconds.
Complete the Barbie Look with Jumbo Lashes
 
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Barbie is also know for her tan, try this balm, it'll melt into your skin like luxe skincare, not makeup. With nourishing shea and mango butters plus niacinamide, it leaves you glowing and hydrated (while protecting you with SPF 30) for up to 12 hour...
Buttermelt Glaze Skin Tint

AI Robot Gone Rogue

With robotics on the rise, it’s only a matter of time before they take over—so why not join the revolution with a robotic look of your own? Metallic silver skin, neon-lined circuits, and high-gloss lips transform you into a futuristic glitch that’s p...

 
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This ultra-reflective, making skin metal like robot circuitry with shine. This is super strong so a little goes a long way.
Metallic Skin
 
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The warm rose nude gloss is ultra shiny, cushiony, and makes lips look almost 3D. Like they’ve been upgraded with a futuristic filter. Perfect for that AI Robot Gone Rogue vibe.
Gloss Bomb Cyborg Lips
 
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This flawless filter is like a digital glow in a bottle! It primes, blurs, and adds a radiant sheen that looks like you've got your own spotlight. Use it under foundation, solo, or as a highlighter to give your "robot skin" that sleek, high-tech shim...
Flawless Filter Skin
 
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This is liquid metal plating for your fingertips. Pop on this vegan, high-shine for an instant futuristic sci-fi look.
Complete the Robotic Vibes with Chrome Nail Powder & Gel Topcoat Set
 
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This eyeliner delivers ultra-pigmented, waterproof color that glides on smoothly and stays locked for 24 hours on lids. Perfect for creating dramatic, sharp details like glowing circuits.
Add Chrome Eyes or Details with Gel Pencil Waterproof Eyeliner
 
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This blends silky matte and glowing shimmer shades into futuristic smoky hues of deep grays, bold blacks, and subtle sparkle. It lays down intense color that’s easy to blend, so you can create dramatic, cyborg-eye accents without fuss.
Go Cyberpunk with this Eyeshadow Palette

Ghost

 
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This professional white cream is the classic ghost foundation. It's thick, smooth, and super easy to blend. One layer gives you that pale, haunting base, great for scaring your friends.
Go Full Ghost
 
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Make sure your make up stays on all night and retain that unworldly look with some setting spray.
Set the Looks with Setting Mist
 
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This palette gives rich, blendable colors that glide on easily. Perfect for quick ghost shadows or dramatic Halloween eyes.
Paint on Extra
 
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This lipstick gives bold color that lasts, perfect for a pretty ghost with lips that look striking against a pale, haunted glow.
Pout Pretty with Silky Matte Lipstick
 
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This foundations delivers an effortlessly ghostly matte finish by smoothing out imperfections and absorbing shine. Blurs pores, controls oil, and keeps your makeup in place without looking heavy and is perfect for maintaining that hauntingly flawless...
Blur Powder
 
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These lenses give you that chilling ghost stare with full white coverage and just that eerie black pupil. They’re comfy, disposable, and totally ghost-approved!
Get the Ghost Stare with Whiteout Eyes

Mermaids

 
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Transform into an enchanting sea witch with the NYX Ultimate Brights Palette. Use the fishnet trick by pressing the net over your skin and dusting shimmery blues, greens, and purples to create instant iridescent scales around your eyes and temples. I...
Mermaid Eyes with Pigmented Eyeshadow
 
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Too Faced Mermaid Tears Lipstick and watch the color shift from green to blue with a magical glow. One coat gives instant “under the sea” vibes with no effort, all enchantment.
Add Mystical Effects with Lipstick of MERMAID TEARS
 
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The ColourPop Gel Liner (Exit) is a bright white pencil that makes any look pop. It's perfect for widening eyes or tracing mystical lines, it adds that eerie, otherworldly touch.
Polish with a Smooth Finish
 
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These HALF MAGIC Classic Iridescent Self-Adhesive Face Pearls are little opal-like gems that stick effortlessly (no glue needed) and stay put all day!
Add Pearls for an Aquatic Look
 
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This pink silk glides on smoothly and leaves a moisturized, diamond-like glow that lasts. Swipe it on your cheekbones or lids for instant mermaid shimmer.
Shimmer with a Glitter Stick
 
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If you are looking for a more dewy look, this popular color pot glides on for a dewy, lavender-tinted flush that works beautifully on both lips and cheeks. One tap, and you instantly glow like you’ve emerged from a moonlit lagoon.
Dewy Look with Lip&Cheek Glowy Jelly Pot