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I spilled an entire pot of chili on my counter and grabbed whatever was closest. Turns out the store brand roll soaked it up faster than the Bounty I had sitting right next to it. That was the moment I stopped being a snob about paper products.
















My sister bet me I couldn't tell the difference between Great Value and Barilla pasta in a blind taste test. She was right. That one dinner changed how I shop for everything in the middle aisles.
















I packed both store brand and name brand cheese crackers in my kid's lunchbox for a week without telling him which was which. He never once complained. That experiment saved me about $15 a month on snacks alone.
















I ran out of my usual body wash mid-shower one morning and used my partner's store brand bottle out of desperation. My skin felt exactly the same. That was the shower that changed my shopping habits.
















My neighbor asked for my banana bread recipe and specifically wanted to know what brand of vanilla I used. It was the $2 store brand bottle. She couldn't believe it. Neither could I, honestly.
















I poured store brand coffee into my coworker's Folgers mug as a joke. She drank the whole thing and said it was a ‘good Folgers day.’ I waited two weeks to tell her. She still buys the store brand now.














