Once you hit 40, your makeup needs to work a little harder and a lot smarter. Goodbye heavy, cakey, powdery formulas that love to call attention to texture and fine lines, and hello to ultimate hydration, lift, and glow. This is my curated collectio...
Sections
5
The Base: Hydrating Primers & Skin Tints (Goodbye heavy foundations)
The Brighteners: Creaseless Concealers & Under-Eye Magic
The Glow: Cream Blushes, Bronzers & Highlighters
Definition: Soft Brows & Wide-Awake Eyes
The Finish: Hydrating Sprays & Lip Oils
The Base: Hydrating Primers & Skin Tints (Goodbye heavy foundations)
Lightweight, skin-loving bases that let your natural texture breathe instead of masking it or drying down matte.
The ultimate holy grail for dry or mature skin! It’s a deeply nourishing moisture balm and skin tint hybrid that melts effortlessly into the skin. It gives an incredibly fresh, dewy, 'your skin but better' finish that never clings to dry patches or s...
What The Foundation
The absolute holy grail for a soft-focus, lit-from-within glow! It effortlessly blurs the appearance of fine lines and pores while adding a gorgeous, subtle warmth to the skin. It creates the most flawless, silky canvas that keeps your makeup looking...
Spackle Skin Perfecting Primer: Original Champagne Glow
The absolute ultimate lazy-morning holy grail! It perfectly combines your skincare, light makeup coverage, and SPF 40 mineral protection into one effortless step. It leaves a gorgeous, fresh, skin-like finish that evens out your tone while keeping yo...
Super Serum Skin Tint SPF 40 - ILIA Beauty
If you hate the heavy, cakey feeling of traditional foundations, you need this. It delivers a beautiful medium, buildable coverage with a completely seamless, skin-like finish. It melts right into the skin and never settles into fine lines or wrinkle...
The Minimalist - MERIT Beauty
The Brighteners: Creaseless Concealers & Under-Eye Magic
Hydrating, creamy formulas that stay put and mask dark circles without gathering into fine smile lines.
The ultimate secret weapon for instantly faking a full night's sleep! The subtle pink undertone completely neutralizes blue and purple dark shadows, leaving your under-eye area looking bright and refreshed. It has a gorgeous, creamy texture that melt...
Catrice Under Eye Brightener Concealer
The absolute dream concealer for dry or delicate under-eyes! It delivers beautiful, buildable coverage with a rich, serum-like hydration that never cakes or settles into fine lines. It leaves a flawless, crease-proof finish that looks completely like...
Creams are absolute magic for over-40 skin. They melt seamlessly into the skin and provide a youthful, plump reflection that powders just can't mimic.
The absolute easiest cream blush you will ever use! It has a gorgeous, lightweight, dome-shaped design that swipes right onto the cheeks for a completely foolproof application. It blends out seamlessly, leaving a beautiful, transparent wash of color ...
Flush Balm Cream Blush - MERIT Beauty
Definition: Soft Brows & Wide-Awake Eyes
Soft, framing definition that lifts the face without looking harsh or heavy.
This drugstore gem easily beats out high-end brow gels. The tiny spoolie brush makes it incredibly easy to style, shape, and fluff up your brows without making a mess. It gives an instant, groomed finish that lasts from morning to night!
Eyebrow Glue Instant Brow Styler | NYX Professional Makeup
The Finish: Hydrating Sprays & Lip Oils
Locking everything in with moisture, and finishing with plush, nourished lips.
This completely lives up to the hype. It delivers a stunning, soft-focus finish that instantly blurs the appearance of pores and texture without ever drying out the skin. Your makeup stays perfectly vibrant with zero cakey buildup or mid-day creasing...
Airbrush Flawless Setting Spray - Charlotte Tilbury
The absolute holy grail for juicy, deeply hydrated lips! It combines the intense nourishment of a lip balm with the crystal-clear, high-shine finish of a gloss. Infused with Mirsalehi honey, it instantly plumps and smooths away any dryness without ev...