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Underestimated Makeup Brands
80
items Discover the underrated curated cosmetic must-haves at United Shades of Beauty — a thoughtfully curated collection celebrating inclusive shades, clean formulations, and standout performance. We curated Multitasking pigments and hydrating balms, each ...
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Sigma Beauty
Moira Cosmetics
Epiclight Beauty Lip Flip and Cheek Balms!
Ortega Beauty
Koh Gen Do
Ofra Beauty
Sigma Beauty
Sigma Beauty is a cosmetics brand renowned for its high-quality makeup brushes and tools, offering innovative products that enhance beauty and artistry.
natural beauty. Enjoy exploring our favorites!
Sigma Eyeshadow Palettes
Rating: 🪩🪩🪩🪩🪩
Sigma’s eyeshadow palette delivers on pigmentation, blendability, and versatility: rich, true-to-pan colors that layer smoothly and diffuse without patchiness, making it easy to create everything from sof...
Sigma Cool Beauty Eyeshadow Palette 🎨 ❤️❤️❤️
Get the hydrating boost of a moisturizer and the lightweight coverage of a liquid foundation all in one perfect product!
Enriched with hyaluronic acid, vitamin E, plant-derived squalane, and niacinamide, the ultra-smooth liquid formula goes on easy a...
Sigma Beauty Skin Perfector Hydrating Tint - 2
The Lash Icon Lengthening & Volumizing Tubing Mascara delivers instant length, bold volume, and ultra-precise separation in one swipe. Its innovative tubing formula wraps each lash in a lightweight, flexible "tube" for dramatic impact that won’t ...
Sigma Beauty Lash Icon Lengthening & Volumizing Tubing Mascara
Fall for this lovely mix of 9 matte eyeshadows, shimmer eyeshadows, metallic eyeshadows, and duochrome eyeshadows. Perfect for creating romantic, day-to-night makeup looks, this travel-friendly eyeshadow palette with pink and jewel-tone shades will h...
Sigma Beauty Rosy Eyeshadow Palette
Experiment with this alluring mix of 9 matte eyeshadows, shimmer eyeshadows, metallic eyeshadows and duochrome eyeshadows. Featuring elemental hues, this travel-friendly eyeshadow palette with green and neutral shades exemplifies the undeniable beaut...
Sigma Beauty Ivy Eyeshadow Palette
Bask in this lavish mix of matte eyeshadows, shimmer eyeshadows and metallic eyeshadows. Elevating any look, this travel-friendly eyeshadow palette includes 9 of our best eye shadows that are perfect for everything from wearable, everyday makeup to f...
Sigma Beauty Ritzy Eyeshadow Palette
You'll devour this bite-sized palette, featuring rich, cool neutral hues in matte and metallic finishes. These 4 stunning shades are perfect for creating everyday looks at home or on the go!
SHADES INCLUDED: Vanilla - Light cream metallic Java - Coo...
Sigma Beauty Tiramisu Eyeshadow Quad
Quickly neutralize discoloration and brighten up your skin with 2 blendable creams you can mix together to customize your shade and seamlessly layer under concealer.
HOW TO USE Using a small makeup brush, combine the two shades in this color-correct...
Sigma Beauty Spectrum Color-Correcting Face Concealer Duo
Seal the deal with this silky smooth, lightweight loose setting powder. Minimizing the appearance of pores, lines and wrinkles, this beautifully blurring powder mattifies and sets makeup for longer wear.
HOW TO USE
Use a large, fluffy face brush to d...
Sigma Beauty Soft Focus Setting Powder In Buttermilk - Light Beige Matte
Moira Cosmetics
Moira Beauty is a cosmetics brand known for affordable, high-quality makeup products. It offers a diverse range of items that empower creative expression and cater to makeup lovers of all ages.
A buttery-soft, high-pigment lip liner crafted in Italy that glides on effortlessly to define, shape, and enhance your lips with a smooth, long-lasting finish.
The Benefits You'll Love: * High-pigment, buildable color * Buttery-soft, long-lasting li...
