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TRUE Neutral Makeup Essentials for Fair/Pale Skin

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If you have pale skin with neutral undertones, finding makeup that enhances your complexion without looking too warm, too cool, or washed out can feel like a challenge. The key is choosing neutral undertone makeup: products with balanced shades that ...
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Base 🧼

To achieve a seamless, natural complexion, look for neutral foundation and concealer shades that match pale skin without causing ashy or orange cast. Lighter coverage or sheer blends are often best for everyday wear on fair skin, while buildable form...

 
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This talc-free and skin-loving buildable powder foundation comes in MULTIPLE shade range options for cool or warm-leaning neutral skin tones!
Light 08 ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 - bareMinerals | Ulta Beauty
 
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Shade 01 & 04 neutral are without a doubt the BEST balanced undertone shades, plus the added arnica reduces any inflammation and blends into the skin like a dream!
Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica - HAUS LABS BY LADY GAGA |
 
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Milani carries a killer line of budget-friendly base options that perform on par with luxury brands. Shades Pure Ivory and Light Nude are both amazing neutral options!
Milani Conceal + Perfect Longwear Concealer - 115 Light Nude - 0.17 fl oz
 
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Of course I HAD to include the full routine… Haus labs has been unbeatable for me when it comes to natural finish and true-neutral undertone base products!
Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica - HAUS LABS BY LADY GAGA | Sepho

Eyes & Brows 👁

For eyeshadow for fair skin, neutrals like taupe, soft brown, beige, soft shimmer, satin finishes, and balanced nude tones frame the eyes beautifully. Matte and satin neutrals help define the crease and lid without overpowering a fair complexion.

 
Skyler Nelson profile picture
FORGET TAUPE! This NYX micro-brow pencil in shade Ash Blonde has been the only true pale neutral I've found in a sea of “taupe” that always pulls either green or orange!
Ash Blonde Micro Brow Pencil Eyebrow Pencil - NYX Professional Makeup | Ulta Beauty
 
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I've noticed most ‘neutral’ or ‘nude’ eyeshadow palettes tend to actually lean WAY more cool-toned than anything! TRUST the naked3 soft pink includes a range of base, shimmers, and mattes that work perfect on neutral or olive skin!
0.11 oz Naked3 Soft Pink Eyeshadow Palette - Urban Decay Cosmetics | Ulta Beauty
 
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If you're looking for the perfect universal sculpting shadow- MAC is a trusted source when you're looking a true cool-neutral undertones! This one can even double as a natural bronzing shade that won't pull orange!
Charcoal Brown Matte Eyeshadow - MAC | Ulta Beauty
 
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ABH brow products have the best realistic shade range ever since 2016 Dipbrows!
Taupe Brow Wiz Precision Eyebrow Pencil - Anastasia Beverly Hills | Ulta Beauty

Lips 💄

Neutral lip colors: muted rosy nudes, dusty pinks, and my-lips-but-better shades—pair perfectly with fair, neutral undertones. Pair with a lip liner in a soft neutral or mauve tone for definition that doesn’t skew too warm or too cool.

 
Skyler Nelson profile picture
I was so happy I gave this new lippie a try in shade Swipe 2 Smooth- a yummy chocolately cherry cola shade that smells like an equally yummy cookie! I've already repurchased
Swipe 2 Smooth Smushy Matte Lip Balm - NYX Professional Makeup | Ulta Beauty
 
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The black honey we all know and love comes in this non-sticky lip and cheek OIL formula for a gorgeous monochrome makeup look even on the go!
Black Honey Pop Lip + Cheek Oil - Clinique | Ulta Beauty
 
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This liner in shade Wherever Walnut stays put all day and looks amazing in your favorite combo or on it's own (plus this is Sabrina Carpenter's signature liner shade)!
Artist Color Pencil: Eye, Lip & Brow Pencil - MAKE UP FOR EVER | Sephora
 
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The original Pillowtalk shade liner + balm stick is a neutral girlies nude dream!
Charlotte Tilbury Lip Cheat Lip Liner

Blush & Sculpt ✨

Soft rose, muted mauve, and neutral pink blushes offer a subtle, healthy flush on fair skin without looking too bright or clownish. Cream or liquid formulas can be sheer and buildable- ideal for neutral undertones and fair complexions.

 
Skyler Nelson profile picture
Rare's liquid blush in shade Encourage has lasted me YEARS and has been my go-to blush shade since mid-pandemic
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
 
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The Double Take blush duo in shade She Goes To The Gym is the perfect flushed-from-a-workout rosy shade!
Major Beauty Headlines - Double-Take Crème & Powder Blush - PATRICK TA | Sephora
 
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For cool-neutral skin tones, I've found shades leaning more cool/griege look 100x times better than a warm-toned bronzer especially in natural sunlight!
Amber Match Stix Contour Skinstick - FENTY BEAUTY by Rihanna | Ulta Beauty
 
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I have been gatekeeping this Ulta complexion stick in the shade medium- happens to be the most PERFECT neutral sculpting contour shade!
Medium Moisturizing Complexion Stick - ULTA Beauty Collection | Ulta Beauty