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All the apps I use as a content creatorđź’•

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These are the apps I rely on daily for planning, editing, posting and staying organised, from raw edits to beautiful visuals and efficient workflows.
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Video Editing

Whether it’s Reels, TikToks or short clips for other platforms, these apps make editing straightforward and fast. They’re great for trimming, adding music or text, and getting content ready to post without needing complex software.

 
Shauna Owen-Mather profile picture
The easiest video editor in my toolkit. Perfect for editing Reels, TikToks and short clips on the fly with templates, effects and auto‑captions that save so much time.
CapCut

Planning

I use these apps to see what my grid will look like before posting and to plan the order of my content. They make it so much easier to maintain a cohesive aesthetic.

 
Shauna Owen-Mather profile picture
I use this to plan out my Instagram feed visually. Not essential but super helpful if you care about how your profile looks as a whole.
Preview App

Monetisation & Affiliate Tools

These tools help me organise all of my links in one place and earn commission when people shop through them. Perfect for blogging, social bios and shopfronts that need to include everything in one place.

 
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Perfect for curating links and earning commission. This app keeps my shopfront organised and on brand all in one place.
LTK
 
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Super handy for linking all of your content and socials in one clean bio link. I use it to house everything I’m promoting at once.
Linktree

File Sharing & Cloud Storage

When I’m working with brands or moving large files between devices, these are the apps I rely on. They make sending high‑quality originals and project files stress‑free and professional.

 
Shauna Owen-Mather profile picture
Essential for sending large files to brands or collaborators without fuss. Quick, reliable and great when you’re dealing with high‑res videos or photo edits.
WeTransfer
 
Shauna Owen-Mather profile picture
Always back up your edits, raw clips and creative files. This means peace of mind and no lost work if my phone decides to crash mid‑project.
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Photo Editing

A good editor makes all the difference. These are my favourites for refining photos, adjusting colour and lighting, and keeping my visual feed consistent.

 
Shauna Owen-Mather profile picture
My number one photo‑editing app for pro‑looking colour, lighting and tone. It’s how I make photos feel consistent and elevated before they hit the grid.
Adobe Lightroom: Online photo editor

Design & Visual Creation

These are the tools I open first when I’m creating visuals for posts, carousels, stories and thumbnails. They help me design quickly without sacrificing quality, even when I’m on the move or working from my phone.

 
Shauna Owen-Mather profile picture
My go‑to design and graphics tool. I use this for everything from thumbnails and carousels to stories and brand graphics because it’s fast, intuitive and looks polished every time.
Canva: Visual Suite for Everyone