Moira Angel Touch Liner
An ultra-high-gloss shimmer lip gloss that delivers maximum shine intensity and a fuller, plumper-looking pout.
The Benefits You'll Love: * Ultra-reflective, glass-like shine * Non-sticky, comfortable wear * Deeply hydrates and softens lips * Create...
Moira Angel Glow Gloss
She blooms in spring! Inspired by beautiful spring garden colors, this palette features a whimsical mix of vibrant blues, purples, and earthy browns to unlock your creative side. A beautiful blooming collection of mixed formulas that stand out anywhe...
Moira Pretty Little Thoughts Palette
If you want a lip liner that delivers a bold, highly pigmented color that won't budge, MOIRA Lip Appeal Waterproof Liner is your solution. This retractable soft and creamy liner applies effortlessly with a single stroke, providing a long-lasting form...
Moira Lip Appeal Waterproof Liner (005, Cupcake)
MOIRA Lucent Shadow delivers bendable, soft cream-gel formula with silky-rich pigment. Our cream shadows glide on evenly using a brush or for an incandescent finish use your fingertips. Layer in infinite to create soft, subtle to bold and smoky eye l...
Moira Lucent Cream Shadow (014, Neptune)
Achieve a bronze glow all over year-round with our MOIRA Sun Glow Face & Body Bronzer. An innovated creamy powder with an ultra-fine pearl formula that will give you the perfect glowing skin for any occasion.
Formulated with natural oils: like S...
Moira Sun Glow Face & Body Bronzer (003, Summer Sol)
Face Sculpt Liquid Contour is a lightweight, soft-focus liquid contour for flawless and sculpted cheekbones. With a long-lasting buildable coverage and transfer resistance formula, that will easily blend over foundation without feeling sticky or oily...
Moira Face Sculpt Liquid Contour (200, Soft Warm)
Glow Getter Hydrating Lip Oil is a lip treatment that actually makes your lips healthier while finishing them off with a beautiful gloss.
The formula is made with Apricot oil, which is full of antioxidants, Coconut and Jojoba to lock in moisture to ...
Moira Glow Getter Hydrating Lip Oil (004 Tickled Pink)
Get incredible volume with our innovative mascara! The straight brush catches and coats each lash evenly for intense volume and length. Our unique tubing system ensures long-lasting, smudge-proof, sweat -proof, and water-resistant wear. It's easy to ...
Moira Intense Volume & Lengthening Mascara (001, Blackest Black)
Get ready to create mesmerizing eye looks with Supernova Multichrome Gel Liner! Our unique blend of pigments shifts colors depending on the angle of light, giving you a rainbow effect that’s perfect for any occasion. Its creamy texture glides on smoo...
Moira Supernova Multichrome Gel Liner (009, Buzz)
MOIRA Lasting Priming Cream Shadows is a 2-in-1 cream shadow and eye primer in one pot. This highly pigmented water-resistant formula easily blends, prolongs eyeshadow wear, and can be worn alone without creasing or feeling cakey!
Benefits: Water-Re...
Moira Lasting Priming Cream Shadow (003, Rose Sand)
Moira Signature Lipstick is a lightweight creamy balm texture formula and lip shine in one. Infused with Mango Seed Butter and Squalane for comfortable wear that instantly melts on the lips. A must-have lip shine without being sticky!
* Cruelty-Free...
Moira Signature Lipstick (014, Glowing Champagne)
Sparkle like a diamond with MOIRA Diamond Daze Liquid Shadow. This non-crease, no fallout, and long-lasting formula will glide on effortlessly creating the perfect eye-catching look. Dazzle in multi-chrome shimmers and glitters day and night!
* Crue...
Moira Diamond Daze Liquid Shadow (034, Showpiece)
Shine bright with the MOIRA Starshine Lip Gloss. This lightweight, non-sticky gloss delivers dazzling dimension and comfort in just one swipe. Wear it alone or layer it over your favorite lipstick for a radiant, glassy finish with the perfect touch o...
