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Viral Must-Haves That Are Worth It

Purple Star emoji 15 items
These are the internet-famous products that actually live up to the hype. From TikTok-viral skincare to cult-fave beauty buys, I’ve tested (or watched enough trusted people test) these so you don’t have to waste your money. 💄 Beauty + skincare 🔥 Tr...
 
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Ultra-hydrating, non-sticky, and smells amazing. TikTok fave that sells out often.
Lip Butter Balm, Vanilla
 
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Highly pigmented, blends like a dream, and goes viral every few weeks for a reason.
Soft Pinch Liquid Blush
 
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Hybrid highlighter/foundation/primer. Gives that filtered glow IRL.
Hollywood Flawless Filter: Glow Booster
 
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OG viral lip product that continues to deliver. Thick, glossy, and healing overnight.
LANEIGE Lip Sleeping Mask Intense Hydration with Vitamin C
 
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Sol de Janeiro Brazilian Bum Bum Cream
Brazilian Bum Bum Cream - Skin Tightening Body Cream
 
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Insta-glow serum that also brightens over time.
Watermelon Glow Niacinamide Dew Drops
 
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Pricey, but for those who use it regularly, it replaces multiple tools and gives fast results.
Dyson Airwrap™ multi-styler and dryer
 
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Skincare + makeup hybrid. Hydrating, brightening, and widely loved.
Revealer Concealer
 
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Viral for clearing pores + reducing texture. One of the most repurchased items online.
SKIN PERFECTING 2% BHA Liquid Exfoliant
 
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Affordable, powerful, and everywhere for a reason. Fights blemishes and oil.
The Ordinary Niacinamide 10% + Zinc 1%
 
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Beautiful neutrals, great quality.
Master Mattes® Eyeshadow Palette: The Original
 
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Hailey Bieber's brand. Some shades go viral on drop.
peptide lip treatment - unscented
 
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Mix with skincare for an instant glow.
D-Bronzi™ Anti-Pollution Sunshine Drops
 
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TikTok-viral skin soother, especially for acne or irritation.
SOS Daily Rescue Facial Spray with Hypochlorous Acid
 
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A luxurious dual-purpose scrub that exfoliates and hydrates both scalp and body. It uses natural sugar crystals to gently remove flakes and buildup, while coconut oil nourishes and softens skin. Infused with OUAI’s signature Melrose Place scent, this...
Scalp & Body Scrub