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Makeup for Women 30 and over

Purple Star emoji 21 items
These products are my favorite to use now that I’m 36. I’ve made so many reviews on my TikTok (smilingjoce) and would only recommend what I’ve tried. If you are someone over the age of 30 and the products from your 20s aren’t cutting it, let me help ...
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Foundations

Foundations for all skin types, luxury and drugstore included! These are my most tested, loved and recommended selections that i personally use.
 
Jocelyn Santiago profile picture
Great for dry, normal and mature skin
Foundations: Seamless & Flawless Finish
 
Jocelyn Santiago profile picture
This Haus Labs foundation has a beautiful luminous finish. I like to wear it on days I need my foundation to help my skin out, especially if I’ve had a rough night.
triclone™ skin tech medium coverage foundation
 
Jocelyn Santiago profile picture
This Benefit Porefessional Foundation is a MATTE foundation and wonderful for anyone who has accentuated pores. This wears beautifully throughout the day and doesn’t need setting powder. GREAT for oily skin.
The POREfessional Foundation: Smoothing Blur Foundation
 
Jocelyn Santiago profile picture
The OG! Armani Luminous Silk! So many people love this foundation for weddings and day to day use. Although I do think it’s steep in price, I see why people love it.
Luminous Silk Perfect Natural Glow Foundation
 
Jocelyn Santiago profile picture
Lancôme Teint Idole foundation is probably my #1 recommendation on this list in luxury. It has SPF, is lightweight, has beautiful undertones especially if you are olive. I use shade 400W.
Teint Idole Ultra Wear Breathable Coverage Foundation - Lancôme
 
Jocelyn Santiago profile picture
This will last ALL DAY LONG I’m not even joking! The L’Oreal Skin Ink foundation and concealer in 1 really does deliver. Just be aware of your have acne prone skin, this may leave residue if you do not properly remove it.
Infallible Skin Ink up to 48H Longwear 2-in-1 Foundation Concealer
 
Jocelyn Santiago profile picture
This is a cult classic foundation. Dependable, long lasting and suitable for all skin types.
NARS Foundation Makeup: Liquid, Powder, Matte

Concealers

As someone with purple tone under eyes, these foundations keep me looking awake and aware. I have used each one of these and would only recommend the best!
 
Jocelyn Santiago profile picture
This is one of the few concealers I actually see depuff my undereye. It does need setting powder to stay all day but the skincare benefits are worth it! I get shade 30.
Triclone ™ Skin Tech Hydrating + De-Puffing Concealer
 
Jocelyn Santiago profile picture
This is a creamy, medium to full coverage concealer. Perfect if you have dry under eyes. Does need setting powder, but has great undertones for POC! I use Mango Drop.
Kulfi Beauty Crease-Proof Long-Wear Hydrating Clean Concealer
 
Jocelyn Santiago profile picture
This is a full coverage ultra creamy concealer. I use shade P5 for brightening.
Hy-Glam Concealer
 
Jocelyn Santiago profile picture
I was pleasantly surprised by this Kylie Cosmetics concealer. It’s a comfortable, natural matte that doesn’t even need setting powder. I use shade 6.5N
Power Plush Longwear Concealer
 
Jocelyn Santiago profile picture
This NYX Bare With Me Concealer can be used as both a skin tint or concealer. It’s lightweight, easy to travel with! I love NYX concealers. It really is a natural finish for someone who doesn’t want an obvious makeup look.
Bare With Me Concealer Serum | NYX Professional Makeup
 
Jocelyn Santiago profile picture
If you have dark circles that are in need of a wake up call, the It Cosmetics Bye Bye Undereye concealer is a cult favorite! You only need a tiny dab.
Bye Bye Under Eye Full Coverage Waterproof Concealer

Cream/Liquid Bronzer

I’m not a fan of an over-bronzed look, so something buildable is more versatile in my book!
 
Jocelyn Santiago profile picture
I can’t even begin to tell you how much I love this Makeup By Mario bronzer. It is buildable and great for all skin types. It is not overdone, and makes your skin look healthy.
MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer
 
Jocelyn Santiago profile picture
SAIE is a fun, youthful brand. This is an easy to use, gel/cream hybrid formula. Long lasting and can be used with or without foundation.
Saie Dew Bronze | Soft-Focus Effortless Liquid Bronzer
 
Jocelyn Santiago profile picture
The Natasha Denona Hy-Sculpt Bronzer lasts all day and in my opinion is moisturizing.
HY-SCULPT Liquid Bronzer

Blush (Liquid + Powder)

 
Jocelyn Santiago profile picture
For $10, this NYX butter melt blush is packed with pigment. It’s dependable on even the hottest, humid day. Truly a steal!
Buttermelt High-Pigment Blush | NYX Professional Makeup
 
Jocelyn Santiago profile picture
The texture of the MAC glow play blush is not only fun, it’s versatile. I love the shade true harmony, and it sits beautifully on top of powder.
Glow Play Cushiony Blush
 
Jocelyn Santiago profile picture
These Benefit Blushes are easy to blend and perfectly pigmented. I love Shelly, it gives me a pink pop with a highlight glow!
Blush Makeup
 
Jocelyn Santiago profile picture
This is a creamy, but gel like texture. Perfect for those “no-makeup makeup” days. I like Saie’s blush because it’s hydrating.
Saie Dew Blush™ | Liquid Cheek Flush
 
Jocelyn Santiago profile picture
This NYX liquid blush ensures bouncy cheeks and is a dupe for the SAIE one!
Fat Cheeks Juicy Liquid Blush | NYX Professional Makeup