Moira Starahine Lip Gloss (008, So Sparkle!)
Shine bright with the MOIRA Starshine Lip Gloss. This lightweight, non-sticky gloss delivers dazzling dimension and comfort in just one swipe. Wear it alone or layer it over your favorite lipstick for a radiant, glassy finish with the perfect touch o...
Moira Starshine Lip Gloss (003, Outrageous)
Shine bright with the MOIRA Starshine Lip Gloss. This lightweight, non-sticky gloss delivers dazzling dimension and comfort in just one swipe. Wear it alone or layer it over your favorite lipstick for a radiant, glassy finish with the perfect touch o...
Moira Starshine Lip Gloss (001, Karma)
Shine bright with the MOIRA Starshine Lip Gloss. This lightweight, non-sticky gloss delivers dazzling dimension and comfort in just one swipe. Wear it alone or layer it over your favorite lipstick for a radiant, glassy finish with the perfect touch o...
Moira Starshine Lip Gloss (006, Lovetrap)
you want a lip liner that delivers a bold, highly pigmented color that won't budge, MOIRA Lip Appeal Waterproof Liner is your solution. This retractable soft and creamy liner applies effortlessly with a single stroke, providing a long-lasting formula...
Moira Lip Appeal Waterproof Liner (018, Expert)
Our On the Go collection is the perfect compact palette you will need! Each palette features nine must-have shades of highly pigmented ultra mattes and lustrous shimmers for long-wearing that will bring next-level eye looks anytime!
Every day, every...
Moira Beauty Wineberry Palette
Sparkle like a diamond with MOIRA Diamond Daze Liquid Shadow. This non-crease, no fallout, and long-lasting formula will glide on effortlessly creating the perfect eye-catching look. Dazzle in multichrome shimmers and glitters day and night!
Cruelty...
Moira Diamond Daze Liquid Shadow (002, Goodness)
Get ready to elevate your eye game with Moira Chroma Light Shadow! This incredible product delivers a highly pigmented metallic finish with a foiled effect that is sure to turn heads.
Its micro-fine glitter provides maximum sparkle with minimal fall...
Moira Chroma Light Shadow (016, Born to be)
Epiclight Beauty Lip Flip and Cheek Balms!
Epiclight Beauty is a brand dedicated to enhancing natural beauty with high-quality, sustainable beauty products. Their range includes skincare and cosmetics made from natural ingredients, promoting self-care and confidence.
This lightweight, skincare-infused gel comes in one universally flattering shade that enhances all skin tones. Effortlessly blendable, it hydrates and delivers a soft, lit-from-within-glow for a natural, dewy finish that lasts all day. Because glowin...
Epiclight Luminizing Glow Gel
Natural peptides plump and hydrate lips, smooth fine surface lines and improve lip contour by stimulating collagen production. Immediate and long-term visible benefits.
Powered by Maxi-Lip™ + Dermaxyl™, clinically proven to: - Increase lip volume by...
Epiclight Lip Flip Tints
Discover the secret to a radiant complexion with our Multi-Tasking Blush. This velvety formula effortlessly blends onto your skin, providing a natural flush that complements all skin tones.
The buildable color allows you to achieve your desired inte...
Epiclight Never Settle Radiant Cheek + Lip Blush
Ortega Beauty
Ortega Beauty is a cruelty-free cosmetics brand known for vibrant, high-quality makeup that empowers individual expression and creativity.
Pucker up with our unique gloss formula infused with Blue Agave and Vitamin E, which provide a luscious layer of moisture and incredible shine, creating the illusion of more voluptuous lips for a plumper-looking pout. How to: Apply generously on to l...
Ortega Liquid Icon Hyper Gloss
A unique, sensorial jelly formula of blue agave nectar with a light shimmer and hydro shine brings a touch of radiance to your lips. An advanced formula softens with Vitamin E and locks in moisture with hydro conditioning agents. How to: Apply genero...
