Stephanie SB

I do extensive research to find truly non-toxic baby products that meet the highest clean standard, because a baby’s skin is up to 5x more absorbent than an adult’s. Every product I recommend is one I’ve personally used and trust for my own baby. In fact, I’m so dedicated to helping families make safer choices that I started SBChoices to share the research and products that genuinely put babies’ health first.

After living in Switzerland for eight years, I adopted the strict European standards for cosmetics and wellness products, and I’ve carried that mindset with me back to the U.S. Now, I literally walk into Sephora and start scanning ingredients, product by product. Even within the same brand, one item can be perfectly clean while the next hides sneaky chemicals. That’s why I do the research myself, verifying everything through EWG Skin Deep and Yuka. The products I share here have passed both my personal test and the highest clean-beauty standards. Finding makeup that’s truly non-toxic and high-performing is rare in a world full of greenwashing, but these recs do both.