
Our Mission CANVAS is about BLOSSOMING AND BECOMING the highest version of yourself. The YOU that you were designed to be. We just create top tier high quality products that remind you of that POWER you possess. - CEO Stormi Steele. Stormi Steele is the founder and CEO of Canvas Beauty, a Black-owned hair care brand. Steele started the company by making products in her kitchen. She became the first creator on TikTok to earn over $1 million. How Steele started Canvas Beauty Steele studied art at Mississippi State University in the late 2000s. She dropped out of college due to academic stress. She enrolled in cosmetology school and started an apprenticeship at a local salon. She opened her own salon in 2013. She left hair styling full-time in 2018 to launch Canvas Beauty. Canvas Beauty products Shampoos, Conditioners, Serums, Sprays, Mists, Body scrubs, Facial products, and Styling line. Canvas Beauty's success Steele's use of social media, particularly TikTok, helped Canvas Beauty become a household name. Her authentic and engaging content resonated with a broad audience, leading to a surge in brand visibility and sales.