This is my roundup of affordable makeup finds from Shoppers Drug Mart for moms who want a polished, full-glam look without spending a small fortune. From foundation and concealer to blush, brows, lashes and the perfect lip, these are budget-friendly ...
Sections
8
Prime and Prep
Build Your Base
Conceal, Brighten and Set
Sculpt, Blush and Glow
Eyes and Lashes
Brows Matter
Prime and Prep
When your skin is looking a little tired, this gives you a smoother, more hydrated canvas before foundation.
PLUMP RIGHT BACK PRIMER SERUM
A budget-friendly primer for helping your makeup grip and stay put through long mom days, date nights and events.
Power Grip Primer | Sticky Gel + Hyaluronic Acid
Build Your Base
A great option when you want buildable coverage and a natural-looking finish without spending luxury-foundation money.
True Match Super Blendable Foundation + HA
For moms who need their glam to survive daycare pickup, dinner and everything in between. This is the long-wear option.
Super Stay Up to 30HR Lumi Matte Foundation
Full coverage in one product makes this a great budget pick when you want a perfected complexion without buying a million base products.
Milani Conceal + Perfect 2-In-1 Foundation and Concealer
A beautiful option when you want coverage with a softer satin finish instead of a completely matte face.
ELF Soft Glam Satin Foundation - Medium Coverage
Conceal, Brighten and Set
Great for brightening tired-looking under-eyes while keeping the finish more skin-like. Because mom has been awake since WHEN? 😅
NYX Bare With Me Concealer Serum | NYX Professional Makeup
Reach for this when you want more coverage for dark circles, blemishes or a properly highlighted under-eye.
Milani Conceal + Perfect Longwear Concealer
An affordable setting powder for locking in your concealer and keeping your glam looking polished.
Maybelline Fit Me loose finishing powder
A budget-friendly setting option especially worth exploring if you have a deeper complexion and struggle to find powders that work beautifully with your skin tone.
Black Radiance True Complexion Loose Setting Powder
Sculpt, Blush and Glow
Adds warmth and dimension to the face before powder products. A little goes a long way.
Milani Cheek Kiss Cream Bronzer
If you want your cheeks to look expensive without the expensive price tag, start here. The glow is doing some work.
Milani Baked Blush
Layer this underneath powder blush when you want that fuller, longer-lasting cheek look
Milani Cheek Kiss Cream Blush
Use it underneath foundation or mix a little into your base for that soft, lit-from-within glam.
ELF Halo Glow Liquid Filter Complexion Booster
Eyes and Lashes
Small, affordable palettes that give you enough shades to create an everyday-to-smoky glam eye without buying a giant palette.
Bite-Size Eyeshadow | e.l.f. Cosmetics 💄
For the moms who said they're doing a full beat and meant it. This is for the dramatic wing.
NYX Professional Makeup Epic Ink Liner
A drugstore favourite for adding length and definition when you want dramatic lashes without reaching for falsies.
