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Trending Makeup Must-Haves 2025: Glowy, Effortless & Chic

Purple Star emoji 16 items
Ready to upgrade your makeup bag? 💄 These are the hottest beauty products everyone’s talking about right now—from viral TikTok finds to timeless holy grails. Whether you’re going for natural glow, bold glam, or just want to refresh your everyday loo...
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Face 🙎🏽‍♀️

 
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This blush is EVERYTHING. Super pigmented but blends like a dream—plus, it lasts all day. A little goes a loooong way!
Soft Pinch Liquid Blush | Long-Lasting Dewy & Matte Blushes
 
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The glow this gives? Unreal. ✨ You can wear it alone, under foundation, or mix it in. Instant filter in a bottle.
Charlotte Tilbury - 4.5 Medium Hollywood Flawless Filter
 
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The viral dupe for CT Flawless Filter—and honestly, sooo good for the price. Perfect glowy base.
e.l.f. Halo Glow Liquid Filter Highlighter - 1.06 fl oz
 
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Gives that soft-focus, airbrushed vibe. Use it as a finishing powder for a lit-from-within glow.
Ambient™ Lighting Finishing Powder | Your Perfect Light
 
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This is like sunshine in a bottle ☀️. Super sheer, super glowy—you can wear it alone for that ‘I don’t wear makeup but my skin just happens to be perfect’ vibe.
Saie Glowy Super Gel | All-Over Luminizer | Clean Highlighter
 
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Fun, cooling, and it gives that just-ate-a-popsicle flush. Plus, it’s a two-in-one for cheeks and lips. Summer must-have.
Cooling Water Jelly Tint Blush + Lip Stain

Eyes 👀

 
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TikTok’s fave mascara—and for good reason! Adds major length and volume without clumps. Drugstore gem 💎.
Maybelline Lash Sensational Sky High Lengthening Mascara - 0.24 fl oz
 
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The OG brow pencil. Easy to use, precise, and natural-looking. Your brows but better.
Anastasia Beverly Hills - Medium Brown Brow Wiz Precision Eyebrow Pencil
 
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Perfect everyday palette—neutrals that blend seamlessly. Makeup artist approved 👏.
Eye Makeup, Eyeshadow Palettes & More
 
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The drama this mascara gives… unreal. Big, bold lashes without falsies. It’s iconic for a reason.
Too Faced Better Than Sex Volumizing & Lengthening Mascara
 
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Smudge-proof, budge-proof, and comes in so many fun shades. You can do smoky or colorful looks without worrying it’ll melt off.
24/7 Glide-On Eye Waterproof Eyeliner Pencil

Lip 💋

 
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Not sticky, super shiny, and the shades are universally flattering. Perfect “throw in your bag” gloss.
FENTY BEAUTY by Rihanna - FU$Y Gloss Bomb Universal Lip Luminizer
 
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Affordable dupe vibes, nourishing + glossy. I keep one in every bag 🙈.
Fat Oil Lip Drip Lip Gloss| NYX Professional Makeup
 
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The ultimate bougie lip treat. 💅 Hydrating, glossy, and makes lips look super plump.
001 Pink Addict Lip Glow Oil - Dior
 
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This one feels like skincare and gloss had a baby. Hydrating, juicy, and never sticky. Honestly, it’s lip comfort food.
ShineOn Lip Oil Jelly
 
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Matte lips that don’t crack or feel dry? Yes please. These shades are sooo flattering.
Lip Lingerie XXL Matte Liquid Lipstick