I’ve been doing this for 6+ years — client faces, my own face, late nights testing everything so you don’t have to. I’m not about pushing whatever’s trending this week. Every product on this list earned its spot because the reviews back it up — thous...
Sections
11
Skincare- cleanser
Skincare - moisturizer
Skincare - SPF
FOUNDATION
Concealer
Loose setting powder
Skincare- cleanser
Fragrance-free, soap-free, made for sensitive skin
Weightless, invisible finish, top-rated daily SPF at Sephora.
Supergoop! Unseen Sunscreen SPF 50 - 1.7oz
Black-owned brand made specifically for melanin-rich skin. Sheer, dries clear, fragrance-free, doubles as a light moisturizer.
Black Girl Sunscreen SPF 30 Face & Body 2oz
The most dermatologist-recommended sunscreen in the U.S. Oil-free, fragrance-free, niacinamide for acne-prone/sensitive skin. Note: EltaMD markets this shade as best for fair-to-medium tones, but it's widely reviewed as cast-free on deeper skin too —...
UV Daily SPF 40 Face Sunscreen Moisturizer
FOUNDATION
16-hour fade-resistant wear, medium-to-full buildable coverage, natural radiant finish. Known for one of the strongest deep-shade ranges in prestige foundation — a longtime favorite for melanin-rich skin tones.
Natural Radiant Longwear Foundation | NARS Cosmetics
range organized by depth + undertone (fair→rich, cool/neutral/warm/olive). One of e.l.f.'s most reviewed products — often called a "holy grail" dupe for pricier concealers.
e.l.f. 16HR Camo Concealer, Full Coverage
Their bestseller. Full, buildable coverage with hyaluronic acid + coconut water for a hydrating, non-creasing finish. Photo-friendly (no flashback), 12-hour wear. Doubles as a contour/highlight product too.
Too Faced Born This Way Super Coverage Concealer
One of the best-selling concealers of all time. Full coverage, crease-resistant, huge shade range.
tarte shape tape concealer - Full-Coverage Matte
Loose setting powder
The original translucent setting powder — still the industry benchmark.
Laura Mercier Translucent Loose Setting Powder
Silky, talc-based setting powder that blurs pores and controls shine. Comes in multiple shades including deep/translucent so it doesn't cast white on darker skin.
provides sheer coverage and sets makeup well, with a smooth texture that gives a matte finish. Moreover, the powder is budget-friendly, keeps skin from looking oily, and lasts throughout the day.
Maybelline Fit Me Loose Setting Powder Light
Blush
Cream, buildable, multi-use for cheeks/eyes/lips. Budget favorite.
e.l.f. Monochromatic Multi Stick - Sparkling Rose
One of Sephora's top-selling blushes ever. Lightweight, long-lasting, blends like a dream.
Rare Beauty Soft Pinch Liquid Blush Bliss
24 shades in one case means I’m never digging through 10 different blushes on set. Blends soft or builds up neon — versatile enough for any look I need to create
[Made By Mitchell] Curve Case Collective XL, 24-Shade All-in-One Cosmetic Cream Blush Palette for Makeup, Soft, Sculpted, Glowy or Neon Looks #GLOBAL PICKS - TikTok Shop
well-pigmented, smooth to apply, and lasting throughout the day
Milani Baked Blush, Powder Blush - Luminoso
Brows
Budget cult classic for holding natural brow shape all day.
NYX Brow Glue Extreme Hold Eyebrow Gel Clear
offers the best shades and matches well with their brows, while being easy to use and applying smoothly with its fine point.
Precisely My Brow Pencil Benefit 0.002oz Warm Deep Brown
Hair-like strokes for natural, defined brows
positive aspect
Dual-ended design with spoolie for seamless blending
positive aspect
Fade-resistant formula stays put all day
Absolute NY Super Slim Brow Pencil, Smoke
pigmented and perfect for their skin tone, noting it goes on smoothly and stays in place throughout the day.
NYX Micro Brow Pencil, Precise - Black
Mascara
Iconic drugstore classic, decades of repurchases, budget-friendly.
Maybelline Great Lash Volumizing Mascara
Clean formula with hair-care ingredients (castor oil, provitamin B5). Big, fluffy lash look.
Kosas Soulgazer Lengthening Volumizing Mascara
Lips
gorgeous and natural, with good quality and smooth application that glides on easily. Moreover, they appreciate its value for money and how well it blends with different lip colors and glosses.
NYX Slim Lip Pencil Long-Lasting Espresso
The #1 lip liner in the UK prestige market. Pillow Talk is the universally-flattering nude-pink shade; also comes in 20+ other shades. Waterproof, hydrating with hyaluronic acid.
Charlotte Tilbury Lip Cheat Lip Liner Pencil
the lip liner's beautiful color selection and smooth, creamy texture that glides on effortlessly. The product receives positive feedback for its longevity, with one customer noting it lasts up to 6 applications,
tarte maracuja juicy lip liner - Creamy Matte
love this lip gloss for its beautiful shimmer and creamy texture that feels smooth and soft on the lips.
Gloss Bomb Lip Luminizer 01 Fenty Glow
Customers love this lip gloss for its pretty color, creamy texture that feels like butter, and its ability to keep lips moisturized without being sticky.
NYX Butter Gloss Lip Gloss - Madeleine
love the lip gloss's color, describing it as very pretty and pigmented, while appreciating its perfect glossy shine that's not too glittery. The product is moisturizing, leaving lips feeling hydrated, and has a smooth texture that feels nice on the l...