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That Girl Makeup Essentials — Budget-Friendly Products That Actually Slay

Purple Star emoji 19 items
I’m a “That Girl” on a budget, so this is my actual makeup bag — the affordable products I reach for every single day. From juicy glosses to glowy primers, these picks never miss and will have you looking effortlessly put-together.
Sections
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Primers & base

My go-to picks for a flawless start. These primers and skin-prep essentials smooth, hydrate, and create the perfect base so makeup applies like a dream and stays put all day
 
Joy Kay profile picture
This is my all-in-one secret for making my makeup last — I use it before foundation for a smooth base and after to lock everything in. It also refreshes makeup during the day without messing it up.
MAC Prep + Prime Fix+ Primer and Setting Spray
 
Joy Kay profile picture
This grips makeup like glue — my foundation stays fresh for hours. Plus, it’s a drugstore gem that works like high-end.
Power Grip Primer - e.l.f. Cosmetics
 
Joy Kay profile picture
This one smells amazing and makes my skin feel soft while giving a smooth base for makeup — plus, the cute pastel packaging is a win.
NYX Professional Makeup - 1.01 oz Marshmellow Smoothing Face Primer

Foundations & concealers

Lightweight, breathable coverage that lets my skin shine through. These are my ride-or-dies for that fresh, no-makeup makeup look.
 
Joy Kay profile picture
My skin but better! Lightweight, buildable, and blends like a dream without breaking the bank.
Natural Beige 220 Fit Me Matte + Poreless Liquid ...
 
Joy Kay profile picture
This concealer is THAT GIRL. It covers everything without looking cakey, blends like a dream, and feels light on the skin. Hydrating, smooth, and totally clean-girl coded.
Medium Warm Hydrating Camo Concealer - e.l.f. Cosmetics
 
Joy Kay profile picture
Lightweight but with amazing coverage — this foundation survives heat, long days, and even a little sweat without looking cakey.
Infallible 24H Fresh Wear Foundation In A Powder - L'Oréal
 
Joy Kay profile picture
The viral “glow filter” everyone uses — gives a soft, radiant finish and dupes the Charlotte Tilbury one for wayyy cheaper
Halo Glow Liquid Filter Complexion Booster

Brows & eyes

From fluffy brows to soft, defined eyes—these are the staples I reach for to frame my face and keep my gaze on point, effortlessly.
 
Joy Kay profile picture
Feather‑light strokes, budge‑proof hold, and instant brow definition—even my sparse areas fill out perfectly. Affordable and always on repeat.
Taupe Micro Brow Pencil Vegan Eyebrow Pencil - NYX Professional Makeup | Ulta Beauty
 
Joy Kay profile picture
Ink-black, waterproof, and precise—I use this for sharp wings or subtle tightlining. Long-wear meets easy coziness.
Black Epic Ink Waterproof Liquid Eyeliner - NYX ...
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Joy Kay profile picture
A 16-shade palette packed with buttery mattes and soft metallics—my daily go-to for easy day or glam night looks. Pigmented, blendable, and just clean-beauty vibes.
Ultimate Color Shadow Palette Warm Neutrals - NYX Professional Makeup | Ulta Beauty
 
Joy Kay profile picture
Lightweight, breathable coverage that lets my skin shine through. These are my ride-or-dies for that fresh, no-makeup makeup look.
Worth The Hype Volumizing & Lengthening Black Mascara - NYX Professional Makeup | Ulta Beauty
 
Joy Kay profile picture
Gives crazy lash length and lift — perfect if you don’t wear falsies but still want that “soft glam” vibe.
Maybelline New York Black Mascara for Extremely Long Eyelashes, Lash ...

Lips

Juicy glosses, soft tints, and everyday staples—these lip faves bring the final touch without doing too much.
 
Joy Kay profile picture
This gloss is that girl—not sticky, super glossy, and smells like cupcakes. "Praline" is the perfect everyday gloss for that juicy lip look.
Praline Butter Gloss Non-Sticky Lip Gloss - NYX ...
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Joy Kay profile picture
Sharp tip, smooth glide. This liner gives that snatched 90's lip definition without trying too hard. A must for layering glosses or lipsticks.
elf Cosmetics Love Triangle Lip Filler Liner
 
Joy Kay profile picture
A soft matte that feels like butter—creamy, breathable, and never dries out my lips. Perfect nude or baddie pop without the drama.
Powder Kiss Moisturizing Matte Lipstick - MAC | Ulta Beauty
 
Joy Kay profile picture
Literally the it girl lip gloss right now — non-sticky, super juicy, and makes your lips look naturally plump
Fat Oil Lip Drip Lip Gloss| NYX Professional Makeup

Tools & extras

The little things that make a big difference—brushes, blenders, and extras I reach for every time to keep my routine smooth and effortless.
 
Joy Kay profile picture
Blends like a dream—whether I’m working with liquid, cream, or powder. Soft, bouncy, and super affordable. A must-have.
Total Face Sponge - e.l.f. Cosmetics
 
Joy Kay profile picture
This brush and sponge kit covers all the basics—from foundation, blush, shadow, to blending. Bristles are soft, clean, and priced perfectly. My go-to set when I want everything seamless.
Level Up Makeup Brush + Blending Sponge Set - Real Techniques | Ulta Beauty
 
Joy Kay profile picture
Gives my lashes a natural lift before mascara, making my eyes look more awake instantly.
Pro Eyelash Curler - e.l.f. Cosmetics