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TikTok Viral Beauty Products Worth the Hype

Purple Star emoji 24 items
All the viral finds you’ve seen (and maybe added to cart at 2 a.m.)—tested, loved, and worth the hype. From genius hacks to affordable must-haves, these are the products that actually live up to the TikTok buzz.
 
Samantha Jaedike profile picture
I’ve tried so many brow products, but Boy Brow is the one I actually reach for every day. It makes my brows look naturally full and lifted, and the best part is it stays in place all day—even through workouts and long shifts. It’s my little confidenc...
Boy Brow | Tinted Brow Gel
 
Samantha Jaedike profile picture
I never thought I could get salon-quality hair at home, but this brush changed everything. It’s so easy to use and gives my hair volume and shine in minutes. I literally skip the salon now because this does it all—it’s a total game-changer.
Salon One-Step™ Hair Dryer and Volumizer
 
Samantha Jaedike profile picture
This cleanser feels like a drink of water for my face. It cleans without leaving my skin tight or dry, and my skin has never felt softer or healthier. I’ve noticed fewer breakouts since I started using it—it’s become a staple in my routine.
Hydrating Facial Cleanser: Skin Refresh
 
Samantha Jaedike profile picture
I’m obsessed with how this mascara makes my lashes look so long and full—it’s like I have fake lashes without the glue. It never smudges, even on my longest days, so I always feel put together and camera-ready.
Lash Sensational® Washable Mascara
 
Samantha Jaedike profile picture
I was skeptical at first, but this serum really cleared up my breakouts and helped shrink my pores. My skin feels smoother and less oily, and it’s so affordable for the results I’m seeing. I use it almost every night and love the glow it gives me.
The Ordinary Niacinamide 10% + Zinc 1%
 
Samantha Jaedike profile picture
I wake up with lips that feel soft and plump every morning. It’s become my nighttime treat—I can’t believe how dry lips disappeared overnight. Now, I never skip it, especially in winter.
Lip Sleeping Mask Nourish & Hydrate
 
Samantha Jaedike profile picture
I use this primer before every makeup look, and it makes such a difference. My skin feels smooth, my pores disappear, and my makeup actually lasts all day. It’s affordable but feels so high-end—my new go-to.
Poreless Putty Face Primer
 
Samantha Jaedike profile picture
This gel is perfect for when I want hydration without feeling greasy. I use it morning and night, and my skin feels soft and fresh all day. It’s lightweight but so effective—I genuinely look forward to putting it on.
Hydro Boost Water Gel & Oil-Free Face Moisturizer
 
Samantha Jaedike profile picture
This gloss gives my lips the perfect shine without being sticky. I love throwing it on before a zoom call or a night out—it instantly makes me feel polished and put together. Plus, it works with every lip color I wear.
Gloss Bomb Universal Lip Luminizer
 
Samantha Jaedike profile picture
Whenever I get a breakout, this is my lifesaver. I dab it on before bed and wake up with visibly smaller spots. It’s fast-acting, and I honestly don’t know how I ever survived pimples without it. It’s a must-have for emergencies.
Drying Lotion - On-The-Spot Solution for Blemishes
 
Samantha Jaedike profile picture
I was shocked at how full coverage this is for the price! It blends like a dream, stays matte all day, and makes my skin look flawless in photos and on video. Seriously, it’s my go-to foundation now.
Photo Focus™ Matte Foundation | Soft Beige
 
Samantha Jaedike profile picture
This highlighter gives the most beautiful, soft glow without looking glittery. I swipe it on my cheekbones and it instantly makes my skin look radiant, like I just stepped out of a spa.
Jelly Pop Makeup Collection
 
Samantha Jaedike profile picture
My lashes look so long and full—it’s basically a TikTok classic for a reason. I can’t get over how dramatic it makes my eyes without needing falsies.
L'Oreal Paris Voluminous Lash Paradise Mascara
 
Samantha Jaedike profile picture
I spray this after makeup, and it literally locks everything in place while keeping my skin looking fresh. Even my boyfriend noticed how long my makeup lasts!
Continuous Setting Mist
 
Samantha Jaedike profile picture
I keep these on hand because nothing works faster when I feel a breakout coming. They flatten spots overnight and save me from picking.
Mighty Patch™ Original Pimple Patch | 36 Count
 
Samantha Jaedike profile picture
I use this under makeup for that glass-skin glow. It feels lightweight and makes my skin look healthy instantly.
Watermelon Glow Niacinamide Dew Drops
 
Samantha Jaedike profile picture
A little goes a long way, and it gives that natural flush without looking cakey. I grab this daily.
Soft Pinch Liquid Blush | Long-Lasting Dewy & Matte Blushes
 
Samantha Jaedike profile picture
Super affordable, and it helps control my oil and keep my skin clear. My pores look smaller when I use it consistently.
The Ordinary Niacinamide 10% + Zinc 1%
 
Samantha Jaedike profile picture
This is my secret weapon for calming redness. I spritz it whenever my skin feels irritated.
SOS Daily Rescue Facial Spray with Hypochlorous Acid
 
Samantha Jaedike profile picture
Honestly worth the hype—it’s glossy, hydrating, and makes me feel put together even on no-makeup days.
DIOR Addict Lip Glow Oil Color-Awakening Gloss | Dior US
 
Samantha Jaedike profile picture
One of the only products that actually repairs my hair from heat damage. I use it once a week and notice a difference.
Full-Size Leave-In Molecular Repair Hair Mask 50mL
 
Samantha Jaedike profile picture
I wear this alone on light days or under foundation. It gives that lit-from-within glow.
Hollywood Flawless Filter: Glow Booster
 
Samantha Jaedike profile picture
The easiest way to get natural brows that still look filled in. I reach for it almost every morning.
Precisely, My Brow Pencil
 
Samantha Jaedike profile picture
Super hydrating, budget-friendly, and honestly feels just as good as the high-end ones.
Fat Oil Lip Drip Lip Gloss| NYX Professional Makeup