Blu Nectar Lip Oil
Elevate your radiance with our Ethereal Glow Balm, 4 versatile highlighters inspired by the enchanting hues of summer skies and sunsets. This multi-use balm is infused with Blue Agave and Vitamin E, providing a luminous, sculpted look that feels both...
Ethereal Glow Balm
Agave Glow is lightweight, buildable color infused with Blue Agave an ancestral beautifying ingredient combined with Vitamin E boosts moisture, creating a youthful, dewy lip with a subtle sheen finish. Available in an assortment of sweet and flirty n...
Agave Glow Color Stick
Our Soft Contour Lip Liner is an innovative velvety formula in a flex tip for a smooth, precise stroke in creating the most stylish lip. A Talc-Free, rich pigment infused with Blue Agave and Vitamin E, diffuses fine lines and stays on until your next...
Soft Contour Lip Liner
Romantic. Sculpted. Timeless. The Lana Bundle brings together Etienne’s go-to lip and glow essentials to recreate the soft definition and ethereal luminosity made iconic by Lana Del Rey. From subtle contour to a glassy finish, this set evokes vintage...
THE LANA BUNDLE ✨
Inspired by Etienne’s signature glam on Christina Aguilera Turn up the glam with The Diva Bundle — a high-impact lip and glow collection designed to capture Etienne Ortega’s signature look on the one and only Christina Aguilera. This set brings toget...
THE DIVA BUNDLE 💋
Koh Gen Do
Koh Gen Do is a luxury Japanese skincare and cosmetics brand known for its innovative formulations that blend natural ingredients with advanced technology, promoting healthy, radiant skin.
Hands down the best from this line, long lasting while nourishing and hydrating!! Deeply pigmented as well!!
MAIFANSHI LIP CRAYON
Description
Ultra-Mild Cleansing Wipes
Soaked in our signature blend of mineral water and conditioning botanical extracts, our ultra-mild Cleansing Water Cloths effectively remove even stubborn waterproof makeup with ease. Infused with six essentia...
CLEANSING WATER CLOTHS
The original High-Definition Foundation is reborn
Reformulated after 30 years, our iconic red tube foundation is re-envisioned with the most innovative powder technology from Japan
Perfectly shaped mineral pigments are combined with 80% plant-po...
MAIFANSHI MOISTURE FOUNDATION
Description
Natural High Coverage Correction
Designed to melt into the skin and create a flawless layer of light-reflective correction, Moisture Fit Concealer camouflages discoloration, fine lines, pores and wrinkles with high coverage pigments. Th...
MAIFANSHI MOISTURE FIT CONCEALER
Get That Smooth Baby Soft Finish
A dense, yet super soft, flat tipped duo foundation brush with very fine synthetic bristles that fits our foundations’ mineral pigments perfectly and easily on skin. Transfers liquid, cream and powder foundations pre...
Perfect Foundation Brush
Radiant Setting Powder
This lightweight setting powder prevents makeup meltdowns and enlivens skin with golden luminescence. Finely milled for the most natural finish, Natural Lighting Powder contains hydrating hyaluronic acid plus precious silk pow...
Maifanshi Natural Lighting Powder
Custom Coverage to Correct & Conceal
Find the perfect match for all of your concealing needs with our complete skin correcting palette. Featuring three shades in one compact to help you easily mix the perfect shade, Moisture Concealer provides t...
Maifanshi Moisture Concealer
A Luminous Veil for a Flawless Skin Tone
Now lighter and airier than ever, Makeup Color Bases are high-performance primers designed to correct and illuminate before your foundation. The velvety cream glides onto the skin, imparting a thin veil of tr...
MAIFANSHI MAKEUP COLOR BASE
Unbelievable Luster, Length, and Curl
Infused with iconic Japanese black lacquer pigment, our signature tubing mascara defines lashes with unbelievable length, luster, and curl. The non-fiber formula adds volume as you layer, enrobing lashes in wate...
