Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
Sign up for free
Discover
Login
2025 Best of Beauty Awards
101 items
By
Megan Hoeneveld
Over 100 of the best skincare, makeup, hair and beauty products I used and recommended throughout 2025.
2
1
Sections
13
Cleansers, Hydrators + SPF
Serums + Actives
Foundations + Concealers
Primers + Powders
Setting Sprays + Facial Mists
Blushes
Cleansers, Hydrators + SPF
Best Micellar Water
NIVEA Regenerating Serum Micellar Water
Best Active Cleanser
Aspect Dr Deep Clean Cleanser
Best Daily Cleanser
The Ordinary Glucoside Foaming Cleanser
Best Hydrating Serum
iUNIK Beta-Glucan Power Moisture Serum
Best Repairing Cream for Sensitive Skin
Avène Cicalfate+ Restorative Protective Cream
Best Eye Cream
Beauty of Joseon Revive Eye Serum: Ginseng + Retinal
Best Moisturiser for under makeup
e.l.f Holy Hydration! Face Cream - Fragrance Free
Best Mattifying Moisturiser
La Roche-Posay Effaclar Mat Anti-Acne Moisturiser
Best SPF for under makeup
Avène Sunsitive® Sunscreen Spray SPF50+
Best Budget Sheet Mask
Garnier Hydra Bomb Pomegranate Sheet Mask
Serums + Actives
Best for Wrinkles, Pores + Glass Skin
SkinCeuticals P-TIOX Anti-Wrinkle Serum
Best Liquid Exfoliator
Paula's Choice 2% BHA Liquid Exfoliant
Best for Oily Skin + Pimples
Sephora BHA PHA Targeted Pores Serum
Best for Oily Skin + Pores
The Ordinary Niacinamide 10% + Zinc 1%
Best for Targeting Wrinkles
The Ordinary Argireline Solution 10%
Best for Redness + Texture
The Ordinary Azelaic Acid Suspension 10%
Winner: Best Retinol
SkinCeuticals Retinol 0.5
Runner Up: Best Retinol
Celimax Vita-A Retinal Booster
Best Hydrating Retinol
Software Skin Retinol Complex Oil
Foundations + Concealers
Best Foundation: Medium Coverage
Maybelline SuperStay Lumi-Matte Foundation
Best Foundation: Full Coverage
Anastasia Beverly Hills Impeccable Foundation
Best Foundation: Light Coverage and Best Concealer: under eyes
NYX Bare With Me Concealer Serum
Best Concealer: Medium Coverage
Maybelline Fit Me Concealer
Best Dark Circles Colour Corrector
Morphe Wakeup Artist Under Eye Correcting Concealer – shade Blossom
Best Concealer: Full Coverage
Anastasia Beverly Hills Magic Touch Concealer
Primers + Powders
Best Primer: Smoothing + Redness
e.l.f. Cosmetics Tone Adjusting Green Primer
Best Primer: Pores + Longwear
e.l.f. Cosmetics Liquid Poreless Putty Primer
Best Loose Powder: Setting
KimChi Chic Puff Puff Pass
Best Loose Powder: Colour Correcting
MCo Beauty Correcting Quad Loose Powder
Best Pressed Powder for touch-ups
Holme Beauty Empowder Duette
Best Pressed Powder for extra coverage
MCoBeauty Miracle Flawless Pressed Powder
Setting Sprays + Facial Mists
Best for Blurring + Mattifying
Danessa Myricks Yummy Skin Liquid Blurring Balm Setting Spray
Best Budget Buy
Revolution Sport Fix Fixing Spray
Best Dupe for Urban Decay All Nighter
e.l.f Stay All Night Micro-Fine Setting Mist
Best Hydrating Mist
Caudalie Grape Water
Best Skincare/Glowy Mist Hybrid
d'Alba White Truffle First Spray Serum
Best Oil Control Spray for tocuh-ups
Quick Faced 2 In 1 Oil Control Spray
Blushes
Best Powder Blush: Glowy
RMS ReDimension Hydra Powder Blush – shade Crystal Slipper
Best Powder Blush: Neutral-toned Matte for all skin tones (universally flattering rosey, peach brown)
MAC Powder Blush – shade Melba
Best Powder Blush: Warm-toned Matte (light peach)
e.l.f. Cosmetics Primer-Infused Blush – shade Always Cheeky
Best Powder Blush: Cool-toned Matte (pale cool pink)
ROMAND Better Than Cheek – shade C02 Blueberry Chip
Best Blonzer (blush-bronzer hybrid)
Patrick Ta Major Headlines Double-Take Creme & Powder Blush – shade She's So LA
Best Liquid Blush
e.l.f. Cosmetics Camo Liquid Blush
Bronzers
Best Cream Bronzer
Tanielle Jai Bronzour
Best Cream Bronzer: Drugstore
