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Ulta 21 Days of Beauty 2026: The Hidden Gems Worth Buying
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items Ulta’s 21 Days of Beauty 2026 is here, and instead of just telling you about the same viral products everyone already knows, I went through the sale to find the hidden gems and underrated beauty deals I think are actually worth checking out. As someo...
Sections
4
Makeup
Hair
Perfume
Skincare
Makeup
The Ulta 21 Days of Beauty makeup deals that caught my attention most. I skipped the obvious viral picks and focused on underrated makeup, hidden gems, and formulas I think are especially worth grabbing while they’re 50% off—from complexion products ...
Mac has one of the best lipstick formulas EVER! You can't go wrong.
Bare M·A·Cximal M·A·Cximal Silky Matte Lipstick - MAC | Ulta Beauty
Cult classic for a reason! This is a great time to stock up!
4.5 Medium Hollywood Flawless Filter - Charlotte Tilbury | Ulta Beauty
This is an amazing formula and you get two shades for $10. It's a no brainer/
Vol 4 Blushed Duo - Juvia's Place | Ulta Beauty
This whole brand is amazing but I really love these! I typically go for more neutral shades but they have a lot of fun colors for my colorful girls!
Crocodile Rock Matte Fluid Eye Paint - about-face | Ulta Beauty
I feel like no one buys the original beauty blender anymore because there are so many comparable dupes with similar quality at a fraction of the price. BUT beauty blender will always be that girl. There is nothing 100% identical. This would be a good...
Beautyblender PRO Makeup Sponge - beautyblender | Ulta Beauty
This is going to be a new pickup for me. It has amazing reviews and its going to be less than $20.
Teint Idole Ultra Wear All Over Full Coverage Concealer - Lancôme | Ulta Beauty
These are actually as good as everyone says they are.
MUAH-ve Peel Off Lip Liner STAY-N - SACHEU | Ulta Beauty
I believe this brand is quite new to Ulta. I am a little surprised to see it is already part of a sale. Great products!
Golden Hour The Sensual Skin Bronzer - Kevyn Aucoin | Ulta Beauty
So pigmented! This is a great pickup for only $10.
Cheeky Mood Hybrid Blush - KYLIE COSMETICS | Ulta Beauty
I would never pay full price for these because I think you can get great brushes for much cheaper BUT these are actually really great quality so I think for 50% it's worth it.
Essentials Collection Face Brush Set - BK Beauty | Ulta Beauty
I've never seen eye brushes targeted for smaller eyes! For 50% I think they are worth it.
Brush Set for Hooded & Smaller Eyes - BK Beauty | Ulta Beauty
These are amazing! I'm def picking up more colors.
Nude Kiss Supple Kiss Lip Glaze Lip Gloss - KYLIE COSMETICS | Ulta Beauty
I've received a couple of these for free from Ulta and it's actually an amazing formula.
Pinking Of U Hypernova Satin Matte Blush - r.e.m. beauty | Ulta Beauty
Hair
Haircare can get expensive fast, so 50% off is the perfect time to try something new or stock up on a favorite. These are the Ulta 21 Days of Beauty hair deals I think deserve a second look, including haircare and styling products that stood out to m...
These are so pricey for a hair oil but I know they work amazing so no theres not better time to stock up!
1.7 oz Nourishing Hair Oil - CÉCRED | Ulta Beauty
This mousse amazing for volume! I put on my roots when my hair is wet and then blow dry.
Volume Mousse 12 - Kenra Professional | Ulta Beauty
I've has such a great experience taking these. I lost a lot of hair when I went through a dramatic weight loss and this helped me bounce back.
60 ct Hair Growth Supplements For Women - Viviscal | Ulta Beauty
Makes your hair so silky and smooth and your blowout lasts longer!
3.0 oz Complete Blowout Styling Milk - JVN | Ulta Beauty
Perfume
Fragrance rarely comes cheap, which makes these some of the deals I’m most excited about. These are the Ulta 21 Days of Beauty perfume and fragrance deals I’d have on my radar—from scents that deserve more hype to fragrances that become a much easier...
I'm a juicy fan forever! I think their perfumes smell so good.
1.7 oz Viva La Juicy Gold Couture Eau de Parfum - Juicy Couture | Ulta Beauty
Perfumes can be quite pricey and I consider them more of a luxury want and not a need so 21 days of beauty is such a good time to treat yourself without breaking the bank!
3.0 oz Libre L'Eau Nue Parfum - Yves Saint Laurent | Ulta Beauty
Coach perfumes are sooo underrated! They are not very pricey and they smell so good.
3.0 oz Coach Gold Parfum - Coach | Ulta Beauty
This is actually an insane steal. This smells AMAZING!
8.0 oz St. Barts Hair & Body Mist - OUAI | Ulta Beauty
Skincare
I’m picky when it comes to skincare, so I’m not recommending something just because it’s on sale. These are the Ulta 21 Days of Beauty skincare deals that actually stood out to me, with products and ingredients I think are worth considering—especiall...
Amazing for barrier relief!
345 Relief Cream - Dr. Althea | Ulta Beauty
These can be so pricey but have so many amazing benefits! This is such a good deal!
LED Red Light Therapy Panel - PURSONIC | Ulta Beauty
These look interesting! Might pick these up.
60 ct Ultra Repair Hydrating Pillow Pads with Colloidal Oatmeal + Ceramides - First Aid Beauty | Ulta Beauty
I really love these! I only buy them on sale.
12 ct Skin Renewal Facial Dermaplaners - Nimbi | Ulta Beauty
I've heard great things! This might be a pickup for me!
1.7 oz Royal Tulip Elevate Crème - Bloomeffects | Ulta Beauty
Such a good sunscreen! Especially if you want something with a lightweight feeling.
1.01 oz CabanaClear Water Gel Serum Sunscreen SPF 50 - Naked Sundays | Ulta Beauty