MAIFANSHI LONG LUSH TREATMENT MASCARA
Perfect Finish Set
$115 | 2 brushes, 1 face powder
Description:
Buffing Brush: Give Foundation a Flawless Finish
A dome-shaped brush that allows the transfer of liquid, cream & powder foundations and cheeks.
Soft, silky synthetic fiber en...
Perfect Finish Set
High Definition Coverage
A cult-favorite for over twenty-five years, our iconic Moisture Foundation was created in the early days of high definition filming. Decades later, it remains an insider favorite for skin-pampering ingredients that enhance...
MOISTURE FOUNDATION
On sale
All in One Moisture Gel
Silky Setting Powder
Set your makeup for hours without dryness with this velvety, translucent setting powder. Finely milled for the most natural finish, Face Powder contains hydrating hyaluronic acid plus precious silk powder to give skin a soft and...
Maifanshi Face Powder
Ofra Beauty
High-performance, cruelty-free cosmetics known for iconic highlighters and long-wear color. Innovating makeup for every glow.
A champagne rose created by Talia Mar
Glow forever in our highlighters created with powerful pearl pigments that are pressed from liquid-to-baked. What does this mean for your glow goals? The luminosity from the pearls in the formula provide an unpa...
Highlighter - Covent Garden
A cool toned deep mauve
Fall in love with mattes again. This comfy, long-wearing formula keeps lips looking smooth and vibrant for hours, no dry-out here. Infused with antioxidants and a sweet scent that’s hard to forget.
Long Lasting Liquid Lipstick - Amsterdam
A trio of shades in light, medium, & deep
Flexible and flawless this super fine powder foundation smooths over imperfections and leaves skin perfectly matte. This powder works double-duty as a medium coverage foundation if applied with a sponge ...
Wet & Dry Foundation - Trio
Create full and long-lasting pouts with our water-resistant lipliners. Made with synthetic beeswax, they go on smooth and stop feathering in its tracks. Need more colors? Our lipliners and eyeliners are interchangeable and sensitive enough to be used...
Lipliner - Silk
Shades: Lite, Beige Medium, and Amber
Use this lightweight, non-drying concealer trio to camouflage dark spots, tired under eyes, redness, and blemishes. With a long-wearing formula, these pots can be used on the face or body to neutralize or bright...
Corrector Tri-Pot - Lite, Beige Medium, Amber
Don't be matte about it in this all matte eyeshadow palette. Leave shimmers in the dust, as these perfectly-pressed pigments define and shape eyes with a mix of neutral and bright shades.
Pro Palette - Must Have Mattes
deep navy blue
Have a worry-free night with this long-lasting liner formula. Fixline goes on smooth like a gel and lets you create precise lines like a liquid. Skip smudging with this liner in bold colors that stay with you longer.
Fixline Eyeliner Gel - Navy
hot pink
This comfy, long-wearing formula keeps lips looking smooth and vibrant for hours, no dry-out here. Infused with antioxidants and a sweet scent that’s hard to forget.
Long Lasting Liquid Lipstick - Santa Monica
dark sienna with a hint of sheen
This comfy, long-wearing formula keeps lips looking smooth and vibrant for hours, no dry-out here. Infused with antioxidants and a sweet scent that’s hard to forget.
Long Lasting Liquid Lipstick - Americano
Shades: #80, #02, #07, #06, #29
Ever had a foundation spill in your luggage? It's such a bummer, right? This all-in-one foundation, concealer, contour, and brightening compact is versatile and can be mixed to create the perfect base for any skin ton...
Signature Palette - Contouring & Highlighting Cream
Made liquid-to-baked, just like our highlighters, these toppers add a wash of glitter that isn't chalky or messy! Tap these icy shimmers onto your lids, cheeks, and even lips.
Tinsel Town Sparklights Trio Set
Wear pink from your head to your cheeks in this 6-pan blush palette. Made in our liquid-to-baked formula, bring out your flush in these ultra-pigmented shades from a soft punchy pink to a cheerful lavender-pink.
We proudly partnered with National Br...
