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Black-Owned Beauty Brands at Ulta You Need to Try (Makeup, Skincare & Haircare)
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items Celebrate beauty and diversity with this curated list of Black-owned cosmetic brands, from Beyoncé to Rihanna, available at Ulta. From bold lipsticks to flawless foundations, support innovation and excellence in beauty—while looking your best.
A little goes a long way with this hair oil. I use it to add shine, lock in moisture, and help reduce the appearance of dryness and frizz without weighing my hair down.
CÉCRED Nourishing Hair Oil.
If your hair tends to feel dry after wash day, this shampoo is worth trying. It cleanses without stripping moisture and leaves hair feeling soft, refreshed, and manageable.
CÉCRED Hydrating Shampoo
I love how nourishing this conditioner feels on dry hair. It helps improve softness, hydration, and detangling, making wash days much easier.
CÉCRED Hydrating Conditioner
Whenever I want that soft, radiant glow for special occasions, this is my go-to. It gives the skin a beautiful shimmer without feeling sticky or transferring everywhere
Fenty Beauty Body Lava Body Luminizer
This is one of my favorite sunscreens because it blends in beautifully without leaving a white cast. It feels moisturizing, works well under makeup, and was created with melanin-rich skin in mind.
Black Girl Sunscreen SPF 30
This is one of my favorite products for dull, tired-looking skin. It helps brighten uneven skin tone while giving your complexion a healthy glow. I love using it in the morning for a fresh, radiant look.
Buttah Skin Brightening Vitamin C Serum
A gentle cleanser that leaves your skin feeling clean without that tight, stripped feeling. Perfect if you're looking for something simple, nourishing, and suitable for everyday use
Buttah Skin Gentle Face Cleanser
This toner helps refresh and balance the skin while supporting a smoother-looking complexion. I like using it after cleansing to prep my skin for serums and moisturizers.
Buttah Skin AHA/BHA Rosewater Toner
If you love glossy lips without the sticky feeling, this is worth trying. The shine is beautiful, it feels comfortable to wear, and it instantly makes your makeup look more polished.
Fenty Beauty Gloss Bomb Universal Lip Luminizer
This is the perfect everyday lip product. It gives your lips a glossy finish while keeping them soft, hydrated, and comfortable throughout the day.
Fenty Glow Gloss Bomb Oil Lip Oil 'N Gloss
If you love a bold red lip, this shade is stunning. The formula is long-wearing, highly pigmented, and looks gorgeous on deeper skin tones
Pound Cake Maraschino Red Liquid Lipstick
Not sure where to start with CÉCRED? This kit lets you try some of the brand's best-selling hydration products before committing to full sizes. Great value and perfect for dry hair
CÉCRED Hydration Hero Kit
Perfect for hair that feels dry, damaged, or overworked. This treatment mask helps restore softness, strength, and moisture, making hair look and feel healthier after every use
CÉCRED Reconstructing Treatment Mask
This is my go-to when my scalp needs a reset. It helps remove buildup from oils, products, and protective styles while leaving my scalp feeling refreshed and clean before wash day.
PATTERN Deep Scalp Detox
A lightweight scalp oil that feels refreshing and soothing. I love using it to help keep my scalp moisturized, reduce itchiness, and add a healthy shine to my hair.
Mielle Rosemary Mint Light Scalp & Hair Oil
Perfect for detangling curls and coils during wash day. It glides through knots gently and helps distribute conditioner evenly throughout the hair
PATTERN Shower Brush
One of my favorite styling products for soft, defined curls. It helps reduce frizz, adds moisture, and leaves hair feeling lightweight instead of crunchy.
Camille Rose Guava Slip Whipped Soufflé Styler
A thoughtful starter kit that helps make a tween’s first period feel less intimidating. Everything they need in one convenient package for confidence and comfort
Scarlet Tween Period Kit
A must-have for sleek styles and laid edges. The brush and comb design makes styling easy while helping you create polished looks without pulling or tugging
PATTERN Edge Tool
If your edges are thinning or your hairline needs extra care, this targeted treatment helps support stronger, healthier-looking hair while keeping your edges nourished.
CÉCRED Restoring Hair & Edge Drops