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Makeup Dupes That Actually Work

Purple Star emoji 22 items
Affordable swaps for the high-end makeup everyone wants — same look, way less money. Every pick is one I'd actually recommend.
Sections
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Skin & Prep

 
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A 25-day advent calendar full of beauty surprises.
BEAUTY FINDS BY ULTA BEAUTY   | 25 Days of Beauty Advent Calendar
 
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A limited-edition advent calendar with beauty and skincare gifts.
LOVERY   | Limited-Edition Advent Calendar Beauty and Skincare Luxury Gift Set
 
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A gel-cream moisturizer.
NEUTROGENA | Hydro Boost Gel-Cream
 
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A niacinamide 10% + zinc 1% serum.
THE ORDINARY (THEORDINARY.COM) | Niacinamide 10% + Zinc 1% Serum
 
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A classic moisturizing cream.
CERAVE | Moisturizing Cream

Lips

 
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A limited-edition lip + cheek pair in mauve shades sleepy girl + pretzel.
Pocket Pair Limited Edition Lip + Cheek Set - sleepy girl + pretzel - a mauve pair
 
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A squeeze-tube lip balm.
E.L.F. COSMETICS | Squeeze Me Lip Balm
 
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A classic super lustrous lipstick.
REVLON | Super Lustrous Lipstick
 
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A lip lacquer for shine and color.
E.L.F. COSMETICS | Lip Lacquer

Face & Base

 
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A best-sellers set built around Shape Tape Concealer.
TARTE   | SPOTTED: The Icons Best-Sellers Set - Shape Tape Concealer
 
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Up to 30HR wear in a lumi-matte longwear foundation.
MAYBELLINE - Super Stay Up to 30HR Wear Lumi-Matte Longwear Foundation
 
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A loose finishing powder.
MAYBELLINE NEW YORK | Fit Me Loose Finishing Powder
 
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An instant glow powder.
MILANI | Strobelight Instant Glow Powder
 
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A putty-to-powder bronzer that gives the most natural sun-kissed warmth — it blends like a dream, and it's only $8.00.
E.L.F. COSMETICS | Putty Bronzer
 
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A matte powder bronzer for an even, natural-looking glow — such a good high-end dupe at £9.00.
NYX PROFESSIONAL MAKEUP | Matte Bronzer
 
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A silky-smooth blush in Mellow Wine that gives the prettiest flush — and it's only £4.39.
WET N WILD | Color Icon Blush 6g
 
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Four gorgeous blush shades in one palette so you can mix and match your perfect flush — only $9.00.
E.L.F. COSMETICS | Powder Blush Palette

Eyes & Lashes

 
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A brow pencil for an instant lift look.
E.L.F. COSMETICS | Instant Lift Brow Pencil
 
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A mascara for lift and curl.
E.L.F. COSMETICS | Lash 'N Roll Mascara
 
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A washable mascara in a 0.32 fl oz tube.
MAYBELLINE | Lash Sensational Washable Mascara 0.32fl.oz
 
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A 10-pan shadow palette.
WET N WILD | Color Icon 10-Pan Shadow Palette
 
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A shadow palette in I Know That's Bright.
NYX PROFESSIONAL MAKEUP | Ultimate Shadow Palette - I Know That's Bright