Mini Mix Face Palette - Blushful
Radiate glow in this all-new liquid-to-baked finishing powder that adds light-reflecting pigments to the face for a naturally illuminated finish. Perfect to add a hint of radiance back to the face over foundation, or for that fresh-faced effect over ...
Pure Glow Finishing Powder - Medium
Amazing highlight with long lasting coverage all day!!
Highlighter - Flash
Elevate your cheek game with ease using one or all three unique blushes. Like a fairytale whisper, Cream Blush Dreamy creates a natural and radiant flush that easily blends into the skin. Bake it in with the Powder Blush in Pink Clouds or use it on i...
Midi Palette - Cotton Candy Skies
This special edition gloss was created by our Beauties. Serve up some Insta glam in this icy bubblegum pink shimmer that is so 'Gram worthy.
Gloss without the gluey feel. These high-shine, antioxidant-rich glosses glide on to give lips a healthy, hy...
Lip Gloss - Glossip
nude strawberry pink
This comfy, long-wearing formula keeps lips looking smooth and vibrant for hours, no dry-out here. Infused with antioxidants and a sweet scent that’s hard to forget.
Long Lasting Liquid Lipstick - Laguna Beach
metallic copper brown
Create full and long-lasting pouts with our water-resistant lipliners. Made with synthetic beeswax, they go on smooth and stop feathering in its tracks. Need more colors? Our lipliners and eyeliners are interchangeable and sens...
Lipliner - Copper
deep warm and medium warm bronzer
With a split pan, the all-new South Beach Bronzer gives you a smooth, sun-kissed finish day or night with its deeper or lighter shades. Tap into your inner beach goddess with OFRA's unique liquid-to-baked formula t...
Bronzer - South Beach
Pour yourself into this soulful and glowy full-face palette. From warm and smokey eyes to beaming highlights, including our best-selling highlighter shades, create hypnotizing looks that will last from dusk ‘til Sahara Dawn. Ready to vacay? Pack this...
Pro Palette - Soul
Self Tanners that Actually Work
Self Tanners that don’t make you orange 🍊 or smell awful!
The First Face Tanner That Treats While It Tans.
The Face Tanning Mist is built like a serum and formulated like skincare — hyaluronic acid, aloe, cucumber extract and organic calendula work while your tan develops. Two tanning actives (plant-based ...
Elan Face Tanning Mist
Your weekly tanning companion for achieving a flawless, streak-free tan every time. This premium mitt is created with ultra-soft materials, and its velvety texture glides smoothly over the skin, evenly distributing Elan Pure self-tanner for a natural...
Reusable Tanning Mitt
Designed for Precision. Made for a Flawless Finish.
Designed for a natural, streak-free application of your favorite face tanning mist. Ultra-soft, vegan bristles gently blend product on face, hands, and feet for a natural, even finish every time.
Tanning Brush
The #1 Patch-Free Tan - and the only one built like skincare.
Our Foam and Lotion Hybrid glides on evenly, absorbing deeply to hydrate and nourish while your tan develops. Plant-based DHA and organic erythrulose work in two waves - fast color that b...
Non-Toxic Self-Tanner
Upgrade your weekly self-tan experience with our exfoliator mitt, the secret to the most natural, smooth, glow. Our exfoliator mitts effortlessly and painlessly remove dead skin and impurities using just water, leaving your skin feeling incredibly so...
Exfoliator Mitt
Buildable Color. Weightless Protection. Uncompromising Skincare.
Sunscreen has never looked—or felt—this good. LUMIBRONZE® is more than SPF; it’s a skin-enhancing mineral serum that delivers broad-spectrum UV protection, anti-aging benefits, and a n...
SOL LABS® LUMIBRONZE® SPF 30 Mineral Anti-Aging Bronzing Serum
Radiant Warmth Meets Skincare Innovation
Discover the future of bronzing with YENSA's Super Serum Silk Bronzing Drops—a skincare-powered bronzing serum that delivers buildable warmth and luminous radiance without sun damage. This innovative, multi...
Super Serum Silk Bronzing Drops