Milani Cheek Kiss Cream Bronzer 120 Spilling Tea
Best Contour
Maybelline City Bronzer & Contour Powder
Best Powder Bronzer: Satin/Glowy
ReDimension Hydra Bronzer
Best Powder Bronzer: Shimmer
MAC Cosmetics Mineralize Skinfinish Global Glow
Best Liquid Bronzer (I use a darker shade to bronze, 36)
Maybelline Superstay 24H Skin Tint with Vitamin C
Eyes + Brows
Best Eyeliner: Pencil
Revlon ColorStay Multi-Liner – 005 Off Roading
Best Eyeliner: Liquid
NYX Professional Makeup Epic Ink Liner
Best Eyeshadow Stick
Mecca Max Zoom Shadow Stick – shade Rust
Best Mascara for Volume + Wispy Lashes
L'Oreal Lash Paradise Mascara
Best Waterproof Mascara
L'Oreal Paris Lash Paradise Waterproof Mascara
Best Mascara for Lifting + Thickening
Maybelline Lash Sensational Mascara
Best Brow Gel
Maybelline Super Lock Tinted Brow Glue
Best Brow Pencil
NYX Powder Louder Brow Pencil
Best Brow Pen
Maybelline Build a Brow
Best Eyeshadow Palette
Anastasia Beverly Hills Soft Glam Palette
Best Eyeshadow Palette: Mini
MAKE UP FOR EVER Artist To Go Eyeshadow Palette
Best Sparkly Eyeshadow Topper
ColourPop Super Shock Shadow – shade Ritz
Lips
Best Longwearing Lip Liner
Maybelline Lifter Lip Liner
Best Lip Contour Shade
Rimmel London Lasting Finish Lip Liner – shade Cappuccino
Best Lip Liner Shade Range
Anastasia Beverly Hills Lip Liner – shade Deep Taupe
Best Lip Mask
Laneige Lip Sleeping Mask
Best Peptide Lip Treatment
Ole Henriksen Pout Preserve Peptide Lip Treatment – shade Crème Brûlée
Best Liquid Lip Balm
Rare Beauty Stay Vulnerable Glossy Lip Balm
Best Glossy Lipstick Balm
Revlon Super Lustrous™ Glass Shine Balm – shade Nude Illuminator
Best Lipstick Formula
M.A.C Cosmetics Macximal Silky Matte Lipstick
Best Lipstick Formula: Drugstore
Revlon Super Lustrous Ultra Lipstick
Tools + Brushes
Best Multi-tasking Powder Brush
Holme Beauty Brush Number Five
Best Brush Set
Peaches & Cream Top 10 Brush Set
Best Essential Brushes Set
The Quick Flick Quick Faced 8 Essential Brush Set With ...
Best Powder Puffs
MCoBeauty Makeup Setting Puffs
Best Budget Beauty Sponges
OXX Cosmetics 2 Pack Blender Sponge
Best for removing peach fuzz
Revlon Face Defuzzers
Best Gua Sha
Stainless Steel Gua Sha Facial Tool
Hair care + styling
Best Hair Growth Serum
L'Oréal Paris Elvive Growth Booster Anti-Fall Scalp Serum
Best Shampoo
Pantene Miracles Keratin Shampoo
Best Conditioner
Pantene Miracles Keratin Conditioner
Best Toning Hair Mask
Christophe Robin Shade Variation Mask
Best Leave-in Product
Redken Acidic Color Gloss Leave-In Spray
Best Dry Shampoo for an oily scalp and promoting hair growth
HASK Tea Tree Oil & Rosemary Invigorating Dry Shampoo
Best Hair Oil
HASK Argan Oil Repairing Hair Oil
Best Anti-frizz Serum
DJ Natural Look Static Free Frizz Shine Serum
Best Blow Dry Styling Tool
VS Sassoon Hydro Smooth Hot Air Styler
Best Lightweight Hairspray
L’Oreal Paris Elnett Satin Normal Strength Hairspray
Best Semi-Permanent Hair Colour
L’Oréal Paris Casting Creme Gloss Semi-Permanent Hair Colour
Body
Best Body Lotion: Lightweight
Vaseline Gluta-Hya Dewy Bright Serum Burst Lotion
Best Body Lotion: Rich
Nivea Rich Nourishing Body Lotion
Best Hair Removal Cream
Boddi Hair Removal Cream
Best Body Wash
Sundae Shower Foam
Best Repairing Balm
CeraVe Advanced Repair Balm
Best Skin Barrier Cream
Sudocrem Healing Cream
Best Body Oil
NUXE Huile Prodigieuse® Riche Multi Purpose Dry Oil
Best Fake Tanning Product
Bondi Sands Liquid Gold Self Tanning Foam
Best Body Sunscreen
Hawaiian Tropic Silk Hydration Lotion SPF50+
Nails
Best Nail Polish Remover
Oscar Orsen Nail Polish Remover
Best Nail Strengthener
Sally Hansen Advanced Hard As Nails
Best Nail Polish Formula
Sally Hansen Miracle Gel Nail Colour
Best Nail Polish Formula: Vegan + Cruelty Free
Mavala Mini Color Nail Polish
