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Ulta Beauty Favorites Prestige Picks Worth the Splurge

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Skincare and makeup from Ulta that I keep coming back to the prestige products that actually earn their higher price tag. Curated from personal experience, not just what's trending.
 
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Buildable, luminous coverage that works across a huge shade range a genuine cult favorite for good reason.
LAURA GELLER Baked Balance-n-Brighten 03 Light
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Weightless, buildable color that blends with just a finger the blush that started the "no-makeup makeup" trend.
Happy Soft Pinch Liquid Blush - Rare Beauty
 
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A brightening staple that consistently ranks among Ulta's best-reviewed serums.
C-Firma Fresh Vitamin-C Day Serum
 
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The universally flattering nude that's been a bestseller for years across every skin tone.
Nude Pink Lipstick: Pillow Talk - Matte Revolution
 
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Rich, glow-boosting moisturizer beloved for its "your skin but better" finish.
The Dewy Skin Cream Replenishing and Plumping Moisturizer
 
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A viral, ultra-hydrating balm that became a bag/pocket staple across social media.
Summer Fridays Tinted Lip Butter Balm Set
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Skincare-infused coverage that brightens under-eyes without creasing.
Kosas Revealer Concealer Medium Coverage 04N
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Color-correcting coverage plus sun protection in one step a multitasker skincare-makeup hybrid.
IT Cosmetics CC+ Cream Nude Glow SPF 40
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Lightweight shine and frizz control a favorite finishing step for smooth, healthy-looking hair.
Olaplex N°.7 Bonding Oil - Shine & Heat Protect
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Hydrating, glow-boosting toner with a cult following for its dewy finish.
Glow Recipe PHA + BHA Exfoliating Toner 150ml
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A cream blush/lip/eye multitasker built for a natural, low-effort makeup routine.
MERIT Day Glow Dewy Highlighting Balm
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Extends time between washes while adding texture a bathroom-cabinet staple.
Living Proof Dry Shampoo Gift Bundle ($59 value)
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An overnight hydration treatment that became a genuine viral phenomenon for chapped lips.
LANEIGE Lip Sleeping Mask - Hydrating Overnight Treatment
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Glossy, non-sticky lip oil with a fruity finish a lighter alternative to traditional gloss.
maracuja juicy plumping lip oil
 
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A long-time favorite for making makeup last through long days or humid weather.
e.l.f. Power Grip Rosé Setting Spray, Vegan
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A weekly deep-conditioning treatment for damaged or color-treated hair.
Briogeo Don't Despair, Repair! Deep Mask
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A long-standing bestseller known for natural coverage without a cakey finish.
Radiant Creamy Concealer
 
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A gentle, antioxidant-rich cleanser praised for suiting a wide range of skin types.
Youth To The People Superfood Facial Cleanser
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The multi-styling tool that redefined at-home blowouts a genuine investment piece in this list.
Dyson - Airwrap i.d. Multi-styler and Dryer Straight+Wavy Hair
 
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A cult-favorite body cream known for its scent and glow-boosting finish.
Sol de Janeiro Brazilian Bum Bum Firming Cream