Sensitivity isn't one-size-fits-all. We use three different 'Gold Standard' ingredients to stop pain: Stannous Fluoride (plugs the pores), Arginine (seals the tubules), and Potassium Nitrate (calms the nerve). For the best results, alternate between ...
One of the few US-available pastes using Arginine. It provides a physical seal over open tubules for nearly instant relief. I don't like that it's fluoride free, however this is currently the best available option.
Tom's of Maine Fluoride-Free Sensitive Toothpaste
The classic nerve-soother. It works by desensitizing the nerve inside the tooth so it doesn't react to cold or sweets.
Sensodyne Pronamel - Amazon.com
The 'Shield.' It creates a robust layer over the tooth surface to block sensitivity while fighting the bacteria that cause recession. Really any Stannous Fluoride toothpaste will work, this one is just a great formulation.