Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
Creator/Collab Advice from a Kbeauty Marketer
25
items In my working life, I have worked for several years in influencer marketing as well as public relations in kbeauty as well as larger Korean barnds. So I know the ins and outs of korean beauty from a working perspective! I plan to slowly take my insid...
Sections
4
How to Work With Brands
What Would I Buy (Given My Insider Info)
Kbeauty Influencer Marketer & Content Creator: My Experience
How to Spot a Fake Influencer
How to Work With Brands
These are tips and tricks that could be helpful for you as a content creator considering I’ve been a marketing manager / influencer marketing manager, so generally speaking I know what they want from you as well as the games they play against you
The key to it is, if they wanna pay you, most likely they’ll just do it from the jump. RARELY do they actually intend on paying you in the future, so just assume gifted gifted gifted till you’re a big creator (over 150k)
If you hear THIS SENTENCE for a collaboration, know the brand is lying to you
If it’s not a very gooodddd price, don’t let them ever suddenly spark ad ur video retroactively! But even if it’s before you do a collaboration or after the fact when they see your video and wanna spark at it such as the case in this video I can tell...
Spark Ad Costs - DO NOT ACCEPT THIS
If you’re a content creator, watch this video to learn the difference, and if you do already know the difference, watch it again, so the companies don’t gaslight you ahah. If you’re an influencer marketer and you try this on me one more time, I’m gon...
PR vs Gifted Collab vs Paid Collab
The long answer is no, but this video explains why. I need you to know brands DO NOT RESPECT YOU until you have atleast 1M followers, play their game, and I’ll tell what I’ve experienced so far on both sides of the coin to help you. Long story short,...
Are Spark Ads Good for You?
As someone who’s worked on the other side of things I have a lot of opinions when it comes to UGC stuff but since these coaches selling packages have suddenly flooded my fyp for no reason I just had to say it. If you wanna do UGC on your own, I think...
Don’t Do UGC With Brands If You Need A Coach
Many of you may know this already but… here’s a good list of examples of ways to know if a brand is probably shady and is going to screw you over in a deal or not!
How to Know if a Brand is Shady
The video explains why in more detail but…. Long story short ALWAYS EMAIL FIRST even if you’re not sure if it’s the right email, then if no replies come in, try DM
How to Reach Out to Brands
Now there’s a lot of ways you can go about emailing a brand but if you’re lost on where to start I think this is a good general footprint of how you should go about emailing them!
Email Tips
A lot of times it’s for free advertising, but there are some caveats!!
Does Comment = Collab?
Here are a few brands that are actually good to work with under 10k in the kbeauty sphere (they treated me well too so I'm expecting the same for you)
Who to Collab With
If you want gifted collabs or free events (Korea only for events) download this app! It’s got a kbeauty focus and is made for those in the USA and Korea. There is the OCCASIONAL paid collab but don’t expect anything, but for gifted it’s good!
Nurilounge
Another great app for gifted collabs! I’m not sure how many countries they’re in but they’re great to work with and if ur okay with gifted it’s a must
Picky
If you want to do gifted experiences in Korea this is a fab platform! I’ve done many food collabs here and they’re very sweet!
Event Collab Platform Korea
What Would I Buy (Given My Insider Info)
Meeting a lot of the faces behind these brands / learning what actually helps the brand make money via ingredients, what they spend on marketing, their current research products etc; tells me a lot about the brands and what we should actually buy, so...
Naturally, I do know more about Korean beauty products than I do western ones given my working experience being mostly in Korean beauty. But there are also some western brands that I fell in love with along the way and do trust their formulas as well...
What Would I BUY at Sephora after Working With Sephora
They’re one of the few luxury skincare products that are VERY GOOD overall! I like this brand so much. I literally buy it for my mom every year!! But there’s def a lot of products (half I’d say) that are a total waste of time
What’s Worth Your Money? Sulwhasoo
So of course it depends on your skin type for this brand, but some of them are amazing for ALL, some it depends on your skin type, and some… no
Whats Worth Your Money? AXIS-Y
If it’s beta glucan BUY IT, if it’s not then maybe consider it more (and in some cases just no)
What’s Worth Your Money? IUNIK
Kbeauty Influencer Marketer & Content Creator: My Experience
Just because I worked in influencer marketing DOES NOT mean I'm perfect, I experience also a lot of bs just like every other creator, so I want to tell you what I learned / my experience so you can either learn from me or at the very least you wont f...
Defamation law… in this video I talk about my experience with it and the difficulty fighting it. If we all start fighting back can they sue us all? Defamation law is crazy but we need to figure out how to make our opinions known despite…
The Reason So Many Kbeauty Creators Lie
Companies NEED YOU not the other way around always remember that, and the main reason I spoke about the story is I want people to know that they’re not the only ones dealing with this and they’re not gonna gaslight themselves into thinking that this ...
My Worst Gifted Collab Story
This is one of the worst experiences that I had with a brand (not the worst, but definitely one of them) and I think I got screwed over in the case that like I often think that influencer marketing managers are as nice as I was when I was doing the j...
Some Marketing Agencies are EVIL
How to Spot a Fake Influencer
There are sort of two sides to this coin… this section will include all the HORRIBLE influencers you're likely thinking of that are sellouts and lie, but lets also consider the more insideous side of this- the law. Some governments (such as South Kor...
Honestly I trust beauty developers online far more than the doctors cuz they don’t seem to be misinformed. I got the idea to talk about this from James Welsh he has honestly been the only one I’ve seen ever call out doctors for spreading misinformat...
Most TikTok Dermatologists are Sellouts
Once again not your job you shouldn’t even HAVE to think about this, but businesses put creators in tough legal positions sometimes.. especially in Korea but this also works for other countries when the influencer wants to be “brand friendly”
Navigating Influencer Lying: How to Spot Lack of Sincerity Part 3
Again, while it’s not your job to decode their messages and sincerity, influencers sometimes have legal obligations that affect what they promote regardless of their true opinions.
Spotting Fake Influencer Behavior Part 2
This is from a Korea creator perspective, but do you know these notes can be used abroad as well when you’re considering influencers that are trying to be supposedly brand friendly. While it’s not your job to decode their messages, influencers someti...
Decoding Influencers Lack of Sincerity: How to Spot it
It’s upsetting because actually there’s likely a lot of creators in your profile not just within the skin care space but in many spaces that are actually like this and it’s very difficult to tell who is a real person and who is one of these style cre...
The Craziest Marketing Strategy by Beauty Brands