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Best Sales and Marketing Books

Purple Star emoji 29 items
Sales and Marketing Books I love. These are my favorites that really helped my marketing. True insights that make a difference quickly.
 
Michael Johnson profile picture
One of the best books out there that teaches how to pre-sell an offer to buyers.
Make 'Em Beg to Buy: 5 Preselling Secrets
 
Michael Johnson profile picture
A really good book for planning your next business or improving one you already have.
The One-Minute Marketing Plan (that you can use) - Feed The Beast
 
Michael Johnson profile picture
Love this book. Sabri really teaches great in this one. Read it and get better at sales.
Sell Like Crazy: Get More Clients & Sales
 
Michael Johnson profile picture
Myron has gone from nothing to multi millions. Even better he is a great teacher and shares how to get on the same path. I really enjoy his lessons.
From Trash Man to Cash Man: How to Get Rich
 
Michael Johnson profile picture
A great book on building the relationship before making any offer. It's preselling without being hypey or salesy.
Make. It. Rain.: Secrets to Successful Selling
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Michael Johnson profile picture
This is written by one of the best copywriters alive today. He's sharing what he's learned in 60 years of copy writing and advertising. Enjoyable and fun read. Tons of golden nuggets of wisdom for anyone who needs to sell through advertising.
You Did What?: 83 Years of Misadventure
 
Michael Johnson profile picture
A great book on making fast decisions and building your confidence. I really liked this book. She simplifies your life like crazy following her advice.
The 5 Second Rule: Transform Life & Confidence
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Michael Johnson profile picture
Really good book by someone who mastered the internet for business and knows how to make money. It's not just about Google ads.
80/20 Sales and Marketing: Work Less, Make More
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Michael Johnson profile picture
Loved this book. Really helps you get sales and marketing into your brain. This book will help you sell more.
Ice to the Eskimos: How to Market Unwanted Products
 
Michael Johnson profile picture
Great copywriting course. Highly recommend. You'll learn a lot.
The Copywriter's Handbook: Guide to Writing Copy
 
Michael Johnson profile picture
Carline knows what she is talking about. One of the best health ad writers around. Some brilliant nuggets in this book. Worth study.
Your Copy Sucks - 60 Kick-Butt Lessons
 
Michael Johnson profile picture
One of the best old school copywriters shares real examples in this book. This is one of my favorites.
How to Make Your Advertising Make Money
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Michael Johnson profile picture
Stories help companies become more than a commodity. They grab attention and keep people engaged long-term. This is a really good book on using stories and creating your own exciting story to help your business grow. Also works when talking to groups...
Winning the Story Wars: Why Best Stories Rule
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Michael Johnson profile picture
One of the best negotiating books you'll ever read. Loved it. Use it in my own life all the time.
Start with No: Negotiating Tools Pros Hide
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Michael Johnson profile picture
I enjoyed reading this book. Well written and teaches you the Sandler method of sales.
You Can’t Teach a Kid to Ride a Bike, 2nd Ed
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Michael Johnson profile picture
A classic that teaches advertising tactics and gives you a lot of ideas you can use in today's marketing. Recommend it highly.
Sizzlemanship: New Tested Selling Sentences
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Michael Johnson profile picture
Great book and great way to sell higher priced products and services. Recommend it.
SPIN Selling
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Michael Johnson profile picture
Ted shares some unique techniques in this book that give you a real advantage in selling on the internet.
Never Be Closing: Build Confidence & Sales
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Michael Johnson profile picture
If you have a business, get a copy of this book. You'll start setting sales records with better offers. Get the hardcover, you'll want this on your desk. Top choice.
$100M Offers: Make Offers So Good
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Michael Johnson profile picture
The tiny book that can change your life. You'll read it every few months. Brilliant and helpful.
It Works: The Famous Little Red Book
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Michael Johnson profile picture
Terry is a great teacher when it comes to marketing and copy writing. Recommended.
How to Sell Without Selling: Marketing Formula
 
Michael Johnson profile picture
One of the best copywriting books I've read. It's a big time training workshop on paper. Read and study this guy. Loved it so much it's on my desk any time I'm writing sales copy or emails.
Copywriting Secrets: Get More Clicks & Sales
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Michael Johnson profile picture
Top recommendation. I think this book has helped me sell better than just about anything else I've read. Make this your new system and you'll be happier.
Go-Givers Sell More
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Michael Johnson profile picture
Another of my favorites. Copywriting ideas galore.
Cashvertising: 100+ Ad-Agency Secrets to Sell
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Michael Johnson profile picture
Don't ignore this book. Well worth studying if you are trying to advertise.
The Ultimate Sales Machine: 12 Key Strategies
 
Michael Johnson profile picture
Starting a new business? This is a great book that is fun to read. Full of great advice for entrepreneurs.
The Toilet Paper Entrepreneur: Guide to Business
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Michael Johnson profile picture
Super book for new entrepreneurs. Loved it. Lots of ideas and advice to succeed in business today.
The Pumpkin Plan: Grow a Remarkable Business
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Michael Johnson profile picture
Excellent guide for starting a new business. Creating the life you want.
The $100 Startup: Reinvent Your Future
 
Michael Johnson profile picture
Good book on creating your own side hustle quickly. Enjoyed reading this one.
Side Hustle: From Idea to Income in 27 Days